IDEAS - Institute for Developing Entertainment Arts & Studies at LAVC

IDEAS - Institute for Developing Entertainment Arts & Studies at LAVC IDEAS is a page to learn what the 19 Los Angeles Community Colleges are doing to promote entertainment career paths, workshops, and other services.

IDEAS is a page that has housed numerous Economic Workforce Development Grants based out of Los Angeles Valley College and focused on providing a bridge between education and employment. IDEAS is meant as an unofficial resource for LAVC's goal is to provide curriculum alignment between K-12, community colleges and four year institutions in the fields of ICT (which includes CSIT and CAOT) and Digit

IDEAS is a page that has housed numerous Economic Workforce Development Grants based out of Los Angeles Valley College and focused on providing a bridge between education and employment. IDEAS is meant as an unofficial resource for LAVC's goal is to provide curriculum alignment between K-12, community colleges and four year institutions in the fields of ICT (which includes CSIT and CAOT) and Digit

Operating as usual

What a relief! https://variety.com/2021/film/news/iatse-and-amptp-agreement-strike-averted-1235081349/#recipient_hashed=...
10/17/2021
IATSE and AMPTP Have Reached a Deal to Avert a Strike

What a relief!

https://variety.com/2021/film/news/iatse-and-amptp-agreement-strike-averted-1235081349/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=306582_10-16-2021&utm_term=312402

Negotiators from the International Alliance of Theatrical Stage Employees have reached a deal for a new three-year contract, averting a strike that would have shut down film and TV production acros…

10/13/2021

The IATSE has set a strike date of Monday Oct 18.

Many of you may be asked to cross the picket line and work, but remember, the IA and it's members have very long memories.

If you work for a few dollars today, you maybe risking your future.

DONT BE A SCAB!

10/12/2021

Sign up today! Spots are filling quickly in this new section of our most popular class, Cinema 107. It starts Oct. 25 and is fully online. Don't miss out!

The merger of CAA and ICM is the latest sign that the agencies, riding so high on the toxic heights of packaging fees/ g...
09/27/2021
CAA to Acquire ICM Partners in A

The merger of CAA and ICM is the latest sign that the agencies, riding so high on the toxic heights of packaging fees/ gross points are now rapidly trying to figure out the new world of no packaging and the need to return to the the traditional business of being a ten-percentery. Stay tuned for more fireworks... Updates on the strike incoming.

https://variety.com/2021/biz/news/caa-icm-merger-1235075276/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=302506_09-27-2021&utm_term=312402

CAA and ICM Partners are joining forces in a landmark agency merger that reflects the larger consolidation in the entertainment landscape, Variety has learned. The deal, if approved, would mark a s…

This may be apocryphal but it seems way too true to me. The mind set of Silicon Valley and hedge funds does not work in ...
09/23/2021

This may be apocryphal but it seems way too true to me. The mind set of Silicon Valley and hedge funds does not work in entertainment.

This may be apocryphal but it seems way too true to me. The mind set of Silicon Valley and hedge funds does not work in entertainment.

Another twist in the tale... although it makes sense for Discovery to consolidate everything, the way this is written lo...
09/17/2021
After HBO Drops Off Amazon Prime, WarnerMedia Intros HBO Max 50% Off Deal — For All New or Former Customers

Another twist in the tale... although it makes sense for Discovery to consolidate everything, the way this is written looks like there is a pending net loss in overall domestic subscribers that this may cover.

https://variety.com/2021/digital/news/hbo-max-half-price-amazon-prime-channels-1235067168/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=300429_09-17-2021&utm_term=312402

WarnerMedia is trying to help offset the loss of about 5 million HBO subscribers who had signed up through Amazon in the U.S. with an aggressive discount offer on HBO Max. As of Sept. 15, HBO subsc…

Well, this will be interesting... If ever there was a moment when IATSE has the above-the-line side of the industry over...
09/16/2021
IATSE Contract Talks Reach ‘Critical Juncture’ as Strike Threat Looms

Well, this will be interesting... If ever there was a moment when IATSE has the above-the-line side of the industry over a barrel, it is now. Huge need for content, very little in the pipeline, unlike any pre-strike era ever.

