
09/03/2025
Celebrating Two Years at Longwood! Two years ago, Longwood University selected CENTERS to provide pre-opening advisory services and operational management of the Joan Perry Brock Center. In CENTERS, Longwood found a collaborative partner aligned with the university’s mission and capable of executing a bold operating plan through our entrepreneurial management approach. Working alongside Inc., who returned during the business-planning phase to update the market analysis, we helped position the JPB for long-term success.
Since opening in the summer of 2023, the JPB has redefined the athletic landscape at Longwood, becoming a centerpiece for alum connection, community pride, and fan engagement. Designed with the fan in mind, the 3,000-seat arena combines intimate sightlines, a bold Lancer aesthetic, and cutting-edge technology, including live broadcast capabilities that put Longwood on the national stage. Every detail—down to ticketing systems, data analytics, and alumni engagement events—was built to maximize interaction and loyalty.
More than an athletic venue, the JPB has become a regional hub. From concerts and youth tournaments to university ceremonies and sold-out games, the arena has elevated the student and community experience while also driving recruitment and economic impact across Central Virginia.
As we celebrate two years, we’re proud of what’s been built at Longwood and excited to continue shaping the JPB into a model for how fan engagement can transform campus life and community. Congratulations, team!