The Randy Lane Company

The Randy Lane Company We coach media personalities, business professionals, entrepreneurs, sports personalities and music artists.
The Randy Lane Company has been developing great radio shows and branding air personalities since it was formed in 1996. Clients include Clear Channel Communications, CBS Corporation, Entercom Communications, Citadel Communications, Univision, Astral Media, Sandusky Radio, Emmis Communications, Lincoln Financial Media, Bonneville International Corporation, Beasely Broadcast Group, EMF Broadcasting, Chum Radio Network, Lotus Communications, Buckley Radio, Cumulus Broadcasting, Hall Radio, Dick Broadcasting, etc. We coach morning shows in all music formats including Spanish Language, as well as News/Talk and Sports/Talk Radio in North America and Europe, etc.
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Has radio benefited from the rise of smart speakers during the pandemic? In this week's blog, Amplifi Media CEO, Steve G...
05/14/2020
Everyone’s Home but With No Radios

Has radio benefited from the rise of smart speakers during the pandemic? In this week's blog, Amplifi Media CEO, Steve Goldstein reveals the data.

Everyone’s home, but can smart speakers save the day for radio’s loss of drive time listeners? Amplifi Media CEO Steve Goldstein, gives us a clear perspective on the media winners and losers during the pandemic.– Randy Lane If there is any humor to be found during Covid-19, it is the oft-used ...

In this week’s blog, two top shows reveal their secrets to broadcasting during the pandemic.
05/06/2020
Secrets of Two Top Shows During COVID

In this week’s blog, two top shows reveal their secrets to broadcasting during the pandemic.

Randy Lane with Bert Weiss and Kevin Rolston I value my decades-long friendship and creative partnerships with Bert Weiss of The Bert Show and Kevin Rolston of The KVJ Show (Kevin, Virginia & Jason). During this time of unprecedented change, true innovators like Bert and Kevin step up to the task. T...

In this week's blog, we delve into the two top trending content topics for radio shows.
04/28/2020
Rx for Listeners: Comfort and Comedy

In this week's blog, we delve into the two top trending content topics for radio shows.

As we continue to adjust to “sheltering in place” and wearing masks, the two top trending news topics are the controversy over reopening states and passing stimulus packages. However, the two top trending coping mechanisms are Comfort and Comedy. Comfort foods like mac and cheese and meatloaf ar...

In this week’s blog, we outline the pros and cons of time-shifting your show during the quarantine.
04/21/2020
Should You Time Shift Your Show?

In this week’s blog, we outline the pros and cons of time-shifting your show during the quarantine.

We’ve been getting questions like these from clients all week: “Should we start the morning show at 6 rather than 5:30?”“Is it better to go on at 7 rather than 6?”“What about staying on from 6-11?” The disappearance of the morning commute during quarantine has time-shifted and location...

In this week’s blog, we zero-in on relating to the COVID-19 emotional touches.
04/14/2020
Covid-19 Emotional Touchstones

In this week’s blog, we zero-in on relating to the COVID-19 emotional touches.

Being authentic and relating to your audience has never been more important than today. That means being highly aware of what you, your cohosts and listeners are feeling and going through emotionally. At the heart of this pandemic is loss. The death of a loved one is not the only thing causing grief...

In this week’s blog, find out why listeners want local content.
04/07/2020
Your Listeners Want Local

In this week’s blog, find out why listeners want local content.

Many of us are feeling disconnected, lonely, fearful, nervous and even panic stricken during this quarantine. Radio’s secret sauce, its relevance and distinction among all media, is companionship and connection. Local content is a major component of that emotional connection. What’s Not Connecti...

In this week’s blog, the antidote for losing in-car listening.
03/31/2020
Your Drive-Time Listeners Are Staying Home

In this week’s blog, the antidote for losing in-car listening.

During this frustrating period of quarantine, people can’t physically engage with friends and family. Loyal listeners build authentic relationships with their favorite personalities, and rely on that companionship and entertainment during their morning and afternoon commutes. Now that we have temp...

“I got out of the dreaded jury duty because the court canceled all jury summons for the month of March!” 😎Who has found ...
03/30/2020

“I got out of the dreaded jury duty because the court canceled all jury summons for the month of March!” 😎

Who has found a silver lining while navigating this awful pandemic?

