Wall Sneak Journal

Wall Sneak Journal Wall Sneak Journal™ is an online media publication for sneaker enthusiasts.

12/25/2025

What better feeling than the love and support of your hometown?

With so many similarities between the footwear industry and the music business, it’s no surprise that June credits the DTLR x New Balance “DMV” Pack as the hit record that put him on the map and brought his hometown to New Balance’s national stage.

Watch Ep 1 Pt 3 on YouTube for more ▶️

12/20/2025

When life is a movie, even if the sequel and threequel are both blockbuster hits, there’s just something special about that first film. 🎞️✨

It’s no surprise that for June, the top spot in his all-time favorite footwear projects belongs to the New Balance 990v4 “DMV”—the first release honoring the region that made what it is today.

Could we see a retro in future? 👀 Only time will tell…

Check out Ep 1 Pt 3 on YouTube ▶️

12/17/2025

Sometimes creativity and legality clash when designing a new product, limiting what designers are allowed to bring to market.

For the DTLR x New Balance “D.C. / Discover & Celebrate” that meant restrictions on how June could pay homage to the city, thanks to .

Pretty sure had nothing to do w/ that, but still… 🙄😆👀

Watch Ep 1 Pt 3 on YouTube for more ▶️

12/12/2025

How do you measure success in footwear? 🤔

Camp outs? Resale prices? SOTY mentions? 🧐

When DTLR’s first DMV New Balance 990 dropped back in 2014, June was overwhelmed by the amount of organic support from the community. But it was one circumstance in particular that let him know he had made something special…

S/o to Sportsmart! 😄

Ep 1 Pt 3 OUT NOW on YouTube ▶️

10/31/2025

Ever innovate by accident?

There weren’t too many clothing brand entrepreneurs putting blank tees in store-bought freezer bags back in the early 2000s. In fact, nobody was doing it, except for June.

An idea born out of pure trial and error, Luxe-T’s signature packaging set a new standard in product merchandising for apparel.

Watch Ep 1 Pt 2 on YouTube ▶️

10/28/2025

How hard are you willing to work to make people believe in your dream? What obstacles or challenges are you willing to overcome in the process? 🏋️‍♂️

For June, that meant pushing past a cancelled purchase order—his biggest sale at that point—to cultivate a customer base from the ground up. 📈

It meant innovating a unique form of product presentation and packaging to convince people that the quality of Luxe-T was incomparable—and that reputation stands strong to this day. (Check the comments from the previous post.)

Full story on YouTube ▶️

10/25/2025

Often times consumers only see the final product, but what does it take to produce something at scale? 🤔

Especially if that something has nothing on it. 🧐

Off the strength of an introduction by his late friend and business partner, June unintentionally set a new standard in apparel design by offering premium essentials.

What was originally included as part of a product presentation to Up Against The Wall would later become known as the Luxe-T, and would ultimately serve as the blank canvas for legendary local streetwear brands like HOBO, Shooters, We R One, and more.

Check out the full story on YouTube ▶️

10/23/2025

Imagine building a product from scratch and putting a brand on your back only to have it held hostage by parasites posing as partners?

When June created Luxe-T over 20 years ago he had no idea that one day it would be taken away from him.

Today, his story serves as a testimony to every creative with a profitable idea. Protecting your IP is no joke.

Ep 1 Pt 2 OUT NOW! ▶️

10/11/2025

“𝘞𝘦 𝘢𝘭𝘭 𝘯𝘦𝘦𝘥 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘴𝘰𝘮𝘦𝘣𝘰𝘥𝘺. 𝘞𝘦 𝘫𝘶𝘴𝘵 𝘨𝘰𝘵𝘵𝘢 𝘣𝘦 𝘸𝘪𝘭𝘭𝘪𝘯𝘨 𝘵𝘰 𝘴𝘩𝘢𝘳𝘦.”

Some of the best gems from Ep 1 Pt 1 were the subtle moments of reflection and wisdom that June earned from being in the industry for over two decades. 💎💎💎

A storied career that began with humility and hustle, June’s heart is what keeps him at the top of his game.

But unfortunately, almost every person with a big heart has at least one story about a time when it broke. 💔

Stay tuned for Ep 1 Pt 2! 👀

10/07/2025

Let the record reflect for all that have ever inquired or questioned where the DMV/DC metro area starts and ends—if you see any signs that say Baltimore, you’ve gone too far. 😆

And that’s coming from June, Product Director at DTLR—which is headquartered in “Charm City.” 😄

Ep 1 Pt 1 OUT NOW on YouTube ▶️

𝗘𝗣 𝟭 𝗣𝗧 𝟮 𝗗𝗥𝗢𝗣𝗣𝗜𝗡𝗚 𝗦𝗢𝗢𝗡!

10/04/2025

Where were you during the golden era of DC/DMV streetwear fashion? 🧐

June Sanders was right in the mix, whipping up apparel designs that made their way up and down the beltway and into the hands of countless local supporters.

From the city streets to the retail floor, June not only navigated both worlds—he became the wayfinder that found a way to give back.

Ep 1 Pt 1 OUT NOW on YouTube ▶️

10/02/2025

When people talk about streetwear (or sportswear) and the urban communities that have paved the way for certain fashion trends to reach the masses, the DMV/DC Metro region rarely receive recognition for odd some reason. 🤔

🗣️ So let’s set the record straight.

Introducing Episode 1, featuring DTLR Product Director and DMV design icon, June Sanders. ()

June's extensive resume spans decades of active duty in retail fashion and sales along the entire Mid-Atlantic, making him the perfect candidate to speak up on our behalf.

Ep 1 Pt 1 OUT NOW! ▶️

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