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kglobal

kglobal kglobal, a full service communications and creative agency dedicated to bringing your product, your MEDIA RELATIONS
We raise awareness. Relevance = response.

Our fusion of expertise and talent results in unexpected solutions, thought-provoking campaigns and superior outcomes. Services Include:

BRAND + MARKETING
We create differentiators. Brands are about more than a logo, tagline, product or service; a brand is a point of view. Our process is built around discovering your value, your ideals, and what you stand for in meaningful, and immediately identi

fiable ways. Our team fuses insight and imagination to create brands that reflect your character and inspire loyalty. And then we build the tools and collateral to drive customers, donors, members and more to take action. Through creative strategy, content-creation, web development, email and social media management, events and partnerships, we employ tactics that highlight your differentiators and create true consumer value. It’s our job to get your messages in the news. Finding your place in the media clutter takes the right combination of research, strategy…and credibility. Mentions aren’t granted, they’re earned – through compelling storytelling, targeted pitching, and careful orchestration. We think beyond the press release; our team is known and trusted by journalists, so we get the media placements you need. STRATEGIC PLANNING
We chart a course. Are you catching up, maintaining the status quo, or disrupting an industry? No matter where you’re going, you need a defined path to get there. We help you discover differentiators and move into new markets. Armed with a firm understanding of your value, assets, and market discriminators, we build the right strategies to amplify strengths and mitigate threats. Our job is to transform uncertainty into coherent strategy to help you seize opportunity. CRISIS COMMUNICATIONS
We change the narrative. Every organization is vulnerable to crises. Your response determines your recovery. We believe in swift action and transparency. Our job is to inform, not obscure. For this reason, our experts are among the most trusted and experienced counselors in the field. Whether food, drug or consumer product recalls, financial disruption, regulatory scrutiny, workplace disputes, or social media attacks, we have successfully managed the response, so you can get back to business. Crisis communications is different from public relations. It is a sub-specialty of public relations that works to protect individuals, companies, or organizations facing public criticism that may damage its reputation. The goal of crisis communications is to make your story stronger, shorter, and, ultimately, go away. With more than 30 year’s experience in the field and hundreds of successful case studies, we’re ready to help you. DIGITAL ADVERTISING
We reach your audience on the right channel at the right time with the right message. We’re platform-agnostic; we determine where your audiences are online and develop a strategy to reach them there. Choosing the right channels based on your target’s behaviors and preferences is at the heart of effective engagement. Our strategists help organizations build successful digital campaigns by tapping into communities of influence, listening to what they are saying, and developing content to inspire action…and reaction. CONTENT PRODUCTION
We create a connection with your audience. Great content should address the interests, problems and hopes of each individual in your target audience, align with your company and marketing goals, and spur action. Whether it is breathtaking photography, a beautifully designed infographic, animation or video, a podcast or a documentary, we create content that connects on an emotional, intellectual and/or attention level.

Operating as usual

Despite the chaos of current events, PR pros are still expected to continue putting their brands’ stories out there and ...
09/02/2021
Ida, Labor Day, 9/11: PR Strategies for When It Feels Wrong to Pitch

Despite the chaos of current events, PR pros are still expected to continue putting their brands’ stories out there and keep the media relations motor humming. So how do you navigate these late-summer hurdles? PR News spoke to kglobal Partner Gene Grabowski and other communications professionals about tips for navigating pitching. Learn more: https://bit.ly/2WFTZzZ

In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.

For some companies, CSR is just another buzzword. For companies like Airbnb, their authentic generosity happens to check...
09/01/2021
Airbnb's Afghanistan Housing Offer Meets CSR Criteria - PRNEWS

For some companies, CSR is just another buzzword. For companies like Airbnb, their authentic generosity happens to check several CSR criteria. kglobal Managing Director Dan Rene discusses the benefits of doing more than writing a check and sending out a press release. Read more from PR News: https://bit.ly/3zunnra

It's not easy to mix authenticity, corporate values and impactful philanthropic initiatives. Airbnb's Afghanistan effort seems to do that.

