Nursery Management

Nursery Management Provides industry news, research and production and business management content for nursery operators, wholesale plant growers and breeders.

Subscribe for free at nurserymag.com. Published by GIE Media. Nursery Management is a monthly magazine that provides industry news for nursery operators, commercial plant growers and breeders. It is published by GIE Media, Inc. Editorial director: Kelli Rodda
Editor: Matt McClellan
Assistant editor: Katie McDaniel

Great trip to New Jersey to visit Barton Nursery, Pinelands Nursery, Medford Nursery and Pleasant Run Nursery last week....
04/25/2025

Great trip to New Jersey to visit Barton Nursery, Pinelands Nursery, Medford Nursery and Pleasant Run Nursery last week. Look for more in the next few issues of NM.

Plastics revolutionized the horticulture industry, and the material still has its place. But the green industry continue...
04/17/2025

Plastics revolutionized the horticulture industry, and the material still has its place. But the green industry continues to struggle with finding alternatives to reduce the reliance on plastic.

Companies are making sustainability solutions a priority. Here are a few examples, including East Jordan Plastics, The Blackmore Company, Pöppelmann GmbH & Co. KG, Bluestone Perennials, Van Belle Nursery, The HC Companies, Inc., Inc. and AgroRenew:

https://www.nurserymag.com/article/horticulture-plastic-alternatives/

✨NEW ISSUE: In honor of Earth Month, the April issue is filled with stories about how to create a sustainable plant nurs...
04/09/2025

✨NEW ISSUE: In honor of Earth Month, the April issue is filled with stories about how to create a sustainable plant nursery, utilizing plastic alternatives to reduce horticultural waste and growing native plants that support reforestation and food forests.🌎

In our cover story, Forrest Keeling Nursery and The Giving Grove are shifting the urban environment one tree at a time. By providing native plants that are surviving tough situations and outplantings, community orchards and food forests are thriving across the country.

https://www.nurserymag.com/magazine/

04/08/2025

Editor Matt McClellan shares who's inside our Leading Women of Horticulture issue and more in the March video recap. Read it all on our website.✨

Sue Markgraf shares how gratitude is a marketing strategy: This “Marketing Confidential” column begins with a story. And...
04/07/2025

Sue Markgraf shares how gratitude is a marketing strategy:

This “Marketing Confidential” column begins with a story. And let me preface it to say that I started my research for it shortly after Thanksgiving. For background, I took an informal poll of about a dozen marketing professionals I respect.

Hang with me while I explain.

If you think back to around the holidays, did you notice anything about the communications you were receiving? On an almost daily basis, my email, text messages, social media feeds, even my snail mailbox were like Dursley’s fireplace tossing out personalized letters and year-end appeals. Typically, they offered heartfelt thanks along with asks for this or that.

Several communications featured holiday messaging wrapped in requests to support charitable causes or non-profit organizations. One was from my journalism school alma mater. Another was from a sponsorship organization, a pet rescue and on and on it went.

All of them got me thinking about our horticulture industry and how we market our products and services. I couldn’t put my finger on it at the time, but there seemed to be a slimmer of similarity among all the materials. And for days it fought for clarity in my brain.

I remember the light bulb moment like it was yesterday. ... https://www.nurserymag.com/article/gratitude-marketing-strategy-marketing-confidential-sue-markgraf/

A behind the scenes look at Griffith Propagation Nursery's operation: https://www.nurserymag.com/article/griffith-propag...
04/04/2025

A behind the scenes look at Griffith Propagation Nursery's operation: https://www.nurserymag.com/article/griffith-propagation-nursery-plant-breeding/

Griffith Propagation Nursery is located in Watkinsville, Georgia. It is a wholesale nursery that grows perennial and woody ornamental liners with a focus on new products. The nursery is a licensed propagator for several brands such as Encore Azalea, First Editions Shrubs & Trees, Gardener's Confidence Collection, Garden Debut, Plant Haven, Endless Summer Hydrangeas, Butterfly Candy, Southern Living Plant Collection and Premier Introductions Inc. (PII).

David Roberts, Director of Plant Breeding at Bailey Innovations, shares why plant breeding is an art (Bailey Nurseries):...
04/03/2025

David Roberts, Director of Plant Breeding at Bailey Innovations, shares why plant breeding is an art (Bailey Nurseries):

There are many skills and professions that are considered both art and science. Truly, any professional who has mastered their craft to the point of innovating and challenging the conventions of their field could be considered an artist. As a plant breeder, I’ve always considered this field to embrace the best of both worlds. Plant breeders can benefit from a solid understanding of plant biology, genetics, physiology, anatomy and general horticulture. But once the fundamentals of plant science are understood, the breeder (artist/scientist) can create works that rival the most beautiful paintings. Ornamental horticulture is a medium that allows homeowners, gardeners and landscapers to craft masterpieces out of their natural environments. As plant breeders, we want to inspire people to create their own masterpieces by providing them with a diverse pallet of plants that stimulate the senses.

https://www.nurserymag.com/article/david-roberts-plant-breeding-art-artists-bailey-innovations/

In the latest episode of The Growth Industry podcast, Editor Matt McClellan talks with Neville Stein, a speaker, author,...
04/02/2025

In the latest episode of The Growth Industry podcast, Editor Matt McClellan talks with Neville Stein, a speaker, author, podcaster and lecturer who's been working in the U.K. horticultural sector for nearly 50 years.

