12/30/2024
This campaign is dedicated to advertising Korbel Brut Rosé Champagne as a special edition for Mother’s Day. For the packaging and label design, I chose warm tones of pink and yellow to symbolize the nurturing and loving qualities of motherhood. The design incorporates elements like a champagne glass intertwined with tree roots, adorned with flowers, leaves, and strawberries, representing the nurturing nature and deep roots of a mother’s care for her family. This campaign is promoted across various platforms, including social media, magazines, zines, billboards, posters, and bus station advertisements.