National Positions

04/22/2022

Happy Earth Day, Friends!

Swipe to check out some breathtaking photographs taken by our multi-talented in-house writer, Ali!

“The Earth is what we all have in common.” —Wendell Berry
.
.
.
.
.
#EarthDay #EarthDay2022 #Nature #NaturePhotography

04/22/2022

Council Post: 16 Go-To Agency Tactics For Increasing Site Engagement And Conversions

It's Friday, and it is time to close out the week in #Forbes with one of our favorite subjects - #conversionoptimization! Because, as you know - site traffic doesn't matter if #customers are not #engaging and #converting. Forbes #CRO

If you can first draw prospects' interest with some element on your website, it will be easier to keep them there long enough to decide that your product or service will suit their needs.

04/21/2022

Council Post: 14 Ways To Leverage Artificial Intelligence To Improve An Agency’s Workflow

Don't miss our CEO discussing Optimizing Digital #AdCampaigns Across Channels in 14 Ways To Leverage #ArtificialIntelligence To Improve An Agency’s Workflow on #Forbes
#Thursdaythoughts #Digitalmarketing

From automating processes to serving as a conduit for better customer care and communication, agencies are embracing AI capabilities they hope will streamline operations and improve results for clients.

04/20/2022

How Your Target Generation Acts in the Ecommerce World!

Everyone purchases online - but that doesn't mean that every generation acts the same. From #BabyBoomers to #GenZ, we are breaking down what the numbers really say about #ecommerce opportunities and activity with your target generation(s).
#digitalmarketing #GenX #millennials
https://nationalpositions.com/how-your-target-generation-acts-in-the-ecommerce-world/

From Baby Boomers to Gen Z - every generation has embraced ecommerce purchasing. And every generation holds untold opportunities!

04/19/2022

We are back in the running for the 2022 Communicators Awards! Crossing our fingers that this will be our 10th win in four years - we will be sure to keep you updated!
#Awardwinning #Digitalmarketing #Ecommerce #Casestudy #Marketingeffectiveness #Monday

04/18/2022

Council Post: 12 Must-Attend Trade Conferences For Agency Professionals

As events come roaring back in 2022 - what marketing events are you looking forward to. Having hit both AdWorld and Affiliate World over the past several months - we definitely had some thoughts...
#Forbes #Adworld #Affilateworld #Events #DigitalMarketing #Monday

Attending an industry convention or trade conference can be a huge turning point in an agency professional’s career, introducing them to new connections, opportunities and ways of working.

04/15/2022

Council Post: Nine Unique Client Campaigns (And Lessons Their Agencies Learned)

We learn somthing from every campaign. Every now and then, we are thrown a curveball that we didn't see coming. Often, those are our favorites - they keep us on our toes and keep the challenge fresh.
#Forbes #DigitalMarketing #Ecommerce #Marketingcampaign #Challenge #Friday

Refining the unique concepts their clients come up with can help agency leaders build deep expertise, creative agility and an extensive knowledge base over time.

04/14/2022

Need to know Amazon fact number 10 - Lifetime customer value. If you want over 30 other stats, trends, and tips, you can grab all the info right now...for free.
#Thursday #Amazonmarketing #Ecommerce #DigitalMarketing #ebook #tipsandtricks
https://nationalpositions.com/wp-content/uploads/2022/02/Amazon-Marketing-for-2022-National-Positions.pdf

04/13/2022

National Positions Case Study | Safariland

We are back in the running for some new Communicator Awards - the third year in a row! Cross your fingers for us as we await our possible 10th win. This year - Marketing Effectiveness ie RESULTS!
#Marketingimpact #DigitlaMarketing #CaseStudy #2022Award #Wednesday

Safariland's lifesaving personal protective gear is reaching new levels of success on Amazon - and we have the results to prove it!

04/12/2022

Council Post: 12 Potential Causes To Consider When Website Traffic Starts To Tank

12 Potential Causes To Consider When Website Traffic Starts To Tank - Chances are it's not what you think!
#GoogleAnalytics #SEO #DigitalMarketing #OrganicSearch #Forbes #Tuesday

Often, a sudden lack of visitors is a warning sign of an impending decline in sales, as less website traffic typically means fewer customers.