Since March Madness was canceled, 93.3 WMMR Philadelphia's Preston and Steve did an on-air play-by-play with two listene...
03/26/2020
WATCH LIVE: Preston & Steve's March Sadness

Since March Madness was canceled, 93.3 WMMR Philadelphia's Preston and Steve did an on-air play-by-play with two listeners facing off in a “March Sadness” game of “horse” on Facetime.

The Preston & Steve Show is committed to social distancing and self-quarantine… but we’re also here to help you stay sane! That includes filling that void left by the cancellation of the NCAA Tournament in a very Preston & Steve way. Introducing March Sadness: A city wide game of HORSE / PIG / F...

What a great time to reevaluate your news strategy! 📰 Don’t transform your fun morning show into CNN, but consider incre...
03/25/2020

What a great time to reevaluate your news strategy! 📰 Don’t transform your fun morning show into CNN, but consider increasing your news updates. There are trends indicating that audiences are seeking out news on the coronavirus:

👉 News radio is big and will get bigger.

👉 Local TV news viewership is way up.

👉 TV ratings for network news are up.

👉 Traffic to government health websites like the CDC are up 425% and news sites are having their biggest weeks of the year.

👉 89% of Americans say they are following coronavirus news “very or fairly closely,” according to the Pew Research Center.

This week’s blog highlights the upside of these down times.
03/24/2020
The Upside in These Down Times

This week’s blog highlights the upside of these down times.

I already miss watching the Lakers and the Dodgers. I miss casually walking into a store to get what I need. It’s odd not to be able to go to a doctor for routine appointments. My wife, JoAnn, is teaching her students from home over Zoom. I’m doing video workshops in lieu of in-person visits. [....

My coworker just proudly exclaimed to everyone in the office, “I pooped on the potty!” 💩Breakfast Club asked their telec...
03/24/2020

My coworker just proudly exclaimed to everyone in the office, “I pooped on the potty!” 💩

Breakfast Club asked their telecommuting listeners to describe what their kids are doing, while calling them coworkers. 😜

Spread the good news. #randyism
03/23/2020

Spread the good news. #randyism

03/21/2020

The Upside of These Down Times

Some call it “the post-truth era,” and others blame “the media” (that’s you) for spreading hoaxes. Be absolutely sure of...
03/21/2020

Some call it “the post-truth era,” and others blame “the media” (that’s you) for spreading hoaxes. Be absolutely sure of your facts by checking a couple of different sources. Here are the ones who do their best to report factually:

✅ Coronavirus information updates at Consumer Reports
✅ USA Today
✅ Associated Press
✅ Reuters
✅ The Washington Post
✅ NPR
✅ BBC
✅ NBC, ABC, and CBS
✅ Right-leaning: The National Review
✅ Left-leaning: The Nation and The New York Times

What got canceled? Throw a pity party 😭 for listeners and allow them to vent about what big plans were spoiled by the co...
03/20/2020

What got canceled? Throw a pity party 😭 for listeners and allow them to vent about what big plans were spoiled by the coronavirus.

03/20/2020

Where is your happy place in tough times?

Here are our top tips for broadcasting through the pandemic:✔️ Triple-check facts✔️ Avoid interviewing wackos✔️ Tell sto...
03/19/2020

Here are our top tips for broadcasting through the pandemic:
✔️ Triple-check facts
✔️ Avoid interviewing wackos
✔️ Tell stories
✔️ Own the smart speaker
✔️ Updates every half hour
✔️ Be a local cheerleader
✔️ Good News features
✔️ Interactive games
✔️ Share your point of view
✔️ Be specific rather than broad

Our #1 pandemic suggestion for on air talent: 𝙗𝙚 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙖𝙣𝙮𝙩𝙝𝙞𝙣𝙜.

Does “commercial free” work in 2020? 🤔We advise minimizing any feature that listeners today get from an app. Terrestrial...
03/18/2020
New Data Illuminates Impact Of Going Commercial Free.