https://variety.com/2021/film/news/iatse-critical-juncture-strike-threat-1235065161/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=300073_09-15-2021&utm_term=312402

Negotiations between the studios and the International Alliance of Theatrical Stage Employees have reached a “critical juncture,” the union’s president told members on Wednesday. …

Follow the money... this entire IPO was predicated on them making their own content. When reminded of that pesky MCA dec...
09/15/2021
Endeavor Defied the Odds by Going Public. Now, It Faces Growing Pains

Follow the money... this entire IPO was predicated on them making their own content. When reminded of that pesky MCA decree that forbade agencies from having more than a 10% stake (now 20%) in production companies (depriving them of controlling interest), the whole reason for the IPO basically went away.

https://variety.com/2021/film/news/endeavor-ipo-ari-emanuel-public-1235065405/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=299999_09-15-2021&utm_term=312402

Endeavor defied its critics and the odds by successfully pulling off a public offering in April, but the company — a hodgepodge of live-events brands and talent representation — is facing major obs…

Reminder... Jonathan Arnold, Esq. created a series of workshops on the business aspects of the entertainment industry. T...
08/29/2021

Reminder... Jonathan Arnold, Esq. created a series of workshops on the business aspects of the entertainment industry. These courses are FREE. As a "capstone" to your college courses, these are invaluable.

Reminder... Jonathan Arnold, Esq. created a series of workshops on the business aspects of the entertainment industry. These courses are FREE. As a "capstone" to your college courses, these are invaluable.

Well, the new semester is about to start.... so here is my summation of the state of the industry in the era of the pand...
08/29/2021
How Has the Entertainment Industry Handled the Pandemic Era? (Episode 141)

Well, the new semester is about to start.... so here is my summation of the state of the industry in the era of the pandemic, as of the end of August, 2021.

The pandemic era has been one of contradictions for the entertainment industry. On the positive side, it has figured out how to continue shooting. On the neg...

Here at last is Jonathan Arnold Esq.'s series of non-credit courses on the business of entertainment! Held at Valley Col...
08/10/2021

Here at last is Jonathan Arnold Esq.'s series of non-credit courses on the business of entertainment! Held at Valley College, this is the perfect capstone to your for-credit classes. Enrollment is open to current students as well as those who may have interesting projects on the side, but are intimidated by the business aspects. In short, it is for everyone who is considering a career in the arts.

Here at last is Jonathan Arnold Esq.'s series of non-credit courses on the business of entertainment! Held at Valley College, this is the perfect capstone to your for-credit classes. Enrollment is open to current students as well as those who may have interesting projects on the side, but are intimidated by the business aspects. In short, it is for everyone who is considering a career in the arts.

What is the real reason for this underperformance? My bet? Audiences are not trusting the DC brand right now (Birds of P...
08/09/2021
Why ‘The Su***de Squad’ Stumbled at the Box Office

What is the real reason for this underperformance? My bet? Audiences are not trusting the DC brand right now (Birds of Prey, Batwoman, Watchmen, and Super Girl have done a lot of damage to formerly loyal fans). This was not helped by the push back against Masters of the Universe and Black Widow. Nothin happens in isolation, including fans watching franchise after franchise self immolate.

https://variety.com/2021/film/news/suicide-squad-box-office-delta-variant-covid-1235037074/?utm_medium=email&utm_source=exacttarget&utm_campaign=boxofficealert&utm_content=291970_08-09-2021_headline&utm_term=312402

Despite the best-laid plans of Hollywood studio and cinema operators, the movie theater business is still struggling to mount a recovery from COVID-19. For a while, the box office looked poised for…

Lots of executives speak of the need to return to "four quad movies." The problem is... such a thing does not exist, at ...
08/04/2021
What's a "Four Quad Movie/Series" and Why It Only Exists in the Minds of Publicists (Episode 140)

Lots of executives speak of the need to return to "four quad movies." The problem is... such a thing does not exist, at least at the conceptual stage. Knowing your audience segment is important for all creators, for pleasing your target audience leads to branching out to reaching ALL audiences.

One thing you always hear is, "Hollywood is only interested in four quad movies." The problem is... there is NO SUCH THING! Articles reviewed: Scott Stuber o...

