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IDEAS - Institute for Developing Entertainment Arts & Studies at LAVC

IDEAS - Institute for Developing Entertainment Arts & Studies at LAVC IDEAS is a page to learn what the 19 Los Angeles Community Colleges are doing to promote entertainment career paths, workshops, and other services.

IDEAS is a page that has housed numerous Economic Workforce Development Grants based out of Los Angeles Valley College and focused on providing a bridge between education and employment. IDEAS is meant as an unofficial resource for LAVC's goal is to provide curriculum alignment between K-12, community colleges and four year institutions in the fields of ICT (which includes CSIT and CAOT) and Digit

IDEAS is a page that has housed numerous Economic Workforce Development Grants based out of Los Angeles Valley College and focused on providing a bridge between education and employment. IDEAS is meant as an unofficial resource for LAVC's goal is to provide curriculum alignment between K-12, community colleges and four year institutions in the fields of ICT (which includes CSIT and CAOT) and Digit

Operating as usual

Killing the messenger does not improve one's "Households Using Televisions" or "Key Demos." Disney is correct to work wi...
03/04/2022
Big Media Companies Keep Smacking Nielsen in Public. Disney Has a Different Approach

Killing the messenger does not improve one's "Households Using Televisions" or "Key Demos." Disney is correct to work with the Nielsens here.

https://variety.com/2022/tv/news/disney-nielsen-measurement-tv-ratings-1235195206/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=334760_03-03-2022&utm_term=312402

Top executives from some of the nation’s biggest media conglomerates haven’t in recent months been shy about blasting Nielsen, the industry’s de facto measurement of success or failure. At Walt Dis…

More good news about the theatrical window. Now, if only the industry could deal with that pesky belief that the traditi...
02/27/2022
Tom Holland’s ‘Uncharted’ Nears $150 Million at International Box Office, Crosses $220 Million Globally

More good news about the theatrical window. Now, if only the industry could deal with that pesky belief that the traditional female audience that used to drive "bread and butter pictures" was never a thing...

https://variety.com/2022/film/box-office/uncharted-international-box-office-tom-holland-1235191173/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=boxofficealert&utm_content=333573_02-27-2022&utm_term=312402

Sony’s video game adaptation “Uncharted,” starring Tom Holland as street-smart treasure hunter Nathan Drake, had another solid showing at the international box office. Over the we…

If they REALLY wanted to go back in, they could always rename the whole thing Famous Players-Lasky!https://variety.com/2...
02/16/2022
As ViacomCBS Becomes Paramount, an Energized Company Solidifies Its Streaming Playbook

If they REALLY wanted to go back in, they could always rename the whole thing Famous Players-Lasky!

https://variety.com/2022/tv/opinion/paramount-viacomcbs-bob-bakish-streaming-1235183246/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=331361_02-15-2022&utm_term=312402

In their last outings as leaders of ViacomCBS, the executive team led by Shari Redstone and Bob Bakish finally started to sound like they have a solid plan to compete in streaming. On the day Viaco…

PLEASE SHAREThe Van Nuys Neighborhood Council will be holding an online Homeless Forum on March 2nd. If you need persona...
02/13/2022

PLEASE SHARE
The Van Nuys Neighborhood Council will be holding an online Homeless Forum on March 2nd. If you need personal information or just want to learn more, this is the place to learn and get answers.

Variety needs to remember its own past when it would annually compare the Superbowl to the Oscars. Traditionally, the Os...
02/13/2022
Why the Oscars Should Be More Like the Super Bowl

Variety needs to remember its own past when it would annually compare the Superbowl to the Oscars. Traditionally, the Oscars were the #2 show of the year in ratings.

https://variety.com/2022/film/news/oscars-super-bowl-1235180351/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=330714_02-13-2022&utm_term=312402

The Oscars are the culmination and celebration of the year in cinema, just as the Super Bowl is the pinnacle for football season. As the nation pauses for a long day of gridiron action, it seems lo…

Got a big radio announcement! Starting Monday I'm going to be doing sports updates Monday through Friday for the Pennsyl...
02/11/2022

Got a big radio announcement! Starting Monday I'm going to be doing sports updates Monday through Friday for the Pennsylvania News Network which is on 60 stations in PA so I'll be on in Philadelphia, Pittsburgh and Buffalo. Also, I'll be doing sports updates for the Maryland News Network. They are on 30 stations in MD so I'll be on in Baltimore and Washington DC. I'll be continuing my news duties on NRG Broadcasting legendary Rock 108 and 105.7 KOKZ Cedar Rapids Waterloo as Julio Newsio Flores the top stations in Eastern Iowa.

