The Randy Lane Company

The Randy Lane Company We coach media personalities, business professionals, entrepreneurs, sports personalities and music artists. The Randy Lane Company has been developing great radio shows and branding air personalities since it was formed in 1996.
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Clients include Clear Channel Communications, CBS Corporation, Entercom Communications, Citadel Communications, Univision, Astral Media, Sandusky Radio, Emmis Communications, Lincoln Financial Media, Bonneville International Corporation, Beasely Broadcast Group, EMF Broadcasting, Chum Radio Network, Lotus Communications, Buckley Radio, Cumulus Broadcasting, Hall Radio, Dick Broadcasting, etc. We coach morning shows in all music formats including Spanish Language, as well as News/Talk and Sports/Talk Radio in North America and Europe, etc.

Operating as usual

The human brain is wired for storytelling. In this week’s blog, we explore the key elements of what makes a story great.
07/27/2020
Tell “Em a Story

The human brain is wired for storytelling. In this week’s blog, we explore the key elements of what makes a story great.

It was the best of times, it was the worst of times, meaning it was a perfectly sunny, 75-degree Southern California day. The windows were open, the smell of jasmine drifted in through the windows, and even though Covid 19 was and still is the news of the day, all I had on my mind […]

In this week’s blog, Jeff McHugh explores why more radio stations are going dark.
07/20/2020
Which Stations Are Signing off in 2020?

In this week’s blog, Jeff McHugh explores why more radio stations are going dark.

In 2014, I wrote about Gordon Borell of Borell Associates making the prediction that half of all AM/FM stations would go dark by 2024. Here in the year 2020, Inside Radio and Precision Trak just reported that the number of silent stations is at an all-time high, up 10% from last year. The pandemic e...

Which is More Successful: Content or Character Shows? Find out in this week’s blog.
07/13/2020
Which Is More Successful: Content or Character Shows?

Which is More Successful: Content or Character Shows? Find out in this week’s blog.

As a talent coach, I’m often asked, “What are the key ingredients for a great radio show?” The short answer is sticky content, HD characters, and excellent execution. Reflecting back over the years, I’ve observed that winning shows are typically content or character driven. What’s the diff...

In this week’s blog, Stephanie Winans outlines how to market radio in the pandemic with little or no budget.
07/06/2020
Marketing Radio in a Pandemic: 4 Survival Tips

In this week’s blog, Stephanie Winans outlines how to market radio in the pandemic with little or no budget.

“Marketing in a pandemic.” Sounds so tough it could be the next hot heavy metal band name. From appropriate messaging to budget and bandwidth stressors, our clients are asking how to market their stations and shows. Here are four marketing tips for surviving the COVID-19 crisis: Consider whether...

Do shorter stop-sets improve ratings? Here’s our take on it in this week’s blog.
06/29/2020
Do Shorter Stop Sets Work?

Do shorter stop-sets improve ratings? Here’s our take on it in this week’s blog.

I used to try listening to Howard Stern during my ten-minute morning commute, but because of his egregiously long commercial breaks, I rarely heard his voice. Those days are over, but discussions over stop set lengths are not. In fact, they are heating up. Some FM music stations are reducing spot lo...

In this week’s blog, we delve into how to increase brand loyalty.
06/22/2020
Increase Brand Loyalty

In this week’s blog, we delve into how to increase brand loyalty.

Earlier this week, Fred Jacobs wrote an insightful blog that referenced former Apple and Pepsi executive John Sculley’s article in The Drum. Sculley advises businesses during the pandemic to reward their loyal customers if they want to come out of this in a better position. For radio, that mea...

In this week’s blog, Jeff McHugh outlines The 7 Deadly Sins That Will Get You Fired.
06/18/2020
2020’s Seven Deadly Sins That Will Get You Fired

In this week’s blog, Jeff McHugh outlines The 7 Deadly Sins That Will Get You Fired.

“As a lifelong fan and coach of media personalities, I am sad when talented people shoot their career in the foot.” I wrote an article beginning with those words in 2017. Blending those ideas with some new advice, here goes a 2020 update: Some on-air and podcast hosts are anxious about saying or...

In this week’s blog, we identify three trends emerging from the pandemic and protests.
06/08/2020
Three Emerging Trends

In this week’s blog, we identify three trends emerging from the pandemic and protests.

