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National Positions

National Positions 17 YEARS AND COUNTING

From local brick-and-mortars to enterprising entities online, our proven approach fuels more web traffic, increases brand exposure, and converts more site visitors into new customers.

We maximize your digital marketing impact! National Positions, The Digital Growth Agency, is a 360-degree digital marketing firm located in Southern California. We proudly work with a broad range of B2B and B2C companies from all over the world. Our number one objective for every client is the same—measureable growth—achieved through a data-driven, customized, strategic marketing plan designed to

We maximize your digital marketing impact! National Positions, The Digital Growth Agency, is a 360-degree digital marketing firm located in Southern California. We proudly work with a broad range of B2B and B2C companies from all over the world. Our number one objective for every client is the same—measureable growth—achieved through a data-driven, customized, strategic marketing plan designed to

Operating as usual

Happy Earth Day, Friends! Swipe to check out some breathtaking photographs taken by our multi-talented in-house writer, ...
04/22/2022

Happy Earth Day, Friends!

Swipe to check out some breathtaking photographs taken by our multi-talented in-house writer, Ali!

“The Earth is what we all have in common.” —Wendell Berry
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#EarthDay #EarthDay2022 #Nature #NaturePhotography

It's Friday, and it is time to close out the week in #Forbes with one of our favorite subjects - #conversionoptimization...
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Council Post: 16 Go-To Agency Tactics For Increasing Site Engagement And Conversions

It's Friday, and it is time to close out the week in #Forbes with one of our favorite subjects - #conversionoptimization! Because, as you know - site traffic doesn't matter if #customers are not #engaging and #converting. Forbes #CRO

If you can first draw prospects' interest with some element on your website, it will be easier to keep them there long enough to decide that your product or service will suit their needs.

Don't miss our CEO discussing Optimizing Digital #AdCampaigns Across Channels in 14 Ways To Leverage #ArtificialIntellig...
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Council Post: 14 Ways To Leverage Artificial Intelligence To Improve An Agency’s Workflow

Don't miss our CEO discussing Optimizing Digital #AdCampaigns Across Channels in 14 Ways To Leverage #ArtificialIntelligence To Improve An Agency’s Workflow on #Forbes
#Thursdaythoughts #Digitalmarketing

From automating processes to serving as a conduit for better customer care and communication, agencies are embracing AI capabilities they hope will streamline operations and improve results for clients.

Everyone purchases online - but that doesn't mean that every generation acts the same. From #BabyBoomers to #GenZ, we ar...
04/20/2022
How Your Target Generation Acts in the Ecommerce World!

Everyone purchases online - but that doesn't mean that every generation acts the same. From #BabyBoomers to #GenZ, we are breaking down what the numbers really say about #ecommerce opportunities and activity with your target generation(s).
#digitalmarketing #GenX #millennials
https://nationalpositions.com/how-your-target-generation-acts-in-the-ecommerce-world/

From Baby Boomers to Gen Z - every generation has embraced ecommerce purchasing. And every generation holds untold opportunities!

We are back in the running for the 2022 Communicators Awards! Crossing our fingers that this will be our 10th win in fou...
04/19/2022

We are back in the running for the 2022 Communicators Awards! Crossing our fingers that this will be our 10th win in four years - we will be sure to keep you updated!
#Awardwinning #Digitalmarketing #Ecommerce #Casestudy #Marketingeffectiveness #Monday

As events come roaring back in 2022 - what marketing events are you looking forward to. Having hit both AdWorld and Affi...
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Council Post: 12 Must-Attend Trade Conferences For Agency Professionals

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Attending an industry convention or trade conference can be a huge turning point in an agency professional’s career, introducing them to new connections, opportunities and ways of working.

We learn somthing from every campaign. Every now and then, we are thrown a curveball that we didn't see coming. Often, t...
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Council Post: Nine Unique Client Campaigns (And Lessons Their Agencies Learned)

We learn somthing from every campaign. Every now and then, we are thrown a curveball that we didn't see coming. Often, those are our favorites - they keep us on our toes and keep the challenge fresh.
#Forbes #DigitalMarketing #Ecommerce #Marketingcampaign #Challenge #Friday

Refining the unique concepts their clients come up with can help agency leaders build deep expertise, creative agility and an extensive knowledge base over time.