Now that there is clearance for Discovery to "merge" with Warner Media, expect a lot of changes (read: opportunities) to...
02/09/2022
AT&T, Discovery Gain U.S. Clearance for WarnerMedia Deal

Now that there is clearance for Discovery to "merge" with Warner Media, expect a lot of changes (read: opportunities) to be happening for our students...

https://variety.com/2022/tv/news/att-discovery-warnermedia-clearance-1235175744/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=329647_02-09-2022&utm_term=312402

AT&T and Discovery have gained clearance for their much-anticipated deal to spin off WarnerMedia so it can merge with Discovery, a deal that has already been approved in Europe. The approval of…

Last week Netflix experienced a significant decline in its stock price, despite what SEEMED like positive news (a net 8m...
01/24/2022
Netflix Stock Continues to Dip in Week After Q4 Subscriber Miss

Last week Netflix experienced a significant decline in its stock price, despite what SEEMED like positive news (a net 8mm new subscribers in Q4). What, then is the issue? Could it be that those subscribers were primarily in territories such as India that cost a fraction of a subscription in the US? Are these lower market subscribers supplanting those leaving the higher priced areas? Then, there's the issue of the big drop off between Q4 (8mm subs) and the projections for Q1 (only 2mm?) Something's amiss here, which is why Wall Street may be balking.

https://variety.com/2022/tv/news/netflix-stock-fall-continues-subscriber-miss-1235161568/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=325899_01-24-2022&utm_term=312402

UPDATED: Netflix stock fell almost 3% Monday, continuing the downward trend it’s been experiencing since the streaming giant reported last week it had ended 2021 with slightly lower-than-expe…

In preparation for my low budget producing class, Media Arts 113 ( Class #17981), here's a video on appropriate budget l...
01/18/2022
Why Knowing Your Correct Budget Range Should Determine Your Future Projects (Episode 145)

In preparation for my low budget producing class, Media Arts 113 ( Class #17981), here's a video on appropriate budget levels and why they are important if you have any hopes of being profitable. Class is on Mondays at 6:35 to 8:35 PM at Los Angeles Valley College.

How unfun and uncreative is a focus on budgets! Yet, how important to your eventual success in the entertainment industry. In broad strokes, we go over the v...

The Bob Chapek memo. For students, it is essential we instructors have an answer to this, the loss of China as a buyer/f...
01/14/2022
Disney CEO Bob Chapek Lays Out 2022 Priorities In New Year’s Note To Employees

The Bob Chapek memo. For students, it is essential we instructors have an answer to this, the loss of China as a buyer/funder, and the Discovery acquisition of Warners and how it impacts them! https://deadline.com/2022/01/bob-chapek-2022-priorities-new-year-memo-employees-1234907554/#pagetop

Bob Chapek, who is nearing the two-year mark since he took the baton as CEO for the Walt Disney Co., has articulated three key strategic priorities for the company in a memo to employees. Referring…

The loss of major entertainment figures such as Betty White, Peter Bogdanovich, and Sidney Poitier would be tragic enoug...
01/10/2022
Why Are Betty White, Peter Bogdanovich, and Sidney Poitier's Careers So Important to Understand?

The loss of major entertainment figures such as Betty White, Peter Bogdanovich, and Sidney Poitier would be tragic enough, but to lose them all in such proximity is another reminder of how our legacy is always fragile. Here we go over some of the real differences these performers made to the world of entertainment... and how they remind us of what we can do for the future as well...

The simultaneous passing of Betty White, Peter Bogdanovich, and Sidney Poitier seems to portend the end of an era. However, it actually positively proves a p...

Well, let's see how correct Variety is in its predictions. Anyone spot the mistakes in this article because of a lack of...
01/05/2022
Box Office Predictions for 2022: From the Surefire Hits (Superheroes!) to the Biggest Risks (Anything Else?)