07/29/2021

Happy ! A huge thanks to all of our Research Associates, who joined this year, and years past. We're lucky to have you on our team.

SVP Scott Sobel explains the importance of "taking control" in this Forbes article on what we can learn from the Colonia...
05/10/2021
7 Crisis Management Lessons From Colonial Pipeline’s Response To Cyber Attack

SVP Scott Sobel explains the importance of "taking control" in this Forbes article on what we can learn from the Colonial Pipeline 👇

Friday’s ransomware attack on Colonial Pipeline has created a crisis for the company and the country provides important lessons for business leaders on how to respond and manage crisis situations.

"Dishonesty has no place in our industry, in our relationships or in our society," says Managing Director Dan Rene in th...
04/30/2021
Wishing You a Happy Honesty Day, Honestly

"Dishonesty has no place in our industry, in our relationships or in our society," says Managing Director Dan Rene in this PR News article.

No one has a good enough memory to be an effective liar for very long, but the memories of those deceived are forever.

In this Forbes article, SVP Scott Sobel explains three PR tactics that Johnson & Johnson could use to address concerns a...
04/16/2021
How Johnson & Johnson Could Regain Public’s Trust In Covid Vaccine Crisis

In this Forbes article, SVP Scott Sobel explains three PR tactics that Johnson & Johnson could use to address concerns about its vaccine. Read his suggestions here: https://www.forbes.com/sites/edwardsegal/2021/04/16/how-johnson--johnson-could-regain-publics-trust-in-vaccine-crisis/?sh=33b991ee3935

The decision to put the Johnson & Johnson Covid-19 vaccine on pause after six cases of blood clotting were linked to women who took the shot has forced the company to deal with yet another crisis situation. Observers said there are several ways the company could recover from this crisis.

04/12/2021

Congrats to our San Diego-based kglobal public affairs team for receiving the 2020 U.S. Navy Thompson-Ravitz Award for Excellence in Navy Public Affairs! Following the 5-day USS Bonhomme Richard amphibious assault ship fire in July 2020, the team's crisis response included videos, livestream press conferences, 24/7 social media monitoring, and more – a stellar response that earned them this great honor. 🎉

Since the start of the pandemic, 44% of Americans say their opinion of the pharmaceutical industry improved. What made p...
03/23/2021
Pharma Shows Business Leaders How To Recover From A Crisis

Since the start of the pandemic, 44% of Americans say their opinion of the pharmaceutical industry improved. What made pharma's crisis response so successful? And how can organizations in other industries apply a similar approach to crisis situations? kglobal SVP Scott Sobel tells Forbes it's about establishing personal trust with target audiences.

Read more:

There is a silver lining to the dark cloud of Covid-19: the pharmaceutical industry showed business leaders how companies and organizations can recover from crisis situations.

This , we recognize the creative, hard-working women who bring their whole selves to kglobal every day. Your hustle, int...
03/08/2021

This , we recognize the creative, hard-working women who bring their whole selves to kglobal every day. Your hustle, integrity and leadership has been invaluable to our firm’s success. Here’s to you.

What's 2021 going to be like for the industry? Read VP Jenny Wang's interview by PR Daily to find out 👉 https://bit.ly/...
01/15/2021
Kglobal’s Jenny Wang shares on adapting to constant change - PR Daily

What's 2021 going to be like for the industry? Read VP Jenny Wang's interview by PR Daily to find out 👉 https://bit.ly/35GRSwY

The agency pro talks about how DE&I changes have invigorated her in the past year and how tools like Zoom are changing the way she approaches her work. The year 2020 is finally in the rearview mirror, but many of the events of the past 12 months are still with us. The COVID-19 virus still […]

In 2020, our homes became offices, gyms, classrooms, restaurants – and most of all, safe havens. Knowing that families a...
01/14/2021

In 2020, our homes became offices, gyms, classrooms, restaurants – and most of all, safe havens. Knowing that families and individuals experiencing cross-border issues need a safe way back home, kglobal staff made a holiday donation to International Social Service-USA. Their “Connecting Twogether” program safely repatriates families who are separated across borders. And you can donate too! Help them reach their fundraising goal: https://iss-usa.org/connecting-twogether/

