White Duck Marketing

Though the duck who inspired my business name passed away, her legacy lives on through my business and the lessons she taught me. Phyllis and her brothers, Gin and Tonic, moved into my life during the height of the pandemic—right after my college experience got ripped away from me, and life as I knew it stood still. It wasn’t long before I realized what a blessing these ducks were. Their cheerfulness and varying personalities boosted my mental health and taught me much about myself and the world around me. I learned that trust comes with patience and time. When we adopted these ducks, they were a few months old and wary of people. Though I had great intentions, the ducks needed to see repeated kindness, patience, and gentleness toward them before they accepted food from my hands or let me scoop them up. I learned that I learn and adapt quickly. At first, I knew nothing about ducks. Yet I had to figure out how to keep these little creatures alive and healthy, learn their needs, and adapt my life to provide for those needs. Though I learned the basics within the first few days, I had to adapt and solve new problems again as seasons changed. For example, how do I provide ample warmth and water through the winter? In horrible wind and snow, how do I keep their pens dry? The questions required immediate answers, and I found them. I learned that everyone is different. Though all three ducks grew up in the same home and conditions, each one developed a distinct personality. For example, Phyllis was fun, assertive, playful, and my favorite. Gin is territorial and proud. Tonic is relaxed, clumsy, and shy. The most recent lesson I learned: Goodbye is the hardest part. Phyllis left far sooner than I ever imagined, and she left a massive hole in my heart where my fondness for her snuggles and sass were. I will never forget the pure joy she brought to my life, and I will always be thankful for her presence in my every day for the last two years. Though she may be go

She's my favorite. 🤫 When Phyllis and her brothers, Gin and Tonic, popped into my life, I learned more researching, patience, and trust-building skills than I ever did in school. I apply the things my ducks taught me in my business, White Duck Marketing. I prioritize my clients, research their industries inside and out, practice patience, determine their needs, and build their trust. #marketing101 #marketingstrategy #beginnings #origins #ducksofinstagram #mybusiness #mystory #ducks #smallbusinessowners #clients