Does “commercial free” work in 2020? 🤔

We advise minimizing any feature that listeners today get from an app. Terrestrial stations that build a bond between the audience and the station through entertaining on-air content and memorable personalities will survive the continued growth of streaming.

Commercial-free music sweeps have long been a tactic used by programmers to improve time spent listening and ratings performance. In an unusual twist, three, sometimes four radio stations in the

In this week’s blog, Jeff McHugh outlines the Ten Commandments of Coronavirus Coverage.
03/17/2020
Ten Commandments of Coronavirus Coverage

In this week’s blog, Jeff McHugh outlines the Ten Commandments of Coronavirus Coverage.

Live radio is often at its best in times of crisis. Since 1996, The Randy Lane Company has coached broadcasters through mass shootings, 9/11, hurricanes, fires, and recession. Coronavirus may have more far-reaching and long-lasting repercussions for everyone. Radio managers, podcasters and on-air ta...

Content is the strongest way to differentiate your station, so be sure that people hear it. #randyism
03/17/2020

Content is the strongest way to differentiate your station, so be sure that people hear it. #randyism

Wash your hands! 🧼 When health experts advised singing “Happy Birthday” twice to know how to scrub, The 2 Guys Named Chr...
03/16/2020
How To Make Washing Your Hands More Fun.

Wash your hands! 🧼 When health experts advised singing “Happy Birthday” twice to know how to scrub, The 2 Guys Named Chris Show brought in clips of alternate song hooks that take 20 seconds each:

🎶 Toto (or Weezer)- Africa
🎶 Lizzo - Truth Hurts
🎶 Dolly Parton - Jolene
🎶 Fleetwood Mac - Landslide
🎶 Prince - Raspberry Beret

How To Make Washing Your Hands More Fun.

In this week’s blog, Jeff McHugh recommends the best content to run in the spot after commercials. https://randylane.com...
03/10/2020
What to Do in the Spot After Spotsets

In this week’s blog, Jeff McHugh recommends the best content to run in the spot after commercials. https://randylane.com/blog/2020/03/10/what-to-do-in-the-spot-after-spotsets/

If you listen to drive time radio across the US and Canada, you notice that most entertainment segments air before commercials and only a produced station ID or jingle runs after commercials. That makes sense when you consider that more listeners are tuned-in before commercials than after. Conte...

Get your audience hooked with two opposing viewpoints. #randyism
03/09/2020

Get your audience hooked with two opposing viewpoints. #randyism

TRENDS TO WATCH:⭐ 𝗔𝗠/𝗙𝗠 𝗿𝗮𝗱𝗶𝗼 𝗶𝘀 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗻 𝘀𝗺𝗮𝗿𝘁 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀.Brand your show, station and podcast with clear smart speaker...
03/06/2020

TRENDS TO WATCH:

⭐ 𝗔𝗠/𝗙𝗠 𝗿𝗮𝗱𝗶𝗼 𝗶𝘀 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗻 𝘀𝗺𝗮𝗿𝘁 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀.
Brand your show, station and podcast with clear smart speaker listening directions, like Dick Broadcasting does here for Rock 92 Greensboro.

⭐ 𝗠𝗼𝗿𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝗱𝗿𝗼𝗽 𝗔𝗠/𝗙𝗠 𝗶𝗻 𝗳𝗮𝘃𝗼𝗿 𝗼𝗳 𝗺𝗼𝗯𝗶𝗹𝗲 𝗮𝘂𝗱𝗶𝗼.
Be sure your stream sounds better than over-the-air, (perhaps fewer 1-877-Kars-For-Kids ads?) and collaborate with sales to maximize digital audio revenue opportunities.

“Having facial hair will make you more predisposed to coronavirus, because it makes surgical masks less effective.” 😷We ...
03/04/2020

“Having facial hair will make you more predisposed to coronavirus, because it makes surgical masks less effective.” 😷

We love the quote, “Entertain first, educate second.” Music station morning shows cannot ignore this huge story, so turn it into a game, and add levity to the serious topic. West Palm Beach listeners got educated – and healthier – from playing at 97.9 WRMF The KVJ Show.
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(It’s FICTION, btw)

In this week’s blog, we delve into why conflict drives all forms of entertainment.
03/03/2020
No Conflict, No Connection

In this week’s blog, we delve into why conflict drives all forms of entertainment.

