How will you prepare for the holidays?
We serve businesses seeking brand development, visibility, and growth. From business owners taking t
Operating as usual
How will you prepare for the holidays?
Comment below if you're interested in learning more about this topic!
Here's why I don't let my clients pay for ads (unless they love a piece of content and wish to boost it).
Sometimes, we need to take a moment to be human, and this post idea is an excellent checkpoint to do just that!
When building relationships with your audience, it's critical to stop and introduce yourself, share some challenges you're enduring, and chat about life from a HUMAN perspective to build trust.
So let's chat-- What's going on in your business?
I wouldn't even try this job without these tools. They're outstanding and worth the investment (though they each offer a free version)!
Are these really tricks?
Are you sophisticated, professional, friendly, carefree...?
You don't need to be inspired 24/7. You just have to know where to find inspiration when you need it.
Unpopular opinion, or do you agree? Let me know in the comments!
Feeling blessed and honored to be a guest on The Heart of Fauquier Podcast! Austin Bedrosian of Bedrosian Cleaning Services hosts this inspiring podcast introducing Fauquier County business owners and their stories to our community.
If you like this episode and learning about my story, please follow the podcast on Facebook, Instagram, YouTube, and Spotify!
Thank you, Austin, for welcoming me onto The Heart of Fauquier Podcast!
Facebook: The Heart of Fauquier Podcast
Happy Thanksgiving! Remember to relax!
Use these opportunities! What will you share?
Take YOURSELF and YOUR BUSINESS as seriously as you take others.
Your audience tells you what they want to hear. You just have to listen!
Don't hold yourself back!
What are you celebrating this week?
Make your content ahead of time!
Do you love using stories, or prefer leaving them blank?
We're looking for a new member of our team!
Located just outside of Warrenton, we're looking for a go-getter passionate about small businesses, social media, and creating.
While working for White Duck Marketing, you'll visit and engage with various small business clients in Northern Virginia, from stores and coffee shops, to skincare and wellness companies, to historic towns.
You'll help with live event coverage by attending festivals, markets, and holiday happenings, and you'll learn and replicate the behind-the-scenes production of social media campaigns for different industries.
Production includes written and graphic design components, strategy and schedule development, and more.
If you are passionate about using creativity for good and making a difference in your community, please fill out our application!
We offer flexible part-time hours in a hybrid work format (in-person meetings, traveling to events, but some work from home), $15 per hour starting wages (with the potential to move full-time and increase pay), and on-the-job training. Be prepared to provide existing work samples and references.
Learn more about us by visiting whiteduckmarketing.com.
Click the link below to apply!
When social media feels overwhelming, or you realize your time as a business owner is better spent elsewhere, it may be time to hire a social media manager.
But how do you hire a social media manager?
You can either endure the hiring process to find someone to work in-house at your company in either a full or part-time position and pay hourly or salary, based on your needs.
Or, you can outsource to a well-reviewed agency and pay a set monthly expenditure for your custom package of services.
There is no universal right or wrong answer-- the answer is completely subjective to your business's needs!
If you're considering hiring social media help in one way or another and aren't sure what would be best for you, feel free to send us a message or visit our website to schedule a call.
We're happy to answer any questions you may have!
Today we honor all of the brave men and women who served our country no matter the physical, mental, or emotional costs.
We thank you for your service, and we hope you always remember that we value YOU and owe you more gratitude than we can express.
Thank you, and happy Veterans Day.
Keep your content FOCUSED.
It isn't easy, but when people come to your feed to see your dog, a meme from The Office, two mismatched graphics, and hardly a mention of what you DO, they will leave.
Educate, entertain, and inform in your niche. Use Stories to share more personal aspects of your life and build a relationship with your followers.
Save it for later!
There's NO sense in spending two hours every day trying to make a decent social media post. Please don't.
Instead, choose one day per week and get yourself into the groove.
1. Write your posts.
2. Create a graphic or find a photo for your post.
3. Schedule your post.
When you work on this content creation process while you're in the zone, you'll spend significantly less time posting than you would if you had to create one post from scratch every day.
Make your life easier and use Meta Business Suite or Planoly to schedule all of your posts for the week ahead!
Prioritize your mental health.