Need to know Amazon fact number 10 - Lifetime customer value. If you want over 30 other stats, trends, and tips, you can...
04/14/2022

Need to know Amazon fact number 10 - Lifetime customer value. If you want over 30 other stats, trends, and tips, you can grab all the info right now...for free.
#Thursday #Amazonmarketing #Ecommerce #DigitalMarketing #ebook #tipsandtricks
https://nationalpositions.com/wp-content/uploads/2022/02/Amazon-Marketing-for-2022-National-Positions.pdf

We are back in the running for some new Communicator Awards - the third year in a row! Cross your fingers for us as we a...
04/13/2022
National Positions Case Study | Safariland

We are back in the running for some new Communicator Awards - the third year in a row! Cross your fingers for us as we await our possible 10th win. This year - Marketing Effectiveness ie RESULTS!
#Marketingimpact #DigitlaMarketing #CaseStudy #2022Award #Wednesday

Safariland's lifesaving personal protective gear is reaching new levels of success on Amazon - and we have the results to prove it!

12 Potential Causes To Consider When Website Traffic Starts To Tank - Chances are it's not what you think!#GoogleAnalyti...
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Council Post: 12 Potential Causes To Consider When Website Traffic Starts To Tank

12 Potential Causes To Consider When Website Traffic Starts To Tank - Chances are it's not what you think!
#GoogleAnalytics #SEO #DigitalMarketing #OrganicSearch #Forbes #Tuesday

Often, a sudden lack of visitors is a warning sign of an impending decline in sales, as less website traffic typically means fewer customers.

WE ARE ABCK ON FORBES!!! The perfect way to kick off the week. Check out our thoughts on social commerce in 2022.#Ecomme...
04/11/2022
Council Post: 15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts

WE ARE ABCK ON FORBES!!! The perfect way to kick off the week. Check out our thoughts on social commerce in 2022.
#Ecommerce #SocialCommerce #SocialMedia #Monday #Forbes

Social media sites have evolved into integral marketing channels and marketplaces where brands can sell their products and services directly to consumers.

Google Analytics 4 is coming - and soon, you won't have a choice. In just over a year, your data could be in a world of ...
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Google Analytics 4 is coming - and soon, you won't have a choice. In just over a year, your data could be in a world of hurt. It's time to prepare for what is coming.
#GA4 #GoogleAnalitics #MarketingData #SEO #PlanAhead

Google Analytics 4 is coming and if you don't open your eyes now you could be in for a world of hurt. Here is what you need to know today!

04/07/2022

Get the morning started with some rapid-fire tips and tricks for better Amazon product listings! Ready. Set. Go!!!
#AmazonMarketing #Ecommerce #DigitalMarketing #AmazonTips #Thursday

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After many requests (thank you, you know who you are), we have compiled all of our favorite "Questions you should ask yo...
04/05/2022

After many requests (thank you, you know who you are), we have compiled all of our favorite "Questions you should ask your marketing agency" into a handy ebook! Grab your copy today and see which questions your agency can check off the list!
#Digitalmarketing #Strategy #Marketing2022 #ebook #FreeDownload #Tuesday

https://nationalpositions.com/wp-content/uploads/2022/03/10-Questions-You-Need-to-Be-Asking-Your-Marketing-Agency-in-2022.pdf

Don't miss our latest in Forbes this glorious Monday morning!!! "How To Get Ahead Of Account-Based Marketing’s Impact On...
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#Digitalmarketing #ABM #Ecommercemarketing #Teamwork #Mondaymotivation

The increase in account-based marketing is influencing not only the work agencies do for clients, but also their own marketing efforts and internal operations.

Every campaign offers a unique mindset and strategy. Check out one of the most unique we have come across and what we le...
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Council Post: Nine Unique Client Campaigns (And Lessons Their Agencies Learned)

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#Marketingstrategy #Digitalmarketing #Friday #Forbes #CEO #ecommerce

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#DigitalMarketing #MarketingAgency #Questions #MarketingStrategy #MondayMotivation

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Amazon (from a marketing standpoint) provides an interesting range of possibilities and profit potential.

Getting on Amazon is one thing - staying on Amazon is another. We have an entire article breaking down how Amazon Operat...
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#ecommerce #amazon #tuesday #amazonmarketing #AgencyLife

Is there a tip we missed? Let us know!