What is disturbing about this article is it says NOTHING about how all of this money is going to be made back. Without a...
07/28/2021
Netflix’s Film Chief Scott Stuber Is Shaking Up Hollywood: ‘The Movie Business Is in a Revolution’

What is disturbing about this article is it says NOTHING about how all of this money is going to be made back. Without a theatrical release (or one limited to four weeks), only increases in subscribers can absorb costs. Given Netflix is hugely in the red and is losing subscribers, this article makes no sense... until you get down to the bottom and see credits for styling and wardrobe. https://variety.com/2021/film/studio-execs/netflix-scott-stuber-steven-spielberg-1235028464/?utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=289647_07-28-2021_headline&utm_term=312402

Hollywood was in a collective state of shock last month when Steven Spielberg’s Amblin Entertainment forged a multiyear deal to make movies for Netflix. Two years ago, the legendary director report…

Merger mania -- is it a positive or a negative? What's happening with all the chaos surrounding press releases that are ...
07/26/2021
Rants on Netflix, He-Man, Space Jam, the NFL, the Olympics, WarnerMedia, the Upfronts... (Ep. 139)

Merger mania -- is it a positive or a negative? What's happening with all the chaos surrounding press releases that are self-contradictory? What does this mean for the future? Okay, this is a shameless plug for my Cinema 111 Content Development class...

In spite of clear indicators that China's money train is drying up; streaming is reaching maturity before being able to come close to covering expenses; the ...

This made it through how many levels of approval without anyone mentioning how cringy and 1950s the Chop Stick type face...
07/22/2021

This made it through how many levels of approval without anyone mentioning how cringy and 1950s the Chop Stick type face is to most Asians?

This made it through how many levels of approval without anyone mentioning how cringy and 1950s the Chop Stick type face is to most Asians?

This is an interesting and somewhat intriguing development since Nielsen's ratings have been showing that suburban/ rura...
07/21/2021
TV Networks Want to Yank Nielsen Accreditation

This is an interesting and somewhat intriguing development since Nielsen's ratings have been showing that suburban/ rural/ working class numbers (so important to the P&G style brands) has performed better than expectations. But as usual, if the results aren't what you want, blame the messenger!

https://variety.com/2021/tv/news/tv-networks-nielsen-ratings-suspension-1235024816/?utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=288443_07-21-2021_headline&utm_term=312402

The nation’s big TV companies are calling for a new yardstick. A trade organization representing Disney, ViacomCBS, NBCUniversal, Fox Corp. and other media giants is calling for the organizat…

The money that has been spent by Netflix may be coming home to roost... Their overall revenues vs. their debt is not hea...
07/20/2021
Netflix Growth Sputters in Q2, Streamer Plans to Launch Video Games for No Extra Charge

The money that has been spent by Netflix may be coming home to roost... Their overall revenues vs. their debt is not healthy; and their growth, despite what is said in the article, is clearly below expectation. With the added competition from others, this may be a sign that Netflix will be changing its business model soon (or be acquired).

https://variety.com/2021/digital/news/netflix-q2-2021-earnings-video-game-strategy-1235023563/?utm_medium=email&utm_source=exacttarget&utm_campaign=tvnews&utm_content=288287_07-20-2021_netflix-growth-sputters-in-q2,-stre&utm_term=312402

Netflix, coming off a pandemic-fueled bumper crop of subscribers in 2020, added just 1.5 million customers worldwide for the second quarter of 2021 — a significant slowdown from its previous …

Given the news that Peacock is having great difficulties even as a free app, I am not seeing why in this time of trouble...
07/19/2021
Inside CNN Plus: A First Look at the New Streaming Service (EXCLUSIVE)

Given the news that Peacock is having great difficulties even as a free app, I am not seeing why in this time of troubled streaming subscriber bases that this makes sense. Very Quibly.

https://variety.com/2021/digital/news/inside-cnn-plus-a-first-look-at-the-new-streaming-service-exclusive-1235022517/?utm_medium=email&utm_source=exacttarget&utm_campaign=StrictlyBusiness&utm_content=287920_07-19-2021_inside-cnn-plus:-a-first-look-at-th&utm_term=312402