He's a frequent contributor to Horticulture Week, the U.K.'s top trade magazine, and the author of Nursery Management and Greenhouse Management magazine's newest recurring column, Across the Pond, in which he shares what he’s learned in nearly 50 years of U.K. horticulture.

Neville provides a decidedly British take on the horticulture industry. Listen below or wherever you get your podcasts! 🎙️

https://www.nurserymag.com/media/growth-industry-podcast-neville-stein-british-horticulture-gie-media-episode-3/

04/01/2025

On our latest episode of "Get To Know," Associate Editor Katie McDaniel talks with Christopher Brown Jr., a Virginia certified horticulturist, the head of purchasing at Lancaster Farms and a member of the Horticultural Research Institute Leadership Academy class of 2025.

Listen to the full conversation above to get to know Christopher Brown Jr. and learn more about what he does at Lancaster Farms: https://www.nurserymag.com/media/christopher-brown-jr-lancaster-farms-hri-leadership-academy-class-2025/

Can you name this shrub? Tell us in the comments. Clue: Native to a broad range of northeastern North America to include...
03/28/2025

Can you name this shrub? Tell us in the comments.

Clue: Native to a broad range of northeastern North America to include New England states, north into Canada, south to Georgia and west to Minnesota, this species is bone-hardy in tough winters. Spreading by rhizomatous roots to form lush colonies in full sun or part shade, this plant, although not a legume, is also a “nitrogen-fixer” due to root nodules that house specialized bacteria. It also has no significant insect or disease problems.

Answer revealed here: https://www.nurserymag.com/article/green-guide-mark-dwyer-achillea-comptonia-peregrina-sweet-fern/

In honor of Women's History Month, the GIE Media Horticulture Group is featuring women who've made a mark on the industr...
03/27/2025

In honor of Women's History Month, the GIE Media Horticulture Group is featuring women who've made a mark on the industry in our March publications.

Dana Massey, president and co-owner of Plantworks Nursery Inc. As a leading woman of horticulture, she believes it’s important to never stop learning, work hard and engage with the industry.

She’d always dreamed of having something of her own, but after graduating college during a recession, she wondered if the opportunity to achieve that dream would be possible.

Located in Rougemont, North Carolina, Plantworks Nursery was founded in 1978 by Douglas Chapman. It began as a groundcover nursery, and perennials and annuals were added over the years as demand started to increase.

Massey purchased the nursery in 2017, and now the company grows annuals, daylilies, ferns, herbs, hostas, ornamental grasses, tropicals and vines, with a primary focus on perennials. The nursery has five-and-a-half acres of production space, with 172 greenhouses.

"I call it my Cinderella story — all the pieces lined up with the right people in the right places, all at the right times to pull this thing together. It’s been a great ride and has all fallen into place pretty perfectly over time," Massey says.

https://www.nurserymag.com/media/leading-women-horticulture-dana-massey-plantworks-nursery/

In the second episode of The Growth Industry podcast, Emily Showalter, chief of human resources at Willoway Nurseries, I...
03/26/2025

In the second episode of The Growth Industry podcast, Emily Showalter, chief of human resources at Willoway Nurseries, Inc. and part of the third generation of ownership, discusses how the company her grandparents founded has evolved during the past 70-plus years.

The conversation is part of our Leading Women of Horticulture series, which includes articles, videos and podcasts featuring interviews with industry leaders as part of Women’s History Month in March.

Emily shares some great information about what drives the company today, how they motivate teams and foster accountability, and how “The Great Game of Business” style of transparency with company finances has revolutionized the business.

Listen at the link below or wherever you get your podcasts!

https://www.nurserymag.com/media/growth-industry-podcast-emily-showalter-willoway-nurseries-leading-women-horticulture-gie-media-episode-2/

Editorial Director Kelli Rodda and Editor Patrick Coleman are hitting the road for California Spring Trials and will be ...
03/25/2025

Editorial Director Kelli Rodda and Editor Patrick Coleman are hitting the road for California Spring Trials and will be bringing you updates on all the newest varieties from breeders all along the California coast!

Follow our sister publications Greenhouse Management magazine and Garden Center Magazine to find out what they discover! 🌷🌺🪻🌼

03/25/2025

Editorial Director Kelli Rodda and Editor Patrick Coleman are hitting the road for California Spring Trials and will be bringing you updates on all the newest varieties from breeders all along the California coast!

Follow our sister publications Greenhouse Management magazine and Garden Center Magazine to find out what they discover! 🌷🌺🪻🌼

In honor of Women's History Month, the GIE Media Horticulture Group is featuring women who've made a mark on the industr...
03/20/2025

In honor of Women's History Month, the GIE Media Horticulture Group is featuring women who've made a mark on the industry in our March publications.

Horticulture entrepreneurs Katie Dubow of marketing company The Garden Media Group and Aubry Field of plant diagnostic company Lizzy Blossom talk about balance, family and flowers: https://www.nurserymag.com/media/leading-women-horticulture-katie-dubow-garden-media-group-aubry-field-lizzy-blossom/

Katie Dubow is the second president of Garden Media Group, a women-owned and run public relations firm specializing in the home and garden industry and celebrating more than 30 years in business. Author of the annual Garden Trends Report, she travels the world scouting and presenting garden trends to audiences from Italy to Chicago.

Aubry Field is the founder of Lizzy Blossom LLC, a plant molecular lab that specializes in pathogen detection and identification. She spent 15 years working for Ball Helix, a research department within the Ball Horticultural Company.

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5811 Canal Road
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