04/11/2022

Council Post: 15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts

WE ARE ABCK ON FORBES!!! The perfect way to kick off the week. Check out our thoughts on social commerce in 2022.
#Ecommerce #SocialCommerce #SocialMedia #Monday #Forbes

Social media sites have evolved into integral marketing channels and marketplaces where brands can sell their products and services directly to consumers.

04/08/2022

Google Analytics 4 Is Coming - What You Need To Know | Blog

Google Analytics 4 is coming - and soon, you won't have a choice. In just over a year, your data could be in a world of hurt. It's time to prepare for what is coming.
#GA4 #GoogleAnalitics #MarketingData #SEO #PlanAhead

Google Analytics 4 is coming and if you don't open your eyes now you could be in for a world of hurt. Here is what you need to know today!

04/07/2022

Get the morning started with some rapid-fire tips and tricks for better Amazon product listings! Ready. Set. Go!!!
#AmazonMarketing #Ecommerce #DigitalMarketing #AmazonTips #Thursday

04/06/2022

5 Ecommerce Strategies You Should Consider in 2022 | Blog

Tired of hearing about ecommerce yet? Too bad :) We have 5 of the most common opportunities that the majority of ecommerce brands are still overlooking - and why they matter...
#Ecommerce #DigitalMarketing #Ecommercestrategy #oppertunity #Top5

The world of full of (ecommerce) opportunities! Today we break down 5 of the most overlooked strategies you should consider for 2022!

04/05/2022

After many requests (thank you, you know who you are), we have compiled all of our favorite "Questions you should ask your marketing agency" into a handy ebook! Grab your copy today and see which questions your agency can check off the list!
#Digitalmarketing #Strategy #Marketing2022 #ebook #FreeDownload #Tuesday

https://nationalpositions.com/wp-content/uploads/2022/03/10-Questions-You-Need-to-Be-Asking-Your-Marketing-Agency-in-2022.pdf

04/04/2022

Council Post: How To Get Ahead Of Account-Based Marketing’s Impact On Agencies

Don't miss our latest in Forbes this glorious Monday morning!!! "How To Get Ahead Of Account-Based Marketing’s Impact On Agencies"
#Digitalmarketing #ABM #Ecommercemarketing #Teamwork #Mondaymotivation

The increase in account-based marketing is influencing not only the work agencies do for clients, but also their own marketing efforts and internal operations.

04/01/2022

Council Post: Nine Unique Client Campaigns (And Lessons Their Agencies Learned)

Every campaign offers a unique mindset and strategy. Check out one of the most unique we have come across and what we learned in the process along with eight other industry experts...
#Marketingstrategy #Digitalmarketing #Friday #Forbes #CEO #ecommerce

Refining the unique concepts their clients come up with can help agency leaders build deep expertise, creative agility and an extensive knowledge base over time.

03/29/2022

Council Post: 13 Industries That Would Benefit From AR Shopping Experiences

What's next in the world of marketing, advertising, and brand experience? Don't miss what a team of industry experts has to say when it comes to AR and VR possibilities.
#AR #VR #DigitalMarketing #Metaverse #Ecommerce #Tuesday

Whether it's real estate staging or trying a new hair color, AR is expanding through many industries to help customers visualize a product before they make a purchase.

03/28/2022

10 Questions You Need to Be Asking Your Agency in 2022 | Part 2

Part 2 of "10 Questions You Need To Be Asking Your Marketing Agency" is Live! This truly is a deep dive into (basically) how you should go about interviewing an agency before you sign on the dotted line.
#DigitalMarketing #MarketingAgency #Questions #MarketingStrategy #MondayMotivation

The concluding chapter of our look at 10 questions you need to be asking your marketing team, or potentially, your next marketing agency!

