Sleep Retailer

Sleep Retailer For more than 20 years, Sleep Retailer has been dedicated to helping mattress retailers succeed by providing reliable coverage of the latest bedding products, technologies and trends.
Advocating your products to mattress and bedding retailers since 1995. For more than 20 years, Sleep Retailer has been dedicated to helping mattress retailers succeed by providing reliable coverage of the latest bedding products, technologies and trends. Today, the magazine has evolved into a dynamic industry resource that keeps retail store owners, buyers and managers up to date on the information they need to compete in today’s changing marketplace. With relevant product updates and introductions, in-depth company profiles and comprehensive market analysis, Sleep Retailer delivers valuable information across print, digital and social channels— giving thousands of retailers the tools to stock their showrooms and increase their sales. Print: Sleep Retailer magazine Sleep Retailer’s quarterly print magazine is read by some of the industry’s leading decision makers. Each issue reaches more than 18,000 retailers, 1,100 manufacturers and just under 200 international bedding stores. This targeted mailing list includes the owners, buyers and managers of specialty sleep shops, independent furniture retailers and nationwide department stores. Digital: SleepRetailer.com With regularly updated industry news and exclusive web-only special features, Sleep Retailer has become the go-to online resource for bedding professionals. Reaching more than 3,245 unique visitors per month on SleepRetailer.com and over 2,500 followers on Twitter and Facebook, Sleep Retailer stays connected with an engaged audience both in-store and on-the-go. Keep your products and services in front of this targeted audience of retailers.
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As part of its ongoing commitment to best-in-class customer service, Spring Air Internationall has named Michele Rossell...
07/30/2020
Spring Air Hires New Customer Service Rep

As part of its ongoing commitment to best-in-class customer service, Spring Air Internationall has named Michele Rosselli as a customer service specialist. She will oversee the company’s order and data entry functions, work closely with the company’s national accounts team and broad network of domestic and international licensing support partners. https://wp.me/p65rSN-6DW

As part of its ongoing commitment to best-in-class customer service, Spring Air International has named Michele Rosselli as a customer service specialist. She will oversee the company’s order and d…

With many retailers still struggling to bounce back from temporary store closures, KingKoil is deferring payments on all...
07/30/2020

With many retailers still struggling to bounce back from temporary store closures, KingKoil is deferring payments on all new floor samples and inventory through a new program it calls the “Mattress Stimulus Package.” Understanding that many retailers are facing limited cash flow as they look to re-open their stores, the company is giving all new and existing retail partners until January of 2021 to pay for their orders. Read more in our summer Editor's Picks: https://wp.me/p65rSN-6B5

Over the past two years, Corsicana Mattress Company has outfitted three of its facilities with new compression pack equi...
07/30/2020

Over the past two years, Corsicana Mattress Company has outfitted three of its facilities with new compression pack equipment. And in January, it launched 25 boxed bed options across all brands and price points—creating a new level of differentiation within its offerings and the boxed bed category itself. https://wp.me/p65rSN-6Bp

Allowing businesses and consumers to get an in-depth look at the space, Malouf’s in-house photography and software engin...
07/29/2020
Malouf Launches 3D Virtual Showroom Tour

Allowing businesses and consumers to get an in-depth look at the space, Malouf’s in-house photography and software engineering teams recently developed a 3D virtual tour of the company’s permanent showroom in Las Vegas. // Las Vegas Market https://wp.me/p65rSN-6DL

Allowing businesses and consumers to get an in-depth look at the space, Malouf’s in-house photography and software engineering teams recently developed a 3D virtual tour of the company’s permanent …

Further supporting the needs of a quickly growing market segment—consumers seeking natural products that can help reduce...
07/29/2020
Southerland Sleep Adds Chemical-Free Designs To Its Heritage Collection

Further supporting the needs of a quickly growing market segment—consumers seeking natural products that can help reduce chemicals at home—the mattresses in Southerland's latest collection feature a copper infusion within the all-natural latex. https://wp.me/p65rSN-6CU

Telling an all-natural sleep story, Southerland has retooled its high-end latex mattress line with the addition of six new Heritage Copper Latex mattresses. These new models feature an organic cott…