When was the last time you REALLY earned a brand's attention?
Just POST IT!
There's a time and a place for skepticism, and of COURSE you should proofread your content and ensure that you're not sharing typos that alter the entire meaning of your content.
But if you're like I used to be and watch the video 35 times to see if you look weird, stare at what you wrote for 10 minutes to see if you sound stupid, and nitpick everything you did, STOP! Just post it!
Instagram is a place where you're supposed to be silly and human. So post that goofy video, share that post you wrote, and stop being so mean to yourself.
You KNOW what you're talking about! So what if it's not perfect? Just get your message out there!
Do you feel confident about your content?
You probably missed the mark if you're writing it from your perspective and not considering your audience. Start thinking of your audience's needs first, then how you can meet those needs. When you write considering your audience before yourself, that's when you move forward.
Come and say hello!
Here's the event link (or find it in my stories):
Will you help us find our next team member?
You can find my "Employment Application Form" at: https://form.jotform.com/221808228558159
Try it. I dare you!
And no, I don't get paid a dime to post this. I just LOVE Canva and wish I knew about it since it started in 2013.
Hey gorgeous. Show your face on your socials! ❤
Have you tried this tip?
Save this for later to save yourself some stress!
Seriously, this is one of my favorite ways to keep myself going, writing, and posting. If not for myself, than for my clients.
if you're not using Instagram for business, here's your sign to start.
Here are 31 post ideas to get you through the month of October!
Be sure to save these for later!
The things I say may NEVER work for you.
So conduct your own tests and find out your formula for success!
Small business owners, do you have any important milestones relevant to your business that you would like to share with your online following?
A full year in business or a milestone in sales that you have been working towards?
Let your online consumers in on the story of your business and share your appreciation for their business along the way!
STOP running out of content ideas.
Swipe for four ways to find perpetual content inspiration.
Can we let you in on a little secret?
According to , more than 2/3 of online consumers come online looking for educational information and other newsworthy notes.
This means that the secret to providing exceptional content to your online audience is to provide them with this content type!
Consumers want to learn, so be that resource for them by sharing newsworthy content relevant to your niche!
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Though the duck who inspired my business name passed away, her legacy lives on through my business and the lessons she taught me. Phyllis and her brothers, Gin and Tonic, moved into my life during the height of the pandemic—right after my college experience got ripped away from me, and life as I knew it stood still. It wasn’t long before I realized what a blessing these ducks were. Their cheerfulness and varying personalities boosted my mental health and taught me much about myself and the world around me. I learned that trust comes with patience and time. When we adopted these ducks, they were a few months old and wary of people. Though I had great intentions, the ducks needed to see repeated kindness, patience, and gentleness toward them before they accepted food from my hands or let me scoop them up. I learned that I learn and adapt quickly. At first, I knew nothing about ducks. Yet I had to figure out how to keep these little creatures alive and healthy, learn their needs, and adapt my life to provide for those needs. Though I learned the basics within the first few days, I had to adapt and solve new problems again as seasons changed. For example, how do I provide ample warmth and water through the winter? In horrible wind and snow, how do I keep their pens dry? The questions required immediate answers, and I found them. I learned that everyone is different. Though all three ducks grew up in the same home and conditions, each one developed a distinct personality. For example, Phyllis was fun, assertive, playful, and my favorite. Gin is territorial and proud. Tonic is relaxed, clumsy, and shy. The most recent lesson I learned: Goodbye is the hardest part. Phyllis left far sooner than I ever imagined, and she left a massive hole in my heart where my fondness for her snuggles and sass were. I will never forget the pure joy she brought to my life, and I will always be thankful for her presence in my every day for the last two years. Though she may be go
She's my favorite. 🤫 When Phyllis and her brothers, Gin and Tonic, popped into my life, I learned more researching, patience, and trust-building skills than I ever did in school. I apply the things my ducks taught me in my business, White Duck Marketing. I prioritize my clients, research their industries inside and out, practice patience, determine their needs, and build their trust. #marketing101 #marketingstrategy #beginnings #origins #ducksofinstagram #mybusiness #mystory #ducks #smallbusinessowners #clients
The Piedmont Virginian MagazineMain Street