In our coaching workshops, air talent often misunderstands the concept of on-air conflict. We’re not talking about bickering, fighting or arguing. We’re talking about intentional conflict. Focus group listeners tell us they don’t like bickering because they can get that at home! They do tell u...

Thoughts? #randyism
03/02/2020

Thoughts? #randyism

Self-made millionaires are our favorite millionaires. Here are a few of our favorite pearls:👉 𝗔𝗹𝗹 𝗲𝘃𝗲𝗻𝘁𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗮𝗿...
02/28/2020
11 self-made millionaires reveal the best advice they ever got

Self-made millionaires are our favorite millionaires. Here are a few of our favorite pearls:

👉 𝗔𝗹𝗹 𝗲𝘃𝗲𝗻𝘁𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗮𝗿𝗲 𝗻𝗲𝘂𝘁𝗿𝗮𝗹 𝘂𝗻𝘁𝗶𝗹 𝘆𝗼𝘂 𝗹𝗮𝗯𝗲𝗹 𝘁𝗵𝗲𝗺.
👉 𝗬𝗼𝘂’𝗿𝗲 𝗼𝗻𝗹𝘆 𝗮𝘀 𝗴𝗼𝗼𝗱 𝗮𝘀 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘆𝗼𝘂 𝘀𝘂𝗿𝗿𝗼𝘂𝗻𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗶𝘁𝗵.
👉 𝗗𝗼 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗷𝗼𝗯 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗱𝗼. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 𝗶𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

Successful people in business share the best advice they've ever received.

Why is it better for a host not to introduce a cohost’s story? In this week’s blog, host Dave Ryan KDWB Minneapolis expl...
02/24/2020
Why You Should Cut the Intro

Why is it better for a host not to introduce a cohost’s story? In this week’s blog, host Dave Ryan KDWB Minneapolis explains why.

I work with a lot of shows, and I’ve noticed something that seems to be pretty common. Let’s say you’re the lead on a show with at least one other person. You know that another show member, we’ll call her Betty, has a great story about witnessing a bank robbery yesterday. Here’s what most ...

Generic radio shows and podcasts that sound like the others in their lane are commodities, not brands. They will not lik...
02/24/2020

Generic radio shows and podcasts that sound like the others in their lane are commodities, not brands. They will not likely succeed because they don’t stand out. #randyism

One of the first workshop exercises we do is the 𝗦𝘁𝗮𝗻𝗱 𝗙𝗼𝗿/𝗞𝗻𝗼𝘄𝗻 𝗙𝗼𝗿 exercise. Here’s how it goes:1) What does your show...
02/21/2020

One of the first workshop exercises we do is the 𝗦𝘁𝗮𝗻𝗱 𝗙𝗼𝗿/𝗞𝗻𝗼𝘄𝗻 𝗙𝗼𝗿 exercise. Here’s how it goes:

1) What does your show stand for?
2) What do you want it to be known for?

Imagine it is a year from today. Ideally, what would you want your show to be known for? It is a question that helps define your long-term show strategy.

The most crucial question about your brand today is, what makes you different. The focus of this week’s blog is personal...
02/20/2020
And the Winner Is… Personality Branding

The most crucial question about your brand today is, what makes you different. The focus of this week’s blog is personality branding.

The most crucial question about your brand today is, what makes you different? In the 2016 election, all polls and pundits predicted Hillary Clinton winning by a wide margin. Yet one poll that looks at politicians and media personalities as personal brands, predicted Donald Trump would win the elect...

Use the 80-20 rule of teasing… #randyism
02/17/2020

Use the 80-20 rule of teasing… #randyism

On Monday, take calls and social media stories about romantic plans gone awry. Begin by sharing your personal Valentine’...
02/13/2020

On Monday, take calls and social media stories about romantic plans gone awry. Begin by sharing your personal Valentine’s disappointment! 💔

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2660 Townsgate Rd, Ste 800
Westlake Village, CA
91361

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The Randy Lane Company 2660 Townsgate Road, Suite 800 Westlake Village, CA 91361 805.497.7177

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"Happy" is a good word!