As communities continue to grapple with how to reopen schools and parents share their living spaces with college-age stu...
07/29/2020
Gold Bond Sees Growing Demand For Futons

As communities continue to grapple with how to reopen schools and parents share their living spaces with college-age students during the pandemic, Gold Bond Mattress 1899 is seeing an rising demand for futons—its sales have increased 25% since April. https://wp.me/p65rSN-6DI

As communities continue to grapple with how to reopen schools and parents look to create shared living spaces with college-age students during the COVID-19 pandemic, independent mattress and futon …

Ideal for broadening a specialty sleep inventory to facilitate the creation of a rewarding sleep routine, The Pillow Bar...
07/29/2020
The Pillow Bar Rolls Out Three Luxurious New Products

Ideal for broadening a specialty sleep inventory to facilitate the creation of a rewarding sleep routine, The Pillow Bar’s newest introductions provide consumers and retailers alike with all the tools needed to create a personalized spa-like experience. https://wp.me/p65rSN-6CX

The Pillow Bar is rolling out new bed and bath luxuries, including a bath sheet towel, a candle and a sand sheet set. These sumptuous products make for terrific gifts and provide unique accessory o…

The new pillow collections from MLILY USA are available in three height profiles, each offering advanced cooling and bre...
07/29/2020
MLILY USA Meets Retail Demand With Expanded Pillow Program

The new pillow collections from MLILY USA are available in three height profiles, each offering advanced cooling and breathability. With these additions, the company has a full array of a dozen pillows to meet a variety of comfort and sleep preferences. https://wp.me/p65rSN-6C7

MLILY USA is expanding its pillow lineup with two collections designed to meet the growing demand for high-margin sleep products that deliver add-on sales.

“The three-piece customization design allows every individual with different body types to create their optimal sleep fo...
07/28/2020
Airweave Expands Personalization Capabilities With New Modular Mattress

“The three-piece customization design allows every individual with different body types to create their optimal sleep for the first time,” said Motokuni Takaoka, the Founder & CEO of airweave https://wp.me/p65rSN-6Cp

Airweave is delivering a more personalized sleep experience with an expanded mattress line and a new technological solution. The company has introduced the new airweave Mattress Advanced, a modular…

The new Arkotec signature collection of platform beds and nightstands from Boyd Sleep draws inspiration from the geometr...
07/28/2020
Boyd Sleep Introduces Stylish New Platform Beds And Premium Guest Beds

The new Arkotec signature collection of platform beds and nightstands from Boyd Sleep draws inspiration from the geometry of the natural world. The hallmarks of the collection were inspired by curving lines of the sun, forms of the wind and seaside hues. https://wp.me/p65rSN-6C0

Boyd Sleep responds to changing consumer sentiments with a stylish collection of platform beds and nightstands, and new branded inflatable guest beds.

The new collection from Spring Air International includes four roll-pack mattresses, three of which are all-foam constru...
07/28/2020
Spring Air’s Boxed-Bed Program Helps Retailers Reach Consumers Online

The new collection from Spring Air International includes four roll-pack mattresses, three of which are all-foam constructions and one hybrid option. The top model is a hybrid mattress that features memory foam, pocketed coils and a combination of gel-infused memory foam, bamboo, charcoal ventilated foam and other support foams. https://wp.me/p65rSN-6D8

As consumers continue to head online to shop during the COVID-19 pandemic, Spring Air International is helping retailers compete in this segment by offering a branded boxed-bed collection. The matt…

Believing that sleep should not be compromised just because you’re on the road, Brooklyn Bedding offers a wide variety o...
07/28/2020
Brooklyn Bedding Brings A New Level Of Quality To The Growing RV Mattress Category

Believing that sleep should not be compromised just because you’re on the road, Brooklyn Bedding offers a wide variety of different RV mattress options. Unlike at-home sleep solutions, these mattresses come in very unique sizes to accommodate the confines of the space. https://wp.me/p65rSN-6Cy

As the COVID-19 pandemic has shaken up all aspects of everyday life, consumer spending habits have evolved significantly as well— prompting unanticipated growth in certain product categories. With …