Well, let's see how correct Variety is in its predictions. Anyone spot the mistakes in this article because of a lack of copy editing?

https://variety.com/2022/film/news/box-office-predictions-2022-hits-flops-batman-avatar-1235142090/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=filmnews&utm_content=321495_01-04-2022&utm_term=312402

At the start of 2020, Variety boldly predicted what the box office landscape that year was going to look like… before the world was upended by a pandemic. While several of those forecasts did ultim…

Given the high hatted treatment Hollywood gave to Chinese subject matter (i.e. very ignorant screenplays; trying to fost...
01/04/2022
Hollywood’s Ability to Influence Its China Box Office Destiny Has Never Been Weaker

Given the high hatted treatment Hollywood gave to Chinese subject matter (i.e. very ignorant screenplays; trying to foster western aesthetics on Asian models; being unwilling to do outreach to the Asian community in general or the locally based Chinese community in particular), while expecting to bring big box office was always a pipe dream. China was well aware of both Hollywood's success with Sony and its failure with Matsush*ta -- execs dealing with China would have been well served had they done similar research and done business accordingly).

https://variety.com/2022/film/news/hollywood-never-weaker-in-china-1235145588/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=filmnews&utm_content=321495_01-04-2022&utm_term=312402

China has always taken extraordinary measures to protect its massive market from Hollywood content, but 2021 truly put its World Trade Organization obligations to the test. Only 21 revenue-share Ho…

It is too bad the Golden Globes have gotten such a bad name as they have proven to be one of the most generous in their ...
01/04/2022
Golden Globes 2022: HFPA Fails to Secure Celebrity Presenters (EXCLUSIVE)

It is too bad the Golden Globes have gotten such a bad name as they have proven to be one of the most generous in their actual endowments of community colleges and universities. At both City and Valley, they have set up very lucrative foundations that truly DO help impacted communities. In that way, they were the avant garde.

https://variety.com/2022/film/columns/golden-globes-no-celebrity-presenters-1235146563/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=tvnews&utm_content=321516_01-04-2022&utm_term=312402

There will be no celebrity presenters when the Hollywood Foreign Press Association announces this year’s Golden Globe winners on Jan. 9. Variety has obtained a copy of an email from the Globes tale…

@Brian Uptgraft, former student and long-time industry pro involved with Valley College's various grants, now has his ow...
01/03/2022

@Brian Uptgraft, former student and long-time industry pro involved with Valley College's various grants, now has his own new series coming up. Here's some info ab out it!

"Two New Podcasts are about to drop, featuring true life stories of U.S. Bounty Hunters! Brian Uptgraft, Bounty Hunter for over 35 years will discuss cases, bail recovery, fugitive recovery, shoot outs, and all manner of True Stories. “Criminal Reckoning” will discuss the capture of famous fugitives by FBI, US Marshalls, Fugitive Recovery Agents and Local Law Enforcement. Wanted Bail Skips will feature Fugitives on the run Right Now, and how audiences can help capture them. Go to our website (still under construction) and help us capture Bail Skippers!

"Check it out! 🙂 http://www.wantedbailskips.com

How do we discuss with our students what's going on with China and their on-again, off-again investments in Hollywood? T...
01/03/2022
Why Is the Chinese Financial Pull Out of Hollywood Not a Surprise? (Episode 143)

How do we discuss with our students what's going on with China and their on-again, off-again investments in Hollywood? The best way is to say they were NOT a unique event in Hollywood history, mainly part a continuum of Big Money investors who eventually got tired of the lack of return on investment.

Many in Hollywood are worried about China pulling out. They should be worried, but they should not be surprised -- especially if they have been in the indust...

Proof that those who understand the importance of theatrical were correct and those who were dancing around its destruct...
01/01/2022
‘Spider-Man: No Way Home’ Tops New Year’s Eve Box Office With $15.4 Million

Proof that those who understand the importance of theatrical were correct and those who were dancing around its destruction (for no good reason other than ego) were incorrect. Box office, like ratings, remains the gold standard for measuring how well a piece of art conforms with public taste. https://variety.com/2022/film/news/spider-man-no-way-home-leads-new-years-eve-box-office-1235145772/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=321186_01-01-2022&utm_term=312402

Moviegoers rang in 2022 and slammed the door shut on 2021 by watching “Spider-Man: No Way Home,” the kind of escapist fare that seems to be resonating strongly in the middle of a public…

In preparation for classes next semester, here's a video discussing some of the challenges that are appearing in the ent...
12/31/2021
Why Spiderman vs. West Side Story 2021 Tells You Everything You Need to Know About Hollywood Today

In preparation for classes next semester, here's a video discussing some of the challenges that are appearing in the entertainment industry. The differences between Spiderman No Way Home and West Side Story 2021 defines the real dichotomy the industry is facing.

