Digital transformation is an inherently broad term, and its continuous nature may at first seem like it doesn’t lend itself well to measurement. Measure you must, however, and there are indeed good approaches for doing so.
While you’ll want to tailor and align your own metrics and/or KPIs to your specific goals, here are five examples of how leaders can measure digital transformation success.
In today’s marketplace, consumers tend to make personal connections with the businesses they patronize, and they may well choose to buy from (or pass by) a company depending on what they think of its CEO. Company leaders need to devote time and resources to building up a positive public image online.
For the founder looking to grow in 2023, they need to be mindful of the way social media and the economy work hand-in-hand today. Building trust and personalizing your content is necessary for creating a business that consumers are willing to support. In today's business climate, being the face of your brand and speaking your mind as a founder is often the route to success.
Blockchain’s ledger technology has the ability to completely upend the media and social media industries. Blockchain is currently being used to disseminate royalty payments for music, movies and streaming services, and as a means to stop the spread of “fake news” across social media by identifying a single source of truth.
The use of social media could help politicians around the world – and by extension governments – open up to their citizens. But many senior figures struggle to connect on such platforms. Here’s what they could do, and why it matters
Digital transformation initiatives are on the rise but don’t lose sight of what matters: results. A defined process and system for tracking progress is critical to staying the course and reaching your transformation goals.
Social media platforms play a vital role in our lives today. From staying connected with friends to sharing personal updates, they provide countless opportunities to connect with others.
In addition to staying informed about current events, brands can also build relationships with potential customers and grow their audience.
Should CEOs build an active presence on social media? How much can their online behavior influence a company’s reputation and success? And what are the most common mistakes that CEOs make on social media, that should be avoided? Read on to find out how CEOs can build and control their company’s reputation, by being social.
Decentralized social media networks are undoubtedly one of the most exciting applications of blockchain technology yet. Blockchain-powered social applications could create a safer, private, valuable, and better experience for users and fix the broken system we have currently.
Social media and the government go together like peanut butter and jelly. Why? Because social media is an excellent place to communicate with constituents, launch campaigns, build awareness around initiatives, and is an essential tool in crisis communications.
In today’s market, extending social media’s potential outside of just the realm of marketing is a must. Social media’s ability to transform businesses digitally from the inside out is vast, with potential to elevate customer experience, inform new digital growth strategies, and increase credibility in both B2B and B2C audiences, as well as nurture prospects for future sales.
Social media marketing is a powerful tool for driving results, but it doesn’t have to be overwhelming. With creativity and effort, you can create engaging content that will drive traffic to your website and increase brand awareness.
The DeSo blockchain aims to disrupt Web2 social media platforms by providing a decentralized social media and communication layer for Web3.
Considering a CEO’s reputation directly impacts the company, digital and social media are critical tools for building and protecting their reputation – both online and offline
When it comes to building a brand, social media remains one of the best tools in aiding a business in reaching its target audience. The medium builds brands, provides customers with information about their debut, and gives them a chance to provide feedback.
Many agencies are seeing a noticeable amount of engagement from their communities on Instagram. There’s no limit to what you can post on your Instagram Story, plus there are features on the platform to help personalize the experience for your audience.