18 YEARS AND COUNTING! Results First Digital Marketing. Strategy. Data. Profits. Success. We strive to build traffic, produce leads and grow sales for our customers.
National Positions, The Digital Growth Agency, is a 360-degree digital marketing firm located in Southern California. We proudly work with a broad range of B2B and B2C companies from all over the world. Our number one objective for every client is the same—measureable growth—achieved through a data-driven, customized, strategic marketing plan designed to meet brand-specific goals. From content cre
ation to search engine optimization to campaign management, our expert marketers work together to get brands seen, heard, and ranked above the competition.
Operating as usual
We are back in Forbes, breaking down what will change the industry in 2023. Let us know which of these 15 tips is your fave and don't miss number 12!
To ensure agencies will be agile enough to pivot and evolve as needed, proactively identifying the trends that promise to have a major effect on the industry this year is key.
We said some big things were coming, and now it's time to DELIVER! Our fashion marketing update for 2023 is complete and ready for you. Get your free copy today!
https://nationalpositions.com/wp-content/uploads/2023/01/National-Positions-Fashion-2023.pdf
Some big things are coming in 2023! In the eCommerce world, few industries are more competitive than fashion and apparel. We can't wait to show you what we have been cooking up - stay tuned!
We are calling it right now, first-party data is going to be the only way forward. If you don't jump on using first-party data ASAP, things will get a lot harder over the next 18 months.
First-party data need to be on your radar for 2023. The data is more valuable, transparent, and effective in squeezing out every drop of ROI!
The Superbowl is about a month away! Even if you dont have millions to drop on an ad during the big game - there are ways you squeeze some ROI on your promotional campaigns - here are 14, including one from your National Positions team! Forbes
Brands advertising during the Super Bowl in 2023 face challenges to maximizing the ROI of what is likely to be the largest ad spend in any brand’s yearly budget.
If Amazon is on your 2023 to-do list, we have something you need. Our 2023 Amazon ebook is ready for you to download. Take it, share it, use it, thank us later. Happy Tuesday Facebook!
https://nationalpositions.com/wp-content/uploads/2022/12/Top-Secret-Amazon-Marketing-For-2023-National-Positions-2.pdf
With everyone talking about AI content - its time to look at some other ways that AI can make an impact in 2023. It is not ALL about content creation!
https://nationalpositions.com/wp-content/uploads/2022/12/Marketing-Trends-Tips-and-Secrets-for-2023_2-1.pdf
Where is the opportunity in 2023? Everywhere! But you need to start now to find the sweet spot. Stop negotiating with your efforts and get started. Here are 16 ideas for where to get going!
Forbes
As a new year begins, marketers are predicting which trends will matter the most and placing their bets (and budgets) on those they believe will show the most return on investment.
AI is coming! But it is nothing to fear. Instead, you must look at how you can leverage it intelligently. Here are 16 ways to do it, including one from our own CEO.
From conversational marketing to AI-based product suggestions, the potential applications of AI in agency work are virtually limitless.
What is going to drive success in 2023? CREATIVITY!
Test new ideas, accept the failures, and keep moving forward. But without embracing creativity you simply can't grow. Ready. Set. Create!
Creativity means different things across the spectrum of marketing channels and expertise.
2023 is right around the corner! So the question on everyone's mind is - what is doing to drive marketing strategies in 2023? We have a few ideas...
Want more? Our ebook for 2023 is ready and waiting for you!
https://nationalpositions.com/wp-content/uploads/2022/12/Marketing-Trends-Tips-and-Secrets-for-2023_2-1.pdf
Creativity is going to drive marketing success in 2023. Sure there is AI, ChatGPT, and a slew of other innovations - but without the creativity to harness the power of these new technologies, their usefulness will fall flat.
Creativity means different things across the spectrum of marketing channels and expertise.
Moving into 2023, you are going to have some questions to deal with. Should you use ChatGPT, hire new team members, and what is the difference between TikTok and Youtube Shorts? Well, let's tackle that last one first.
Should you use TikiTok or YouTube Shorts in 2023? we have 5 differences you need to consider as you move into the new year! Read More.
We are back from the holiday break - and wouldn't you know it our 2023 eBook is ready for you! Happy pre-new Year everyone!!!
https://nationalpositions.com/wp-content/uploads/2022/12/Marketing-Trends-Tips-and-Secrets-for-2023_2-1.pdf
Automation is a constant in marketing. Design, ad copy, testing - automation touches everything. But should you fear it or embrace it? We 100% have our thoughts...
