National Positions

09/21/2021

Council Post: 15 Best Practices To Ensure A Successful Partner Marketing Initiative

It is SO easy to forget that when you are working with a marketing agency - it is a partnership. And partnerships take work and finesse to build and secure over time. Forbes Agency Council

#Partnerships #DigitalMarketing #agencylife #Cleints #teamworkmakesadreamwork

By sharing costs and leveraging insights into the needs, desires and pain points that are relevant to each other’s audience, your outreach to connect with new prospects becomes both more economical and effective.

09/20/2021

Council Post: 11 Key Areas To Examine When Revamping A Marketing Funnel

Not every marketing funnel is created equal - but all of them can be improved. We are back on Forbes with "11 Key Areas To Examine When Revamping A Marketing Funnel." Getting Monday off to a perfect start! Forbes Agency Council

#DigitalMarketing #Monday #marketingfunnels #Strategy #Forbes

While your marketing funnel may not need a total overhaul, evaluating the effectiveness of the elements you use to draw prospects through each level of it can help you identify areas that need improvement.

09/15/2021

Council Post: 5 Reasons Your Website Isn’t Driving Leads

The intersection of marketing and sales happens at conversion. There are a million ways to improve website conversion rates - but we narrowed it down to the top 5. Check out all the conversion goodness on Forbes right now!

#SEO #webdesigntips #digitalamarketing #Forbes #CEO #conversionrateoptimization

To uncover what custom strategy will work for your site, in particular, you need to find out why your current site isn’t driving leads.

09/14/2021

Thriving in a Hyper-Competitive 2021 Holiday Season - National Positions

Ready to "Thrive in a Hyper-Competitive 2021 Holiday Season?!" Our webinar kicks off in a few hours - this is your last chance to sign up. Oh, and did we mention that every attendee will be entered to win a ticker to AdWorld's virtual event this October? You have been warned :) #event #webinar #2021holidays #DigitalMarketing #Tuesday #ActNow
https://nationalpositions.com/thriving-in-a-hyper-competitive-2021-holiday-season/

It's time to prepare for the holiday season! Not only do we have the trends you need to know - but also - a sneak peak of our webinar on Sep 14th 2021!

09/13/2021

Welcome! You are invited to join a webinar: National Positions Webinar: Thriving in a Hyper Competitive 2021 Holiday Season. After registering, you will receive a confirmation email about joining the webinar.

Save your spot for our webinar going live tomorrow at 9AM PST! We are helping you get ready to dominate the 2021 Holiday season. It is going to be hyper-competitive this year so don't miss this opportunity to hear from our panel of experts!
#Webinar #DigitalMarketing #Teamwork #Monday #registernow
https://us02web.zoom.us/webinar/register/5116300000378/WN_RclJjxQoRVaXWhxIef2y6g

With the 2021 holiday season fast approaching - the team at National Positions is ready to set you up for success! Join our panel of experts on September 14th at 9:00 am PST | 12:00 pm EST - as we break down all the opportunities you should be preparing for across Google Ads, Amazon Marketing, Socia...

09/10/2021

Council Post: 17 Unique Ways For Brands To Leverage TikTok This Holiday Season

It could be a trending set of dance moves, a smash cut edit to a classic movie quote, or a musical duet - call it what you will, but you will find it on TikTok. And for the holiday season, there are a million reasons to jump on the TikTok train.

#digitalmarketingagency #tiktokmarketing #Forbes #CEO #Experts #Strategy

While many brands have begun to consider ways to make the most of their presence on the video-sharing platform, it’s still such a novel marketing channel, they may not be fully aware of TikTok’s wide-ranging capabilities, much less its most popular trends.

09/09/2021

Council Post: 11 Ways VR And AR Stand To Impact Advertising, Marketing And PR

Think AR and VR are just for "those other brands?" Well, it might be time to switch up your thinking - because when it comes to the marketing and ad landscapes, they are opening the door to a new world of opportunity.
#Forbes #AR #VR #Tech #Thursday #DigitalMarketing
https://www.forbes.com/sites/forbesagencycouncil/2021/08/31/11-ways-vr-and-ar-stand-to-impact-advertising-marketing-and-pr/?sh=526e4e2e5201

Agencies and in-house marketers and advertisers are experimenting with VR and AR in unique ways that promise to change the landscape of advertising, marketing and PR over time.

09/08/2021

Thriving in a Hyper-Competitive 2021 Holiday Season - National Positions

We are one week away from our 2021 Holiday Digital Marketing Webinar! Don't miss this opportunity to not only hear from the best in the business - but also- be entered to win your ticket to Ad World! here is a preview!
https://nationalpositions.com/thriving-in-a-hyper-competitive-2021-holiday-season/
#Webinar #DigitalMarketing #September #holidays2021 #wednesdaywisdom

It's time to prepare for the holiday season! Not only do we have the trends you need to know - but also - a sneak peak of our webinar on Sep 14th 2021!