“Sleep e-tailing is no longer relegated to the online marketing companies; it has now become a critical part of selling ...
07/27/2020
Eclipse Supports Omni-Channel Retail With New Boxed Bed Collection

“Sleep e-tailing is no longer relegated to the online marketing companies; it has now become a critical part of selling for brick and mortar retailers. We’ve been pushing our retail partners to develop an omni-channel approach to selling...our new, comprehensive boxed bed program arms them with a full merchandising program to support their efforts."—Stuart Carlitz, president & CEO Eclipse International https://wp.me/p65rSN-6Da

Eclipse International is helping retailers create their own complete online sleep shop with a comprehensive new boxed bed program. Set to retail from $499 to $1,499 in queen, the 12-model lineup wi…

Our publisher, Chris Schriever, made a cameo on Nationwide Marketing Group's Independent Thinking Podcast to talk with t...
07/27/2020
Sleep Retailer’s Publisher Talks Modern Mattress Shopping On NMG’s Podcast

Our publisher, Chris Schriever, made a cameo on Nationwide Marketing Group's Independent Thinking Podcast to talk with the group's corporate comms manager, Rob Stott, about everything from COVID-19 adjustments in the sleep space and ecommerce sales to sleep tech. wp.me/p65rSN-6Dt

Our publisher, Chris Schriever (CS), recently made a cameo on Nationwide Marketing Group’s Independent Thinking Podcast to talk with the group’s corporate communications manager, Rob St…

“We are pleased to offer yet another great branding solution to the mattress industry...By utilizing Fiberlok's  extensi...
07/27/2020
Wright Global Graphics Brings Imprint Innovations To The Mattress Industry

“We are pleased to offer yet another great branding solution to the mattress industry...By utilizing Fiberlok's extensive experience in apparel, we will be able to offer our customers limitless color design options as well as unique dimensional branding products for mattress design.”—Don Wright, chair & chief strategy officer Wright Global Graphics https://wp.me/p65rSN-6CB

Through a new partnership with Fiberlok Technologies, Wright Global Graphics (WGG) is bringing patented, dimensional graphics to the mattress industry.

We know the coming months will continue to be uncharted territory for the bedding and mattress industry and broader reta...
07/27/2020
Publisher Column: Summer 2020

We know the coming months will continue to be uncharted territory for the bedding and mattress industry and broader retail category. But we also know that when faced with challenges, time and time again this industry steps up with smart solutions and a lot of heart. Read more from us on our summer issue in the summer Publisher's Column: https://wp.me/p65rSN-6Bl

In the months between our spring issue and now, we’ve seen the bedding industry really step up and adapt in the wake of the coronavirus pandemic. This includes waves of relief strategy, with donati…

Q: How has your company weathered pandemic challenges?A: "It was truly difficult and inspiring because the team came tog...
07/27/2020
Q&A: Weathering The Challenges Of The Pandemic

Q: How has your company weathered pandemic challenges?
A: "It was truly difficult and inspiring because the team came together + functioned better than ever. We decided to use that as a blueprint for agile teams..."—Melanie Huet, EVP CMO Serta Simmons Bedding | Read more: https://wp.me/p65rSN-6CC

How leaders from Serta Simmons, Pleasant, South Bay, Gold Bond, Reverie and King Koil are managing the challenges of the pandemic.

“We believe the best way to support our retail partners is to deliver actionable ideas and resources at a time that they...
07/27/2020
Therapedic Touts b-calm And Helping Hand Programs

“We believe the best way to support our retail partners is to deliver actionable ideas and resources at a time that they need it most,” said Therapedic International CEO Gerry Borreggine. https://wp.me/p65rSN-6CK

Following its introduction at the winter Las Vegas Market, Therapedic is promoting its b-calm collection again this summer. The company is complimenting this relaxing lineup with a new comprehensiv…

In order to safely do business, Tempur-Sealy built upon its robust consumer insights and global industry experience to d...
07/26/2020
Tempur Sealy Delivers Retail Support For Today’s Changing Market

In order to safely do business, Tempur-Sealy built upon its robust consumer insights and global industry experience to develop a series of safety protocols it calls its Clean Shop Promise. Now available to all of its third-party retailers as well, this holistic set of guidelines and non-branded assets aims to help retailers create a clean and comfortable in-store experience for their customers. https://wp.me/p65rSN-6BR

Tempur Sealy recently introduced its Clean Shop Promise to help retailers safely reopen their stores the new Retailer Affiliate Program.

