Inkubator

12/13/2022

Here is some of our earliest work for Vice Magazine, in 2001-2002 era. The masthead credits Darth Vader as the Editor.

1. An infamous cover for “The 80s Issue”, where we printed a silver foil in the shape of a mirror and then embossed a line of white powder along the bottom. The back cover also contained an ad with the same effect, with the advertiser’s logo fashioned out of the same white powder.

2. An article by Dave One (of Chromeo) about the geography of hip hop, with The East Coast, The Midwest, The West Coast and The Dirty South artists shown on the map. The map artwork took some time to put together, but it was a fun illustration to do. This issue also had poorly drawn sharks superimposed on every page.

3. An article by Juan Mclean about new ways to do drugs, and dangers of doing so.

4. A fashion shoot based on the idea of a brochure for a fictional “Institute of Primary Studies”, featuring Beans of Anti-pop Consortium as a Math Science student.

5. An article by David Cross about why New York Sucks compared to LA, and an article about getting inexcusably drunk with The Strokes (in 2001).

6. A gatefold cover inspired by the Sticky Fingers album by The Rolling Stones, which opens to reveal a pair of tighty whities.

11/23/2022

When you design a monthly magazine for 18 years (swipe through)

11/18/2022

Attention to detail is everything.

10/19/2022

has been effortlessly covering cannabis lifestyle, since way, way, before there was a pot shop on every block. Just looking at these double-page spreads of trichome-laden leaves was enough to give us a buzz. For extra-large photos of these beauties visit the Heads Magazine section on Inkubator’s website (link in bio).

10/18/2022

Some of our favourite layouts from the first issue of ❤️ we love the mix of classic and current rock ‘n’ roll. Raymond Pettibon on the cover, Kool Keith’s cocktail recipe, analysis of mosh pit dynamics, Amyl & the Sniffers’ nap schedule, Warthog’s skulleted mascot’s birthday party, The Who’s shenanigans and the investigative piece about the murder of a communist bookstore owner, referenced in a Sonic Youth song.

10/14/2022

All things start small. now has an Instagram account. Follow for new work and gems from our 20+ year archives. Thanks to the first few followers who found us just like that.

01/12/2015

Thanks Ad Age!

Perceived by many (including marketers at top agencies and brands) as the arbiter of cool, Vice in 2014 proved it's so much more than a magazine.

01/08/2015

We send our condolences and lend our support to Charlie Hebdo. Being no strangers to journalistic controversy and censorship, we stand shoulder to shoulder with our French colleagues. The results of this cowardly attack prove yet again that you can’t muzzle free speech—Stéphane Charbonnier’s voice is now amplified a thousandfold, and it's growing louder than ever.

11/12/2014

Here's a behind-the-scenes look at the Vice Magazine redesign. Come to the light!

The redesigned Vice Magazine is an informative, dynamic package of news, entertainment and retina-searing imagery, blurring the line between the linearity of print and the randomness of the web. Vi...

05/21/2014

Apology is an expertly curated journal of things and thoughts that you never knew existed.

Apology is unapologetic in its mission to introduce you to the most eccentric people, show you the most intriguing art and tell you the most interesting stories you’ll never forget. Jesse Pearson, ...

04/02/2014

Next Issue, "the Netflix of magazines", has a (still unrealized) potential to become a viable alternative to the Wild West of Apple's Newsstand.

With a bit of thought and elbow grease, Next Issue can become a real contender in the digital newsstand game. By offering only the best, it manages to cut through the noise of Apple's Newsstand, bu...

03/10/2014

Toronto Life launches an interactive iPad magazine and gets it right. This is big city snobbery at its best.

After wallowing in digital replicas, Toronto Life puts on its big boy pants and gets the iPad edition right. You can hate Toronto Life’s unabashed elitism but you’ll love its journalistic excellenc...

02/13/2014

2013 AAM numbers are in and it's good news for digital magazines. Canadian digital magazine sales tripled in 2013. There is still lots of room to grow, as digital sales are currently sitting at just 1.6% of total circulation.

Alliance for Audited Media Canadian Snapshot

02/11/2014

The future of magazines is (almost) here.

Letter to Jane delivers a fresh and innovative magazine filled with beautiful pictures and stories you will want to read. However, you will have to work for it because these fabulous stories come w...

01/31/2014

Look under the hood and witness the creation of this month's ArtReview magazine cover.

If you ever wondered how magazine covers are made, here’s your chance to find out. In the new issue of ArtReview on iPad we used tablet science to bring this unique cover to life and show the actua...

01/20/2014

The newest issue of Vice Magazine for the iPad is out now and this is one of the things we made for it.

We had a lot of fun adapting this article to the iPad. It’s the first instalment of a new Vice Magazine column by none other than Sean Tejaratchi of Crap Hound fame. Sean created a fake ad for an a...