09/03/2021

Thriving in a Hyper-Competitive 2021 Holiday Season - National Positions

What are we thinking about? The 2021 Holiday season, and so should you. Planning start right now and we have the data to show you where you should focus this year.
#Ecommerce #DigitalMarketing #businessgrowth #2021holidays #Webinar #Friday

It's time to prepare for the holiday season! Not only do we have the trends you need to know - but also - a sneak peak of our webinar on Sep 14th 2021!

09/02/2021

Council Post: 11 Ways VR And AR Stand To Impact Advertising, Marketing And PR

We're back on Forbes! Which of these "11 Ways VR And AR Stand To Impact Advertising, Marketing And PR" is brought to you by our fearless CEO - Find out now! Forbes
#augmentedreality #Virtualreality #DigitalMarketing #CEO #Forbes #thursday

Agencies and in-house marketers and advertisers are experimenting with VR and AR in unique ways that promise to change the landscape of advertising, marketing and PR over time.

09/01/2021

National Positions Is Now a Klaviyo Partner! - National Positions

With eCommerce being the name of the game for the 2021 holiday season, we have partnered with Klaviyo to help unlock a whole new world of potential for our clients!
#digitalmarketing #WednesdayWisdom #Blog #marketingautomation #ecommerce

Ecommrece sales and profitability are breaking records and the trend is not stopping. And Klaviyo is the latest arrow in our marketing automation quiver.

08/31/2021

Council Post: 10 Of The Most Common SEO Errors (And How To Rectify Them)

Sometimes the little things make all the difference - guess this goes for both life and SEO. Mistakes are all too common in SEO - so take a moment and make sure that you are not making any of these all0too0common SEO faux pas.
#tuesday #Forbes #DigitalMarketing #SEO #Mistakes #howto

Whether your strategy is focused on “owning” certain terms and phrases or on drawing traffic to your site, being aware of the most frequently made SEO mistakes can give your business a leg up on the competition.

08/30/2021

Council Post: 10 Unexpected Storytelling Lessons From Agency Leaders

Marketing is all about telling a story that inspires customers to dig a bit deeper, connect with your brand, and ultimately choose your business above all others. AND - there is more than one way to make it happen.
#Storytelling #digitalmarketing #Forbes #Monday #CEO #experts

These agency leaders work in the fast-paced world of marketing and advertising, making a living out of telling stories that provoke thoughtful action. Check out their unusual perspectives on what makes a great story.

08/27/2021

Hey to all of our friendly Facebook family faces! Today we are announcing our latest webinar to help your business "Thrive in a Hyper-Competitive 2021 Holiday Season." Get a jump on the season with our panel of experts. Registration is free, limited, and every attendee will be entered to win a Ticket to Adworld (Oct 2021) - USS THE LINK TO REGISTER TODAY!
https://us02web.zoom.us/webinar/register/5116300000378/WN_RclJjxQoRVaXWhxIef2y6g

Hey to all of our friendly Facebook family faces! Today we are announcing our latest webinar to help your business "Thrive in a Hyper-Competitive 2021 Holiday Season." Get a jump on the season with our panel of experts. Registration is free, limited, and every attendee will be entered to win a Ticket to Adworld (Oct 2021) - USS THE LINK TO REGISTER TODAY!
https://us02web.zoom.us/webinar/register/5116300000378/WN_RclJjxQoRVaXWhxIef2y6g

08/26/2021

Council Post: How Marketers Can Leverage Partnerships In The World Of Paid Fan Content

There is a whole world of paid fan content beyond what is in the news - in fact, here are a few experts to break down the possibilities on Forbes.
#DigitalMarketing #socialmedia #thursday #Forbes #Contentcreation

With the creator economy exploding and social media fans becoming more aware of its lucrative potential, quality user-generated content may not be free for brands to use much longer.

08/25/2021

How much do we love our clients? This much! When our client goes to a tradeshow and invites a team member to go check it out and show support...National Positions gets in the car and heads to Vegas! #SuperZoo #SuperZoo2021 #clientappreciation #DigitalMarketing #wednesday #teamworkmakesthedreamwork

08/24/2021

Join The Team - National Positions

FYI - We Are Growing! If you are considering growing your skills and career - check out these opportunities!

https://nationalpositions.com/join-the-team/

Come join the National Positions digital growth team! We're always looking for new talent and we'd love to hear from you today!

08/24/2021

Holiday Shopping Insights with Facebook's Interactive Report

We already gearing up for the holiday season?! Yes. If you have not (at least) begun planning, here is a tool Facebook just released that might provide some insights that can help guide the way. It's free, just check it out :)
#socialmedia #digitalmarketing #holidays2021 #strategy #TuesdayThoughts #Facebook

Explore holiday shopping season data, insights and trends that are most relevant to your business with Facebook IQ's Interactive Reports.

