06/17/2022
Social media can be a great tool for businesses, giving brands access to a wide variety of audiences and the opportunity to build recognition in a competitive media landscape.
But many cannabis companies are finding out the hard way that some of the most popular social networks ā Facebook, Instagram, and Twitter namely ā are not very canna-friendly.
Frequent flagging and permanent bans of businesses large and small have made navigating ever-changing community guidelines like braving a minefield.
So how do you protect your brand? Here are four things to remember:
1ļøā£ On Facebook, Twitter, and Pinterest, cannabis companies are prohibited from running ads due to federal restrictions on substances. Marketing efforts are almost exclusively organic, meaning that providing value to your audience is crucial for success.
2ļøā£ Posts with strong CTAs are often misinterpreted as advertisements. Advertising is are strictly prohibited for cannabis businesses meaning these posts could leave your account at risk of suspension. Move away from selling and focus on informing.
3ļøā£ Some hashtags are prohibited and using them will omit your content from search results (aka āshadowbanningā). Research chosen hashtags well and avoid those that mention prohibited topics.
4ļøā£ Diversify your platforms. The unpredictable pattern of suspensions means your hard work can vanish in an instant. Alternatives like newsletters, blogs, and backup accounts, can lessen the impact suspension has on your brand by providing multiple ways to connect with your audience.
Find out more at https://blackmediacannabissummit.com/