In view of the chaos we’ve been experiencing, there are three trends emerging for broadcasters on-air and on social media. LOCAL IS GROWING The appeal of local content with listeners was growing the past few years before the virus. The appetite for it has gotten even stronger since March. This pas...

This week’s blog reveals how Dave Ryan's Minneapolis morning show handled the tragedy.
06/01/2020
Dave Ryan Reacts to Minneapolis Tragedy

This week’s blog reveals how Dave Ryan's Minneapolis morning show handled the tragedy.

When a tragedy like the George Floyd murder happens, some on-air shows say, “our station won’t let us touch topics like this,” or “our show is a haven from negative topics.” Since listeners often go to music stations to escape negative news, tragedies, especially in your hometown, must be ...

In this week’s blog, we review the process of Mind Mapping to help your brand stand out.
05/27/2020
Mind Mapping Sensations

In this week’s blog, we review the process of Mind Mapping to help your brand stand out.

This Memorial weekend is like no other in our lifetime. Rather than celebrating the partial reopening of our country, we are honoring and memorializing the nearly 100,000 people who lost their lives to Covid. We are also paying tribute to the frontline workers who continue to risk their lives to ser...

In this week’s blog, RLC contributor, Andrew Curran, gives us insights into how radio can bring back lost listeners from...
05/19/2020
Radio: The Soundtrack of Local Heroes Wearing PPE

In this week’s blog, RLC contributor, Andrew Curran, gives us insights into how radio can bring back lost listeners from the pandemic.

Radio’s strengths have come to the foreground during this pandemic by providing companionship and honoring local heroes on the front-line saving lives and providing service to us all. RLC contributor, Andrew Curran, gives us insights on the benefits of helping local people and businesses . ~ Randy...

Has radio benefited from the rise of smart speakers during the pandemic? In this week's blog, Amplifi Media CEO, Steve G...
05/14/2020
Everyone’s Home but With No Radios

Has radio benefited from the rise of smart speakers during the pandemic? In this week's blog, Amplifi Media CEO, Steve Goldstein reveals the data.

Everyone’s home, but can smart speakers save the day for radio’s loss of drive time listeners? Amplifi Media CEO Steve Goldstein, gives us a clear perspective on the media winners and losers during the pandemic.– Randy Lane If there is any humor to be found during Covid-19, it is the oft-used ...

In this week’s blog, two top shows reveal their secrets to broadcasting during the pandemic.
05/06/2020
Secrets of Two Top Shows During COVID

In this week’s blog, two top shows reveal their secrets to broadcasting during the pandemic.

Randy Lane with Bert Weiss and Kevin Rolston I value my decades-long friendship and creative partnerships with Bert Weiss of The Bert Show and Kevin Rolston of The KVJ Show (Kevin, Virginia & Jason). During this time of unprecedented change, true innovators like Bert and Kevin step up to the task. T...

In this week's blog, we delve into the two top trending content topics for radio shows.
04/28/2020
Rx for Listeners: Comfort and Comedy

In this week's blog, we delve into the two top trending content topics for radio shows.

As we continue to adjust to “sheltering in place” and wearing masks, the two top trending news topics are the controversy over reopening states and passing stimulus packages. However, the two top trending coping mechanisms are Comfort and Comedy. Comfort foods like mac and cheese and meatloaf ar...

In this week’s blog, we outline the pros and cons of time-shifting your show during the quarantine.
04/21/2020
Should You Time Shift Your Show?

In this week’s blog, we outline the pros and cons of time-shifting your show during the quarantine.

We’ve been getting questions like these from clients all week: “Should we start the morning show at 6 rather than 5:30?”“Is it better to go on at 7 rather than 6?”“What about staying on from 6-11?” The disappearance of the morning commute during quarantine has time-shifted and location...

In this week’s blog, we zero-in on relating to the COVID-19 emotional touches.
04/14/2020
Covid-19 Emotional Touchstones

In this week’s blog, we zero-in on relating to the COVID-19 emotional touches.

Being authentic and relating to your audience has never been more important than today. That means being highly aware of what you, your cohosts and listeners are feeling and going through emotionally. At the heart of this pandemic is loss. The death of a loved one is not the only thing causing grief...

