08/29/2025
Celebrity impostor scams
The AARP Fraud Watch Network receives dozens of reports of celebrity impostor scams every month. Some involve phony product endorsements, such as fake video of Kelly Clarkson or Shark Tank judges promoting weight-loss gummies. But what most concerns Nofziger are scams where people believe they’ve entered a romance or friendship with a celebrity.
“These are the ones we see the most,” she says. The scammer hits the victim when they are emotionally vulnerable, she explains — when they might be feeling unworthy, lonely, or bored, or grieving the loss of a loved one. The supposed celebrity needs money, whether launching a new charity or putting down money on the house where you both will live.
How to stay safe: No legitimate celebrity will ever ask for money or personal information online. Most celebrities don’t manage their own social media accounts, so if you truly believe that you’re communicating with a star, go to the celebrity’s website and contact their management team to confirm, says Nofziger.
Before buying a product based on a celebrity recommendation, conduct an online search of the person and product, with words like “scam” or “fake,” the FTC suggests. When you see a celebrity promoting a product or making a political statement on a t-shirt, hat, flag — any surface with text — be suspicious. Those surfaces can be a canvas for false messages; it's become easy to alter photos (here's how to tell if a photo is fake).
The FTC is trying to fight these bogus endorsements. In August 2024, the agency announced a new rule that prohibits “fake or false consumer reviews, consumer testimonials, and celebrity testimonials” and allows it “to seek civil penalties against knowing violators.”