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12/31/2020

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12/24/2020
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We at kglobal want to thank our clients, employees, partners, and friends for your continued support, commitment, creativity, and hard work over this challenging year. We wish everyone happy and healthy holidays, and here's to a great 2021!! 🔸

Partner Gene Grabowski, , comments on the "tone-deaf" remarks made by Wells Fargo's CEO earlier this year in this Ad Age...
12/23/2020
The 3 most consequential quotes of 2020

Partner Gene Grabowski, , comments on the "tone-deaf" remarks made by Wells Fargo's CEO earlier this year in this Ad Age article:

Or, a case study on how not to publicly discuss race and the coronavirus—this year’s two most critical issues.

Caleigh Bourgeois has recently joined the kglobal team as an Account Supervisor! Caleigh brings her Award-winning broad...
12/09/2020

Caleigh Bourgeois has recently joined the kglobal team as an Account Supervisor! Caleigh brings her Award-winning broadcast journalism experience to energy and crisis accounts. She enjoys pitching ideas and looks forward to providing a unique perspective for clients. When she isn’t writing, Caleigh is always looking for a new adventure — running, trying new foods, and exploring new places. Welcome to !

A warm welcome to Fiona, our newest Senior Account Executive! She's a content creator, copy curator, and coffee connoiss...
12/01/2020

A warm welcome to Fiona, our newest Senior Account Executive! She's a content creator, copy curator, and coffee connoisseur. As part of the Insights team, she creates and copy for our valued group of communication and fitness clients. When we let her off calls, Fiona loves true crime, cooking, and annoying her very grumpy cat.
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Find more about Fiona at https://bit.ly/39tHZFJ

Terrell Fuller is a creative problem solver with an ability to think strategically and plan tactically. As an Account Di...
11/19/2020

Terrell Fuller is a creative problem solver with an ability to think strategically and plan tactically. As an Account Director at kglobal, Terrell works closely with our clients to create plans and tailored recommendations. In high-stress situations, we always appreciate her organization and humor! 🔸

Here is a reminder to start the week 🔸
11/16/2020

Here is a reminder to start the week 🔸

Should brands congratulate the elected president? In these bitterly divided times, kglobal Gene Grabowski advocates caut...
11/10/2020
The new corporate conundrum: To congratulate 'President-Elect Biden,' or not?

Should brands congratulate the elected president? In these bitterly divided times, kglobal Gene Grabowski advocates caution in this Ad Age article:

Ford, GM, United Airlines and other companies issue statements referring to the new administration, even as Trump and others in the GOP dispute election results.

Some claim that Libertarian Party voters ensured Biden's election, but kglobal senior vice president Scott Sobel caution...
11/06/2020
Did Biden get an edge from Libertarian vote in critical swing states?

Some claim that Libertarian Party voters ensured Biden's election, but kglobal senior vice president Scott Sobel cautions against this interpretation: “The fact is, that it’s hard if not impossible to make a blanket comment about whether a third-party voter would have chosen Trump or Biden if they didn’t have, for instance, a Libertarian choice too in this 2020 election.” See the full article here:

As Americans awaited the final ballot results and Joe Biden held a slim lead over President Trump on Wednesday night, some analysts were zeroing in on the Libertarian vote in critical states as a potential help to the Democratic nominee.

Wondering what your PR plan should look like during the post-election uncertainty? kglobal Partner Gene Grabowski () off...
11/05/2020
In a Nail-Biting Election Week, What’s the PR Game Plan? - PRNEWS

Wondering what your PR plan should look like during the post-election uncertainty? kglobal Partner Gene Grabowski () offers some advice for PR pros in this PRNews article: https://bit.ly/2TTBHGm

With the mainstream media laser-focused on election coverage, how should communicators be spending their time? We asked PR professionals how they're managing the lack of status quo externally and internally. Here's what they told us.

