20/01/2026
Thanks for the love on the framing—means a lot.
Anyone else want to chime in? I’d love to hear thoughts, because honestly, I *could* make this kind of “gotcha” partisan takedown my entire brand. It’s easy clicks. Find someone pushing hard left or hard right, clip them out of context, spend the whole day dismantling it step by step—boom, engagement farm activated.
But I’d rather just speak what looks like the plain truth, even when it’s uncomfortable for everyone.
Take the example of certain high-output anti-Trump creators (father-son duos, big live streams, 8–10 minute clip machines so the audience never has to commit too much time). Notice the timing: they launch their Substacks and really ramp up right around the peak of the Russia collusion story—same moment Trump is clashing publicly with key figures in his orbit. One of them even flips, almost overnight, from openly pro-Trump to full-throated progressive takes that align perfectly with the resistance crowd. They never label themselves Democrat or Republican—just “anti-Trump.” And that, all by itself, became a hell of a brand.
Coincidence? Maybe. But the pattern is hard to miss: high volume, short clips, maximum outrage, predictable audience = predictable ad dollars.
I get offers too—six-figure deals from networks and sponsors who’d happily promote me wall-to-wall… if I’d just pick a lane. Lean hard left or hard right, give them a demographic they can sell to advertisers with confidence. When you stay independent, non-partisan, and just chase uncomfortable truth wherever it leads, suddenly the algorithm and the ad buyers can’t quite predict who’s watching. Funny how that works.
I turn those deals down. Not because I’m noble—because I’d rather build something real than cash in on division.
What do you all think? Am I reading too much into the timing and the flip, or does the pattern jump out at you too? No sugarcoating—let’s talk.
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Thanks for the love on the framing—means a lot. Anyone else want to chime in? I’d love to hear thoughts, because honestly, I *could* make this kind of “gotcha” partisan takedown my entire brand. It’s easy clicks. Find someone pushing hard left or hard right, clip them out of context, spend...