CNN disclosed the first details of its long-awaited new subscription streaming service Monday, which will launch in the first quarter of 2022 with 8-12 hours of original live content each day. CNN …

Another day another interesting article where the movement is away from expensive niche programming to more mainstream, ...
07/16/2021
Netflix Promotes Kira Goldberg and Ori Marmur, Executives Will Lead New Team Developing Commercial Films (EXCLUSIVE)

Another day another interesting article where the movement is away from expensive niche programming to more mainstream, audience friendly fare. By the way, there secretly is no such thing as a "four quadrant film" that is made deliberately; and those that wind up being "four quadrant" usually do so because they are GOOD.

https://variety.com/2021/film/news/netflix-promotes-kira-goldberg-ori-marmur-leadership-change-1235021499/?utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=287543_07-16-2021_headline&utm_term=312402

Netflix is implementing some important leadership changes as it works to create more broadly entertaining film projects. As part of that shift, executives Kira Goldberg and Ori Marmur have both bee…

Let's see what the fallout from this is... The FAANGs (Facebook Apple Amazon Netflix Google) might be looking to buy a s...
07/06/2021
Moguls Are Ready for Deals and Corporate Drama at Allen & Co. Sun Valley Conference

Let's see what the fallout from this is... The FAANGs (Facebook Apple Amazon Netflix Google) might be looking to buy a studio. Depends which studio, but I think Amazon made the correct decision re: MGM; Discovery should be a good match with WB based on how Comcast has handled NBC/Universal... but which studio has either the economic efficiency of MGM's purchase without busting the bank? Sony and Paramount remain attractive, Sony because it is efficient and Paramount because it can only get better away from the Redstones. https://variety.com/2021/tv/news/sun-valley-allen-co-conference-discovery-warnermedia-1235012189/?utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=285071_07-06-2021_headline&utm_term=312402

If ever there was a year for the Allen & Co. conference to be a fertile ground for dealmaking among the titans of tech and media, it’s this one. The entertainment industry is in an everyone’s-t…

Even though it is fashionable to bash remake culture, are there times when remakes are actually justified? We examine re...
06/25/2021
What are the Hidden Costs of Hollywood's Obsession with Remakes? (Episode 131)

Even though it is fashionable to bash remake culture, are there times when remakes are actually justified? We examine remakes that have worked; those that haven't; and how the easy obsession with remakes has hurt the industry overall.

As Hollywood continues to struggle with where it is going next, the eternal question of the past ten years reasserts itself: why continue the endless stream ...

Thoughts? https://variety.com/2021/film/news/steven-spielberg-netflix-amblin-deal-1235001513/?utm_medium=email&utm_sourc...
06/21/2021
Steven Spielberg’s Amblin Partners, Netflix Forge Film Deal in Sign of Changing Hollywood

Thoughts? https://variety.com/2021/film/news/steven-spielberg-netflix-amblin-deal-1235001513/?utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=282050_06-21-2021_headline&utm_term=312402

Amblin Partners and Netflix have forged a partnership, one that will see the company headed by Steven Spielberg produce multiple new feature films for the streaming service every year. The pact giv…

An article from 26 years ago that gives perspective on just how much the industry has changed in subtle and big ways... ...
05/24/2021
TNR Film Classics: The Case Against Hollywood (April 10, 1995)

An article from 26 years ago that gives perspective on just how much the industry has changed in subtle and big ways... and how it has stayed the same. Thanks to Amy Wagner for initially posting it.

https://newrepublic.com/article/101113/tnr-film-classics-the-case-against-hollywood-april-10-1995?fbclid=IwAR0V8ez8tdvEfA2J6KR7kPK3kuhzPKjUsWsOdIQfqSvviMqGdP5UkOL9gv4

I. I just got back from Hollywood, where I had breakfast with Ricardo Mestres at the Bel Air Hotel. Mestres shot from Harvard to the head of Disney’s Hollywood pictures, only to release a string of flops so unremittingly horrible that finally, after a deathwatch that seemed to go on for years, he ...