Positioning itself as a lease-to-own financing solution, Uown requires no down payment or credit check, offers consumers...
07/26/2020

Positioning itself as a lease-to-own financing solution, Uown requires no down payment or credit check, offers consumers a choice in when and how they pay, and is free for merchants to offer. Learn more about UOWN in our summer Product Focus: https://wp.me/p65rSN-6Cm

More consumers are turning to online shopping as many retail stores remain shuttered across the country. Building on its...
07/26/2020
Summer 2020 Editors’ Picks

More consumers are turning to online shopping as many retail stores remain shuttered across the country. Building on its expertise in the ecommerce bedding category, Classic Brands has introduced a fully turnkey solution to help brick-and-mortar retailers meet this growing demand. Read more in our summer Editor's Picks: https://wp.me/p65rSN-6B5

Our top picks for the season, including new programs from Classic Brands, Precision Textiles, Magniflex, NMG, King Koil and Podium.

Each week, we find, curate and share the most relevant bedding and mattress news stories from across the web. Check out ...
07/26/2020

Each week, we find, curate and share the most relevant bedding and mattress news stories from across the web. Check out what we're reading this week. https://wp.me/p65rSN-6Dm

“By having great research, great product development, then validating that product development and driving lean deployme...
07/26/2020

“By having great research, great product development, then validating that product development and driving lean deployment or operational excellence around the enterprise, we can offer products that we know resonate with consumers at extraordinarily compelling values.” —Michael Thompson, CEO Corsicana Mattress Company https://wp.me/p65rSN-6Bp

"Our team has spent years perfecting our bedding and sleep accessories, and we are excited to bring our product innovati...
07/25/2020
Sleep Country And Malouf Are Teaming Up

"Our team has spent years perfecting our bedding and sleep accessories, and we are excited to bring our product innovations to Sleep Country Canada and Dormez-vous stores nationwide and online," said Mike Douglas, vice president of sales for Malouf https://wp.me/p65rSN-6BK

Sleep Country Canada Holdings Inc., a leading specialty mattress retailer in Canada, is partnering with bedding and furniture innovator Malouf. The partnership adds to the company’s extensive…

Inside The Summer Issue // + Cover | Value That Resonates: The New Face Of Corsicana Mattress Company + Product Focus | ...
07/25/2020

Inside The Summer Issue //
+ Cover | Value That Resonates: The New Face Of Corsicana Mattress Company
+ Product Focus | Financing Solutions To Encourage Shopping
+ Q&A | Weathering The Challenges Of The Pandemic
+ more!
Full edition: bit.ly/2Ectadf or bit.ly/3eKFw8U

Our publisher, Chris Schriever, made a cameo on Nationwide Marketing Group's Independent Thinking Podcast to talk with t...
07/25/2020
Sleep Retailer’s Publisher Talks Modern Mattress Shopping On NMG’s Podcast

Our publisher, Chris Schriever, made a cameo on Nationwide Marketing Group's Independent Thinking Podcast to talk with the group's corporate comms manager, Rob Stott, about everything from COVID-19 adjustments in the sleep space and ecommerce sales to sleep tech. https://wp.me/p65rSN-6Dt

Our publisher, Chris Schriever (CS), recently made a cameo on Nationwide Marketing Group’s Independent Thinking Podcast to talk with the group’s corporate communications manager, Rob St…

Delivering a more personalized sleep experience, airweave is  expanding its mattress line and offering a new technologic...
07/25/2020
Airweave Expands Personalization Capabilities With New Modular Mattress

Delivering a more personalized sleep experience, airweave is expanding its mattress line and offering a new technological solution. The company has introduced the new airweave Mattress Advanced, a modular mattress with multiple firmness configurations, alongside airweave MattressFit, a web-based body scanning technology. Learn more: https://wp.me/p65rSN-6Cp

