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“C&E is and will continue to be a ‘how-to’ journal, bringing you the best in strategies and tactics—what works and what doesn’t, where, why and under what circumstances”
-Stanley Foster Reed, Founder, 1980

09/17/2026

The political ad gap between the two parties isn’t just on TV anymore. It’s shifting to digital channels. And until now, nobody could actually see it happening.

Media intelligence firm Kinetiq Political Insights is launching a partnership with ad tech company VideoAmp that’s aimed at giving subscribers visibility into the digital side of political ad spending for the first time.

Link to full article below:

09/17/2026

The Super Early Bird ticket deadline for the 2026 Election Postscript Conference is TODAY, September 17th.

On December 8th in DC, Election Postscript will bring political professionals together to make sense of the 2026 midterms and what they reveal about the future of campaigning.

This is where we’ll dig into the strategy, tactics, and decisions that defined the cycle: how key voter demographics behaved in battleground races, what campaigns should carry forward, and what needs to be left behind before the next cycle begins. You’ll also have time in the room with the operatives, consultants, and industry leaders shaping what comes next.

Secure your ticket by 11:59 PM EST tonight for the lowest possible rate.

Registration link is in the comments below:

09/16/2026

Voter targeting models can be useful, but they shouldn’t automatically become the foundation of a down-ballot campaign’s strategy.

Our latest Industry Voices piece argues that campaigns should put more weight on hard voter-file signals like primary participation and turnout history, then use models as a supplement rather than a substitute for their own targeting strategy. It also raises questions about how AI-powered voter scoring should be tested before campaigns rely on it.

Link to full article below:

09/16/2026

Audiences can’t always tell when artificial intelligence is behind an ad. That doesn’t necessarily mean they’re as effective.

A new study from a pair of professors at Syracuse University and research firm Ipsos found that consumers were more likely to prefer human-made ads over AI-generated spots, even when they couldn’t tell whether AI was behind an ad or not. While only 25 percent of ad viewers were able to identify an AI-made ad with some confidence, 40 percent couldn’t tell either way.

Link to full article below:

09/16/2026

How can live voice and digital work together between now and Election Day?

Join us NEXT TUESDAY, September 22nd, at 1:00 PM EST for our upcoming webinar - Live Voice vs. Digital: Winning the Battle for Voter ID, Persuasion, and GOTV in '26.

Industry experts will discuss the challenges campaigns face with both channels, the strategies gaining traction this cycle, and how the two can work together for voter ID, persuasion, and GOTV.

Moderator: Shane D'Aprile, Co-Owner & Co-Publisher, Campaigns & Elections

Joining us for the discussion:
Shaun Thompson, President, Tele-Town Hall
Brian Stach, Senior VP of Sales, Tele-Town Hall
Chris Hayler, President, Stones' Phones

Partner: Tele Town Hall

Register through the link in the comments below:

09/15/2026

What is actually happening in the political job and labor market?

Join us NEXT THURSDAY, September 24th, at 1:00 PM EST for our upcoming webinar: Intelligence Briefing: The Business of Political Talent: Who’s Hiring, Who’s Moving & What’s Changing

We’ll explore the growth and evolution of the political consulting workforce alongside a real-time look at the hiring market. We’ll include what campaigns and firms want, where talent is scarce and what political professionals are seeking as the industry heads into its next cycle.

Joining us for the discussion:
Jordan Lieberman, CEO, Powers Interactive
Dustin Tropp, founder, Republican Jobs

Partners: Republican Jobs & Powers Interactive

Register through the link in the comments below:

09/14/2026

Voters are increasingly turning to artificial intelligence for information on candidates, issues and elections. The answers that those AI models are offering, however, aren’t always accurate.

A new study from the Institute for Strategic Dialogue put some of the most widely used chatbots to the test, assessing 2,400 election-related prompts and responses across six default consumer AI models. In some cases, those models returned inaccurate, incomplete or outdated answers to relatively straightforward questions.

Link to full article below:

09/14/2026

C&E recently spoke with Allen Porter of Enghouse Insights on why ad testing and message research remain underused in politics, and how better research can help campaigns evaluate creative, reduce bias and make smarter decisions.

Partner: Enghouse Insights

Link to full article below:

09/10/2026

With less than two months until Election Day, campaigns looking for an edge when it comes to digital creative are more likely to find it by playing around the edges.

That could mean testing different versions of the first five seconds of a digital ad or it could be the addition of a subtle animation to a static graphic. The takeaway for creatives, according to two digital strategists who headlined a conversation on digital creative on Wednesday as part of C&E’s Election Briefing series, is that small changes meant to optimize an ad can make a world of difference in such a cluttered online media environment.

Link to webinar replay below:

09/09/2026

Campaigns are no longer competing only to place messages in front of voters. They’re also competing to understand the conversations and AI-generated answers shaping what voters see and believe.

Our latest Industry Voices piece looks at why digital strategy increasingly requires real-time situational awareness, from tracking issue momentum and online narratives to monitoring how AI systems answer questions about candidates and races. The goal isn’t to replace polling, but to add another layer of insight into a rapidly changing information environment.

Link to full article below:

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