Address

5800 Fulton Avenue
Van Nuys, CA
91401

General information

IDEAS has been part of the Los Angeles Community College System since 2002, primarily offering training and other services for students, incumbent workers, and those seeking career changes. We offer free workshops and learning sessions in all aspects of entertainment. Stay tuned for further information.

Products

videos may be seen on "Industry Insider" playlists within the Sensei Dan W channel... https://www.youtube.com/channel/UC8JIH5p15xH7MF0-DsZIYIg/playlists?view_as=subscriber

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Our Story

IDEAS was originally a program developed by the California Community College Chancellor’s Office Department of Economic and Workforce Development in 2002. It originally provided workshops for entertainment industry incumbent workers (generally from unions) in digital media skills.

In 2010, the Entertainment Industry Training Collaborative joined with IDEAS to continue providing incumbent worker training, but with vastly increased funding. In an arrangement with Contract Services Administration Training Trust Fund (the multi-local that also provides “safety passports”) for its members to ensure set safety. During the three years of this grant, over 2,000 industry workers were funded for advanced technical training beyond the scope of its usual services.

From 2013-2018, it was the home for the 19 community colleges in the Los Angeles Region and the 9 colleges in Orange County to post news, links, announcements, special events, etc. that were happening on their campuses. During that time, it hosted numerous workshops including boot camps, curriculum development, high school events, development of new curriculum, and more.

During those five years, IDEAS created nearly 200 digital video assets that may be used in classrooms, workshops, and at Workforce Development facilities. Broken into specific channels based on the occupation, each video features an interview with questions from an industry “newbie” (usually a former community college student just entering the workforce) to an industry pro who has been in the industry for multiple years. The careers covered are mostly below-the-line (crafts) and front office positions to give students a broad sense of all the jobs available. They may be found on individual playlists at the Sensei Dan W Channel on YouTube

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Comments

You know what I'm a-gonna say - "you go girl". :-)
Register at http://tvtickets.com/fmi/dpc/addrecord.php? to join us for the 2019 Dance Party later this month. Must be ages 16-30 and enjoy dancing to the live musical performances of some of the biggest names in music!
Screenwriters -- don't miss this important one-day Masters Workshop, "The Hollywood Story"! Hollywood loves adapting intellectual property and the top publishers love the Hollywood-style cinematic novel, so there’s never been a better time for writers of all stripes to learn about the Hollywood process. And applying the methods behind strong movies and bing-able television to your fiction, you can instantly create sharper dialogue, improved pacing and enduring characters. If you've dreamed of being a paid writer, then this event is for you! Join Hollywood veteran ART HOLCOMB for a live, interactive workshop on Saturday November 09, 2019 at the DoubleTree Hotel by Hilton, Los Angeles Westside (near the Culver Studios) Learn more and register now to save 25% off the full workshop, including a buffet lunch. http://www.wcwriters.com/workshops/
Thoughts Dan?
Fellow partner in crime on many of the events hosted during the past five years tells the true story!
Another of our industry experts showing the way...
Hi everyone, not quite sure what Supervisor Kuehl and the rest of the Board is doing -- the press release is all buzzwords. However, you might want to contact her office and see what IDEAS can do to help...whatever they are up to. https://www.facebook.com/sjkuehl/posts/1838485602932952
More from Dsn SmataDan herself!
This week's guest on the podcast is community college success story Armen Fetulagian. He went from LAVC to Northridge and is now post-production supervisor on an upcoming Netflix series.
Beginning of the semester, time for some podcasting! Another group of students not waiting for their dreams to come to them but are making them happen.
from our ICT-DM pals at Cuesta College!
ULTIMATE CINEMA LENS LIBRARY: https://join.sharegrid.com/ultimate-lens-library.html I just saw reference to this on DPReview. It allows simultaneous viewing of well-controlled and nearly-time-sync'd motion picture test shots for each of any 4 lens model / focal length / T-stop combinations (~wide-open) in a 2x2 video player grid ("'quad player' interface"). ShareGrid requires you to register (name, email, Zip code or city) to view. I just did. You or I'd need to save nickels and dimes to actually rent one of these (and feel comfortable accepting that responsibility). However, I think the tests have educational value aside from rental considerations.