Think SEO is going to be dead for 2023?
Oh, how wrong you are.
SEO is entering a new phase - let's talk about it, or at least look at what you can do to prepare...
Does SEO Still Matter in 2023?! You Bet It Does. Google Serves Up Endless Scrolling Results and User Eperiance...Well...Check Out These 10 Tips for SEO In 2023.
Your customer experience, remarketing, LTV, Video? There are so many ways to make an impact in 2023.
Where are you focusing?
Our ebook will drop soon, but we want to know where YOU see the most significant opportunities for your brand in 2023.
Digital Marketing is bigger and better than ever in 2023. More strategies, better targeting, and more opportunities that you can shake a new iPhone at.
Creativity will be key to your marketing success in 2023 and beyond. There is a lot of worry about AI "taking our jobs," but the fact is, without creativity, your brand is dead in the water...
Creativity means different things across the spectrum of marketing channels and expertise.
Welcome back! Why are we so jolly right now?
Because we just published 7 ways to use omnichannel marketing in 2023. You're welcome ;)
Omnichannel marketing is going to drive every successful marketing strategy in 2023. You need to be everwhere your customers are - lets get started! Read More.
Want to know why personalizing your marketing can be so difficult?
Here is our marketing director breaking down what the data is saying about customers wanting personalized content but are anxious about giving any data away...
Good Thursday Facebook!
Guess who is back on this morning?!
What happens when a CEO comes under public scrutiny and pressure mounts on company leadership to address a reputational crisis or scandal introduced by the chief executive?
With a recession, data limitations, and black box automation, we are keeping our eye on a lot of things for 2023.
But it's not all doom and gloom.
Adapting to the hard times makes us all stronger for the good times. Don't stress. Just stay informed. We got your back!
2023 is right around the corner and industry is due for a shakeup! A recession, data, privacy, data transparency issues - you need to know whats coming.
What's going to impact your marketing in 2023? A recession? Is marketing becoming a black box? Your marketing data? Or all of the above? We are about to answer all of these questions...
Another preview of our 2023 eBook!
We debated if we should mention it - but marketing during a recession should be on the table for discussion.
Better to be prepared and know how to pivot than pretend marketing during a recessionary time is a non-issue.
We took the #1 spot on Forbes! 2023 will be a huge year for launching new products - so we join 15 marketing experts to pinpoint innovative ways to garner the attention you need.
Properly timed outreach is a big key to getting people excited, but without unique creatives and a compelling message, a marketing strategy will only go so far in generating interest in a new product or service.
2023 is coming, and so is our annual ebook! It is starting to take shape and we can wait to share these 45+ tips, tricks, and trends with you - stay tuned!!!
Marketing teams need to keep somthing in mind - without your clients - your work is worth nothing. This fact was definitely top of mind when we sent our thoughts to Forbes this time...
Effective ABM creates a virtuous cycle where sales teams nurture reliable sources of recurring revenue while creating content they can use to attract new customers, customers are rewarded for their loyalty and all parties benefit from ongoing, data-driven and highly personalized outreach.
BFCM was amazing this year - our clients are blowing it out of the water, and we couldn't be more proud of our team!
But 2023 is on the horizon.
Let's uncover a few areas, channels, and strategies you need to keep an eye on for the incoming year.
#2023
We are looking ahead to 2023! Marketing never sleeps and the market is changing - here are some opportunities you cannot overlook in 2023. Read More!
Thanksgiving eve, and we are back on Forbes! Check out what put our CEO in the number three spot! Come on - even we marketers have our favorite campaigns...
A marketing campaign that gets shoppers excited about a brand’s seasonal offerings can make all the difference in boosting its bottom line.
Instagram reels, stories, TikTok's, you have been grinding on all of them - but have you tried YouTube Shorts yet? If you have yet to jump on this - now is the time.
YouTube Shorts are going to dominate attention in 2023. Get the rundown on the what, why, and how for YouTube Shorts - it is simpler than you think. Read More!
There are so many types of "creativity." Design, strategic, and messaging creativity, to name a few. Know that when you use a blanket term for something you don't like as "not creative enough," Have the patience (and humility) to provide context.
It all comes down to how you tell your story and how people are ready to consume it...
Forbes
When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to relevant questions they may still have can be the key to closing the sale.
OH YEAH!!!
Check us out on Forbes today! Especially if you are worried about your mobile website performance - this one has your name on it.