Our crisis team is expanding, and our newest addition is Account Associate Lily Thieneman! Lily moved to D.C. in January...
11/05/2020

Our crisis team is expanding, and our newest addition is Account Associate Lily Thieneman! Lily moved to D.C. in January and works on a variety of projects spanning the and accounts. No matter the task, Lily is always up for a challenge. When she’s not working, you can find her planning her next weekend get-a-way or cheering on the University of Kentucky basketball team🔸

Account Executive Victoria Rossi brings over a decade of experience in media to the team and loves finding the best poss...
10/27/2020

Account Executive Victoria Rossi brings over a decade of experience in media to the team and loves finding the best possible strategy for her clients. While working as a journalist, she was nominated for four ! When she’s not working, you can find her cheering for her favorite sports teams.

Account Executive Ellie Thomson is our most recent addition to the kglobal commercial team! Ellie takes pride in telling...
10/20/2020

Account Executive Ellie Thomson is our most recent addition to the kglobal commercial team! Ellie takes pride in telling her clients’ meaningful stories and enjoys amplifying positive news and shedding a light on the amazing work done by the people and organizations she works with. Fun fact: Ellie interned at kglobal during her junior year of college! She’s excited to return to the District and to kglobal.

by Dan Rene 🔸
10/06/2020

by Dan Rene 🔸

The United States' national reputation is at its lowest in many years, according to this PR News article. The authors as...
09/21/2020
National Reputation is Important, Why is America's Slipping?

The United States' national reputation is at its lowest in many years, according to this PR News article. The authors asked our VP Jenny Wang to discuss some of the consequences, and suggest a few coping strategies for America's national communicators: https://bit.ly/3kH4NUZ

Show that the nation is flourishing, resilient, and on the cutting-edge of innovation, and that others should want to partner with it buy and learn from it.

Chris () works for the Government team at kglobal as an Account Associate. Chris started as a Research Associate and bec...
09/08/2020

Chris () works for the Government team at kglobal as an Account Associate. Chris started as a Research Associate and became our newest Account Associate in June. While he's only been working with us for a few months, he's already secured several media placements to boost public awareness for his clients.
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Chris is a politically-minded public relations professional and a natural communicator, and his never-say-die attitude are a big reason why we love working with him!

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2445 M Street NW, 9th Floor
Washington D.C., DC
20037

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Our Story

In short: We’re content creators who operate in the world of creative nonfiction. Whether you’re trying to promote the importance of public research institutions, protect an American icon, or introduce Congress to a foreign leader, we work outside the box — taking to the streets, small screens and digital airwaves — to inspire action around the issues that most affect your bottom line. So, how do we do it? Credit our so-good-it-should-be-patented Philosophy of Circles. At the center of every circle are the make-and-breakers; say, the members of Congress voting on an issue, or the consumers that you want to buy a product. To get to these targets, we need to raise awareness among the people who impact their decisions — their circle of influence. This circle may be comprised by the general public, civic leaders and community organizations, or members of the media. No matter who is in this circle, our goal remains the same: raise awareness, create a receptive media audience, and recruit key stakeholders to become your ambassadors. By telling compelling narratives, we connect these influencers and inspire them to deliver coordinated messages on your behalf, again…and again…and again…until: Voila! Goal achieved. Most people call what we do public affairs, or marketing, or maybe even strategic communications. We call it winning, kicking ass, and doing whatever it takes to achieve results for our ambitious clients. We succeed when you do.

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Why do the PR industry’s DE&I efforts matter now? Jenny Wang, VP of kglobal, gives sound reasoning in this PR News article. A 2018 McKinsey study of 1,000 global companies found that increased gender and ethnic diversity is clearly and directly correlated with profitability. In fact, companies with greater diversity experienced a 33 percent increase in performance.
https://bit.ly/3nUWZkX
Hi Chuck, there's a committee from Class of '69 putting together our 50th Reunion. Please contact me with your information to add to our database. Looking at October 12, although we have only had one meeting and location TBD. Next meeting is Wednesday. Looking forward to hearing from you.
Your classmate, Janet Piercey McAskill
Thank you to all kglobal employees who participated in yesterday. I am thrilled to announce we raised over 1k for the American Childhood Cancer Organization!
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