08/23/2021

If you are trying to get a grip on what "going omnichannel" means - we have a case study that you need to check out. More leads, higher ROAS, and greater profitability - this one covered all the bases :)
#CaseStudy #ROAS #GoogleAds #MondayMotivation #digitalmarketing #Profits
https://nationalpositions.com/case-studies/universal-iron-doors/

If you are trying to get a grip on what "going omnichannel" means - we have a case study that you need to check out. More leads, higher ROAS, and greater profitability - this one covered all the bases :)
#CaseStudy #ROAS #GoogleAds #MondayMotivation #digitalmarketing #Profits
https://nationalpositions.com/case-studies/universal-iron-doors/

08/20/2021

Council Post: 15 Summertime Tips To Help Marketers Prepare For Fall Campaigns

Forbes + Facebook = Friday!

We are wrapping up the week by gracing the digital pages of Forbes to bring you "15 Summertime Tips To Help Marketers Prepare For Fall Campaigns." That's right gang, Fall (and winter), is coming.
#SocialMedia #Friday #Forbes #Summer #Weekend #strategy

Staying ahead of the curve as the summer winds down will help win customers and beat the competition, but the ways in which different marketers prepare for a busy autumn can vary. Knowing where to place their focus is key.

08/19/2021

Council Post: 14 Key Customer Engagement Tools Startups Need In Their Martech Stack

It's time to engage!!! With your audience that is ;) Check out these 14 Key Customer Engagement Tools in our latest addition to Forbes - from our CEO and a fantastic team of experts.
#Forbes #customerengagement #Thursday #Teamwork #digitalmarketing

Curating the most useful martech stack for your startup is essential. With so many options available, though, knowing where to start can feel overwhelming if you’re not familiar with all of the different possibilities.

08/18/2021

Council Post: 12 Good Reasons To Leverage More Traditional Advertising Outlets

Looking for 12 Good Reasons To Leverage More Traditional Advertising Outlets? Well, ask you you shall receive, in our latest National Positions addition on Forbes! #Wednesday #DigitalMarketing #TraditionalAds #Forbes #CEO

Although it is true that digital campaigns often allow companies to measure the effectiveness of their efforts more precisely, “old-fashioned” methods of advertising can still generate great results for a brand under the right circumstances.

08/17/2021

5 Landing Page Tests You Need To Be Running - National Positions

If you are running ad campaigns - you need a landing page - and if you have a landing page, we have 5 tests you need to make sure you are running to keep conversions in check.
#GoogleAds #landingpage #DigitalMarketing #Tuesday #blog

When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to...

08/16/2021

Council Post: 14 Ways To Involve Social Media Managers In The Overarching Business Strategy

To give your business the best shot to make an impact on social media (organic or otherwise) you need to keep your social media managers involved and informed - here are 14 ways to do it.
#socialmedia #digitalmarketing #forbes #Monday #socialmediamanager

No matter how talented a social media manager or team may be, company leaders need to keep them up to date on strategic goals and incorporate their insights, or their work won’t be as impactful.

08/13/2021

Council Post: Marketing To Gen Z? Here Are 5 Things You Need To Know

If your brand is focused on Gen-Z, we have a little something for you. It's Friday the 13th, which means (somehow) that we are back in Forbes with 5 Things You Need To Know when marketing to Gen-Z.
#DigitalMarketing #SocialMedia #videomarketing #fridaythe13th #Forbes #GenZ

There are a few Gen Z trends you should be aware of — so you can focus your digital marketing efforts to reach a generation that already commands billions in consumer spending.

08/12/2021

Ad World 2021 is coming and our own Director of Paid Social Pheonix Ha has been added to the roster of worldwide presenters! We couldn't be more proud, and excited, to see how she is going to shake things up this year! #womeninmarketing #SocialMedia #ThursdayThoughts #AdWorld2021
https://adworldconference.com/speakers#/

Ad World 2021 is coming and our own Director of Paid Social Pheonix Ha has been added to the roster of worldwide presenters! We couldn't be more proud, and excited, to see how she is going to shake things up this year! #womeninmarketing #SocialMedia #ThursdayThoughts #AdWorld2021
https://adworldconference.com/speakers#/

08/11/2021

Council Post: 15 Expert Tips For Creating Effective Explainer Videos In 2021

Waking up on Wednesday to see that we are back on Forbes!😍
Check out these "15 Expert Tips For Creating Effective Explainer Videos In 2021"

The goal of an explainer is to explore a problem your product or service solves, then show viewers why they need it and why they should choose your brand over your competitors.

08/10/2021

Website Conversion Optimization - Here Is Where You Begin - National Positions

Conversion Rate Optimization CRO is the open secret that we all hear about but very few know how to address. But guess what, we are not about keeping "secrets."
#CRO #digitalmarketing #agencylife #tuesday #blog

Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building...