There is a major cultural shift going on in Hollywood today. After years of bounty arriving via China and streaming, Hollywood appears to have forgotten its ...

It would be nice if Variety knew its own industry's history... this "decoupling" is the same decoupling that has happene...
12/21/2021
Inside China and Hollywood’s Frayed Relationship: ‘We Need to Stop Trying to Keep the Status Quo, Because the Status Quo Is Gone’

It would be nice if Variety knew its own industry's history... this "decoupling" is the same decoupling that has happened with Japan, Saudi Arabia, the UK, the EU, corporations such as Coca-Cola, GE, Matsush*ta, Credit Lyonnaise, Vivandi, etc. Every time Hollywood feels it has a "Mr. Moneybags" that will keep delivering cash with no discipline associated with the spend, this type of regrouping inevitably hits. If Hollywood is going to regain its strength, it needs to stop it with constantly trying to appease investors (or Twitter) over audiences and real numbers. It isn't that difficult, and lying that this is "unprecedented" is part of the problem because it happens all the time.

https://variety.com/2021/film/global/china-hollywood-box-office-2022-1235140439/#recipient_hashed=93025232482101a618930297599bdf114dde33199e730e10773563f40eac5da8&utm_medium=email&utm_source=exacttarget&utm_campaign=newsalert&utm_content=319941_12-21-2021&utm_term=312402

The tea leaves aren’t difficult to read: China and Hollywood can bid adieu to any attempts at in-depth cultural collaboration for the foreseeable future as relations between Tinseltown and th…

Address

5800 Fulton Avenue
Van Nuys, CA
91401

General information

IDEAS has been part of the Los Angeles Community College System since 2002, primarily offering training and other services for students, incumbent workers, and those seeking career changes. We offer free workshops and learning sessions in all aspects of entertainment. Stay tuned for further information.

Products

videos may be seen on "Industry Insider" playlists within the Sensei Dan W channel... https://www.youtube.com/channel/UC8JIH5p15xH7MF0-DsZIYIg/playlists?view_as=subscriber

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Our Story

IDEAS was originally a program developed by the California Community College Chancellor’s Office Department of Economic and Workforce Development in 2002. It originally provided workshops for entertainment industry incumbent workers (generally from unions) in digital media skills.

In 2010, the Entertainment Industry Training Collaborative joined with IDEAS to continue providing incumbent worker training, but with vastly increased funding. In an arrangement with Contract Services Administration Training Trust Fund (the multi-local that also provides “safety passports”) for its members to ensure set safety. During the three years of this grant, over 2,000 industry workers were funded for advanced technical training beyond the scope of its usual services.

From 2013-2018, it was the home for the 19 community colleges in the Los Angeles Region and the 9 colleges in Orange County to post news, links, announcements, special events, etc. that were happening on their campuses. During that time, it hosted numerous workshops including boot camps, curriculum development, high school events, development of new curriculum, and more.

During those five years, IDEAS created nearly 200 digital video assets that may be used in classrooms, workshops, and at Workforce Development facilities. Broken into specific channels based on the occupation, each video features an interview with questions from an industry “newbie” (usually a former community college student just entering the workforce) to an industry pro who has been in the industry for multiple years. The careers covered are mostly below-the-line (crafts) and front office positions to give students a broad sense of all the jobs available. They may be found on individual playlists at the Sensei Dan W Channel on YouTube

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You know what I'm a-gonna say - "you go girl". :-)
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Thoughts Dan?
Fellow partner in crime on many of the events hosted during the past five years tells the true story!
Another of our industry experts showing the way...
Hi everyone, not quite sure what Supervisor Kuehl and the rest of the Board is doing -- the press release is all buzzwords. However, you might want to contact her office and see what IDEAS can do to help...whatever they are up to. https://www.facebook.com/sjkuehl/posts/1838485602932952
More from Dsn SmataDan herself!
This week's guest on the podcast is community college success story Armen Fetulagian. He went from LAVC to Northridge and is now post-production supervisor on an upcoming Netflix series.
Beginning of the semester, time for some podcasting! Another group of students not waiting for their dreams to come to them but are making them happen.
from our ICT-DM pals at Cuesta College!
Thanks IDEAS - Institute for Developing Entertainment Arts & Studies at LAVC for the post!