Forbes
If you want to see a healthy return on investment, it’s important for pop-up ads to not only comply with search engines’ mobile-friendly rules but also effectively convert users.
We ruffled a few feathers with this one - but we are just keeping it 100%.
https://www.forbes.com/sites/forbesagencycouncil/2022/11/07/traffic-clicks-and-impressions-are-dead-why-conversion-is-the-marketing-worlds-holy-grail/?sh=198061c39794
Council Post: 15 Tips To Showcase A Brand’s Value Proposition With Case Studies
When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to relevant questions they may still have can be the key to closing the sale.
Are you already thinking about 2023?! Good - us too. With the economy looking a bit shakey and the rumors swirling about 3rd party ad data going the way of the Dodo - we dropped a new article you need to know about.
https://nationalpositions.com/3rd-party-data-is-dying/
Differentiating your brand is HARD. But you can fast-track some success by investing in amazing case studies! Check out these powerful ways to get the job done.
Forbes
https://www.forbes.com/sites/forbesagencycouncil/2022/11/10/15-tips-to-showcase-a-brands-value-proposition-with-case-studies/?sh=c5e83076ae0e
If you are not looking at your conversion metrics - you might be missing the point of your marketing.
We all love traffic, clicks, and engagement - but conversion is the holy grail behind tracking your marketing effectiveness.
But you shouldn't just take what Google or Facebook is telling you. Your eCommerce platform (like Shopify)is going to paint a much better picture as to what is really moving the needle.
Now you just need to figure out WHY the needle is moving...
Forbes
Read this, then, read it again!
#2023
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We wanted to take a break from all the articles and updates and just remind you about something. Be sure to give yourself some grace, patients, and gratitude for all you have done - and all you will do. #fridayvibes #teamwork #ittakesavillage #inspiresomeonetoday #takeabreak
Podcast Part 2 of Biggest Facebook Ad Mistakes of 2022 - is live! National Positions Marketing Director - Matt Thomas Erickson and Social Media Director - Phoenix Ha break down account structures, red flags, what we look for in a healthy ad account and much more! #socialmedia #facebookads #socialmediamarketing #Ecommerce #podcast
Let's close out the week strong! Check out part 2 of Amazon Basics You Should Never Overlook! What subject do you want to see our team tackle next? Let us know in the comments! #podcast #friday #Amazon #digitalmarketing #Ecommerce #amazonfba
Get the morning started with some rapid-fire tips and tricks for better Amazon product listings! Ready. Set. Go!!! #AmazonMarketing #Ecommerce #DigitalMarketing #AmazonTips #Thursday
Wondering what might be affecting your Facebook Ads performance - checkout this snippet from our own Pheonix Ha's presentation from Ad World 2021! #socialmediamarketing #DigitalMarketing #holidayseason #applevsandroid #AppleIOS #tuesdaymotivation
Wondering what might be affecting your Facebook Ads performance - checkout this snippet from our own Pheonix Ha's presentation from Adworld 2021! #socialmediamarketing #DigitalMarketing #holidayseason #applevsandroid #AppleIOS #tuesdaymotivation
We are excited to announce that National Positions has won two new Communicator Awards! This makes three years in a row and we couldn't be more proud of our team! Here is to a great 2021!
It's time to stop treating social profiles as "nice to have." After all, the first interaction a customer has with your business might be on social! So, your profile pages need to be on point. Let's start with Instagram. #SocialMedia #Instagram #DigitalMarketing #MarketingTips #Friday
It's time to stop treating social profiles as "nice to have." After all, the first interaction a customer has with your business might be on social! So, your profile pages need to be on point. Let's start with Instagram. #SocialMedia #Instagram #DigitalMarketing #MarketingTips #Friday
If you have yet to dip your business’s toes into TikTok waters…it might be time to get started. The platform is rapidly gaining traction, and the attention TikTok commands is no joke…have a look! #Data #SocialMedia #TikTok #Opportunity #Thursday
National Positions, The Digital Growth Agency, is a 360-degree digital marketing firm located in Southern California. We proudly work with a broad range of B2B and B2C companies from all over the world. Our number one objective for every client is the same—measurable growth—achieved through a data-driven, customized, strategic marketing plan designed to meet brand-specific goals. We strive to build traffic, produce leads and grow sales for our customers. From content creation to search engine optimization to campaign management, our expert marketers work together to get brands seen, heard, and ranked above the competition.
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