Airweave is delivering a more personalized sleep experience with an expanded mattress line and a new technological solution. The company has introduced the new airweave Mattress Advanced, a modular…

The Pillow Bar is rolling out new bed and bath luxuries, including a bath sheet towel, a candle and a sand sheet set. Th...
07/24/2020
The Pillow Bar Rolls Out Three Luxurious New Products

The Pillow Bar is rolling out new bed and bath luxuries, including a bath sheet towel, a candle and a sand sheet set. These sumptuous accessories make for great gifts + provide unique options for retailers helping customers create opulent sleep routines. https://wp.me/p65rSN-6CX

The Pillow Bar is rolling out new bed and bath luxuries, including a bath sheet towel, a candle and a sand sheet set. These sumptuous products make for terrific gifts and provide unique accessory o…

Telling an all-natural sleep story, Southerland has retooled its high-end latex mattress line with the addition of six n...
07/24/2020
Southerland Sleep Adds Chemical-Free Designs To Its Heritage Collection

Telling an all-natural sleep story, Southerland has retooled its high-end latex mattress line with the addition of six new Heritage Copper Latex mattresses. These new models feature an organic cotton cover and multiple layers of all-natural Talalay Latex. https://wp.me/p65rSN-6CU

Telling an all-natural sleep story, Southerland has retooled its high-end latex mattress line with the addition of six new Heritage Copper Latex mattresses. These new models feature an organic cott…

Expanding its pillow lineup, MLILY USA is introducing two collections designed to meet the growing demand for high-margi...
07/24/2020
MLILY USA Meets Retail Demand With Expanded Pillow Program

Expanding its pillow lineup, MLILY USA is introducing two collections designed to meet the growing demand for high-margin sleep products that deliver add-on sales. Debuting at the summer Las Vegas Market, the new pillows are crafted with MLILY’s proprietary foams, offer exceptional breathability and are covered in an organic cotton fabric. https://wp.me/p65rSN-6C7

MLILY USA is expanding its pillow lineup with two collections designed to meet the growing demand for high-margin sleep products that deliver add-on sales.

As consumer priorities continue to shift in response to the pandemic, retailers are looking for new ways to connect with...
07/24/2020
Boyd Sleep Introduces Stylish New Platform Beds And Premium Guest Beds

As consumer priorities continue to shift in response to the pandemic, retailers are looking for new ways to connect with today’s shoppers. Boyd Sleep is offering two unique bedding solutions aimed at engaging with changing consumer sentiments: a stylish collection of platform beds and nightstands, and new branded inflatable guest beds. https://wp.me/p65rSN-6C0

Boyd Sleep responds to changing consumer sentiments with a stylish collection of platform beds and nightstands, and new branded inflatable guest beds.

With fears about plane travel and hotels still high, more people are looking for alternative vacation options, like road...
07/24/2020
Brooklyn Bedding Brings A New Level Of Quality To The Growing RV Mattress Category

With fears about plane travel and hotels still high, more people are looking for alternative vacation options, like road trips and camping. As a result, Brooklyn Bedding has seen a spike in demand for RV mattresses. RV mattresses offer a way to diversify a retail showroom mix and the company’s collection delivers valuable differentiation. https://wp.me/p65rSN-6Cy

As the COVID-19 pandemic has shaken up all aspects of everyday life, consumer spending habits have evolved significantly as well— prompting unanticipated growth in certain product categories. With …

Helping retailers create their own online sleep shops, Eclipse International is offering a comprehensive new boxed bed p...
07/24/2020
Eclipse Supports Omni-Channel Retail With New Boxed Bed Collection

Helping retailers create their own online sleep shops, Eclipse International is offering a comprehensive new boxed bed program. Set to retail from $499-$1,499 in queen, the 12-model lineup will be supported by drop-shipping services direct from the factory to consumers. https://wp.me/p65rSN-6Da

Eclipse International is helping retailers create their own complete online sleep shop with a comprehensive new boxed bed program. Set to retail from $499 to $1,499 in queen, the 12-model lineup wi…

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We provide bedding retailers with the knowledge and tools on what to buy! Separated in distinct editorial categories, Sleep Retailer covers the product market like no other bedding publication.

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