Your ability to sell on Amazon all comes down to your Amazon Operational Excellence - check out all you need to know to keep sales flowing!

As luck would have it - yesterday we began our "questions you need to be asking your agency list," and today we find out...
03/18/2022
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As luck would have it - yesterday we began our "questions you need to be asking your agency list," and today we find out we are on Forbes with "14 Things Agency Pros Want New Clients To Know." Guess great minds think alike ;)
#Forbes #digitalmarketing #marketingstrategy #marketingagency #Friday Forbes

To ensure the best results, clients need to understand some important things about the nature of the client-agency relationship.

We have our "Top Ten Questions You Need To Be Asking You Marketing Agency" list coming soon, and while we put the final ...
03/17/2022

We have our "Top Ten Questions You Need To Be Asking You Marketing Agency" list coming soon, and while we put the final touches on this project we are going to be dropping some previews the rest of the week!

The first question you need to be asking? What are my top 3-5 problems when it comes to my marketing?
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Whether you are years into a relationship with your agency or are starting out fresh you should always be able to ask this question and get a straight answer.

Sure, you may get different problems for different campaign types like SEO, PPC, or paid social media advertising - but your agency must know the problems they are trying to solve.

Beyond this - these pinpointed problems should align with the problems that you need solved as a business owner. For example, getting an answer like, “well, you need more brand awareness, more ad clicks, and more conversions is not an acceptable answer - because it can apply to anything.

You are looking for answers along these lines, we will use an ecommerce SEO campaign as an example:

Problem #1 Low Site Engagement:
“We are not seeing the engagement we should be seeing on your website. While we have been successful in driving traffic, the time customers are spending on your site is minimal and we are not seeing your traffic flowing to your product pages at the rates we want. So you are getting traffic but we need to work on your content to drive visitors further down the funnel and convert them into sales.”

Problem #2 Conversions/Sales:
“Related to problem one, the traffic we are seeing going to your product pages is not converting like your competitors. They are spending time on these pages which is great but they “add to carts,” are relatively low. So we need to pinpoint if this is a UX issue or perhaps a device-specific issue (moble or desktop) that is contributing to lower conversions.”

Problem #3 Shopping Cart Drop-Off:
“Further down the funnel we noticed that 75% of your customers abandon their shopping cart when they reach the “Shipping Stage.” This could be due to the limited shipping options you provide or not being transparent about shipping fees earlier in the process - so we are considering applying a “free shipping for orders over $50” on your homepage and product pages.”

The point is you are looking for two things from your agency; granularity into actual problems (not symptoms) and steps they are taking to attack the issue. If their problems don't seem to align with your goals don't be afraid to ask for clarity.

More coming soon in part 2! Stay tuned!!!

Address

31280 Oak Crest Drive, Ste 1
Westlake Village, CA
91361

General information

How good is your SEO: http://www.myseograder.com/ Learn more about National Positions at http://www.nationalpositions.com Read our Internet Marketing blog at http://www.nationalpositions.com/blog/ Watch our Internet Marketing videos at http://www.youtube.com/user/NationalPositions?feature=mhum Our Founder and CEO Bernard May is also a noted Forbes Agency Council Contributor, see his profile here: https://www.forbes.com/sites/forbesagencycouncil/people/bernardmay/#32c1a8e03241

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

(877) 866-6699

Products

We create and execute campaigns across multiple media channels including:

Search Engine Optimization (SEO)
Local Search Optimization
Google Ads (Pay Per Click & Display)
Google Shopping
YouTube Marketing
Social Media Marketing (Paid & Management)
Video Optimization (VSEO)
Influencer Marketing
Conversion Optimization
Reputation Management

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National Positions, The Digital Growth Agency, is a 360-degree digital marketing firm located in Southern California. We proudly work with a broad range of B2B and B2C companies from all over the world. Our number one objective for every client is the same—measurable growth—achieved through a data-driven, customized, strategic marketing plan designed to meet brand-specific goals. We strive to build traffic, produce leads and grow sales for our customers. From content creation to search engine optimization to campaign management, our expert marketers work together to get brands seen, heard, and ranked above the competition.

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Old Man Winter is wreaking havoc on the East Coast and on retail patterns. Take a look at how cold weather influences purchasing. #marketing #advertising #coldsnap #cold