03/24/2022

10 Questions You Need to Be Asking in 2022 - (Part 1)

Finding a new marketing partner is frankly, exhausting. But we are dropping 10 questions you need to be asking your marketing team, agency, or potential agency. Check out part 1 of 2 right now! #marketingstrategy #ecommerce #MarketingROI #DigitalStrategy

When you are on the hunt for a new marketing partner - there are questions you need to be asking before you can find the perfect match!

03/23/2022

Council Post: Taking Your Marketing Game To Amazon? 3 Things You Need To Know

It is a fabulous Wednesday to be back on Forbes! Our latest and greatest about the world of Amazon is ready and waiting for you. Check out" Taking Your Marketing Game To Amazon? 3 Things You Need To Know"
#amazon #amazonmarketing #ecommerce #Forbes #digitalmarketing #strategy

Amazon (from a marketing standpoint) provides an interesting range of possibilities and profit potential.

03/22/2022

Amazon Operational Excellence: Why Account Health Is So Important!

Getting on Amazon is one thing - staying on Amazon is another. We have an entire article breaking down how Amazon Operational Excellence works - and how to make it work for you!
#ecommerce #amazon #tuesday #amazonmarketing #AgencyLife

Is there a tip we missed? Let us know!

Your ability to sell on Amazon all comes down to your Amazon Operational Excellence - check out all you need to know to keep sales flowing!

03/21/2022

National Positions Case Study | TerraFlame

Every now and then we need to celebrate some wins! This time around we are diving into how powerful Amazon and Social Commerce care really be!
#ecommerce #digitalmarketing #CaseStudy #Amazon #mondaymotivation
https://nationalpositions.com/case-studies/terra-flame/

With a product line like nothing else on the market - our experts are helping the team at TerraFlame reach new levels of eCommerce success!

03/18/2022

Council Post: 14 Things Agency Pros Want New Clients To Know

As luck would have it - yesterday we began our "questions you need to be asking your agency list," and today we find out we are on Forbes with "14 Things Agency Pros Want New Clients To Know." Guess great minds think alike ;)
#Forbes #digitalmarketing #marketingstrategy #marketingagency #Friday Forbes

To ensure the best results, clients need to understand some important things about the nature of the client-agency relationship.

03/17/2022

We have our "Top Ten Questions You Need To Be Asking You Marketing Agency" list coming soon, and while we put the final touches on this project we are going to be dropping some previews the rest of the week!

The first question you need to be asking? What are my top 3-5 problems when it comes to my marketing?
......
Whether you are years into a relationship with your agency or are starting out fresh you should always be able to ask this question and get a straight answer.

Sure, you may get different problems for different campaign types like SEO, PPC, or paid social media advertising - but your agency must know the problems they are trying to solve.

Beyond this - these pinpointed problems should align with the problems that you need solved as a business owner. For example, getting an answer like, “well, you need more brand awareness, more ad clicks, and more conversions is not an acceptable answer - because it can apply to anything.

You are looking for answers along these lines, we will use an ecommerce SEO campaign as an example:

Problem #1 Low Site Engagement:
“We are not seeing the engagement we should be seeing on your website. While we have been successful in driving traffic, the time customers are spending on your site is minimal and we are not seeing your traffic flowing to your product pages at the rates we want. So you are getting traffic but we need to work on your content to drive visitors further down the funnel and convert them into sales.”

Problem #2 Conversions/Sales:
“Related to problem one, the traffic we are seeing going to your product pages is not converting like your competitors. They are spending time on these pages which is great but they “add to carts,” are relatively low. So we need to pinpoint if this is a UX issue or perhaps a device-specific issue (moble or desktop) that is contributing to lower conversions.”

Problem #3 Shopping Cart Drop-Off:
“Further down the funnel we noticed that 75% of your customers abandon their shopping cart when they reach the “Shipping Stage.” This could be due to the limited shipping options you provide or not being transparent about shipping fees earlier in the process - so we are considering applying a “free shipping for orders over $50” on your homepage and product pages.”

The point is you are looking for two things from your agency; granularity into actual problems (not symptoms) and steps they are taking to attack the issue. If their problems don't seem to align with your goals don't be afraid to ask for clarity.

More coming soon in part 2! Stay tuned!!!