In this week’s blog, find out why listeners want local content.
04/07/2020
Your Listeners Want Local

In this week’s blog, find out why listeners want local content.

Many of us are feeling disconnected, lonely, fearful, nervous and even panic stricken during this quarantine. Radio’s secret sauce, its relevance and distinction among all media, is companionship and connection. Local content is a major component of that emotional connection. What’s Not Connecti...

In this week’s blog, the antidote for losing in-car listening.
03/31/2020
Your Drive-Time Listeners Are Staying Home

In this week’s blog, the antidote for losing in-car listening.

During this frustrating period of quarantine, people can’t physically engage with friends and family. Loyal listeners build authentic relationships with their favorite personalities, and rely on that companionship and entertainment during their morning and afternoon commutes. Now that we have temp...

“I got out of the dreaded jury duty because the court canceled all jury summons for the month of March!” 😎Who has found ...
03/30/2020

“I got out of the dreaded jury duty because the court canceled all jury summons for the month of March!” 😎

Who has found a silver lining while navigating this awful pandemic?

Since March Madness was canceled, 93.3 WMMR Philadelphia's Preston and Steve did an on-air play-by-play with two listene...
03/26/2020
WATCH LIVE: Preston & Steve's March Sadness

Since March Madness was canceled, 93.3 WMMR Philadelphia's Preston and Steve did an on-air play-by-play with two listeners facing off in a “March Sadness” game of “horse” on Facetime.

The Preston & Steve Show is committed to social distancing and self-quarantine… but we’re also here to help you stay sane! That includes filling that void left by the cancellation of the NCAA Tournament in a very Preston & Steve way. Introducing March Sadness: A city wide game of HORSE / PIG / F...

What a great time to reevaluate your news strategy! 📰 Don’t transform your fun morning show into CNN, but consider incre...
03/25/2020

What a great time to reevaluate your news strategy! 📰 Don’t transform your fun morning show into CNN, but consider increasing your news updates. There are trends indicating that audiences are seeking out news on the coronavirus:

👉 News radio is big and will get bigger.

👉 Local TV news viewership is way up.

👉 TV ratings for network news are up.

👉 Traffic to government health websites like the CDC are up 425% and news sites are having their biggest weeks of the year.

👉 89% of Americans say they are following coronavirus news “very or fairly closely,” according to the Pew Research Center.

This week’s blog highlights the upside of these down times.
03/24/2020
The Upside in These Down Times

This week’s blog highlights the upside of these down times.

I already miss watching the Lakers and the Dodgers. I miss casually walking into a store to get what I need. It’s odd not to be able to go to a doctor for routine appointments. My wife, JoAnn, is teaching her students from home over Zoom. I’m doing video workshops in lieu of in-person visits. [....

My coworker just proudly exclaimed to everyone in the office, “I pooped on the potty!” 💩Breakfast Club asked their telec...
03/24/2020

My coworker just proudly exclaimed to everyone in the office, “I pooped on the potty!” 💩

Breakfast Club asked their telecommuting listeners to describe what their kids are doing, while calling them coworkers. 😜

Spread the good news. #randyism
03/23/2020

Spread the good news. #randyism

03/21/2020

The Upside of These Down Times

Some call it “the post-truth era,” and others blame “the media” (that’s you) for spreading hoaxes. Be absolutely sure of...
03/21/2020

Some call it “the post-truth era,” and others blame “the media” (that’s you) for spreading hoaxes. Be absolutely sure of your facts by checking a couple of different sources. Here are the ones who do their best to report factually:

✅ Coronavirus information updates at Consumer Reports
✅ USA Today
✅ Associated Press
✅ Reuters
✅ The Washington Post
✅ NPR
✅ BBC
✅ NBC, ABC, and CBS
✅ Right-leaning: The National Review
✅ Left-leaning: The Nation and The New York Times

What got canceled? Throw a pity party 😭 for listeners and allow them to vent about what big plans were spoiled by the co...
03/20/2020

What got canceled? Throw a pity party 😭 for listeners and allow them to vent about what big plans were spoiled by the coronavirus.

03/20/2020

Where is your happy place in tough times?

Here are our top tips for broadcasting through the pandemic:✔️ Triple-check facts✔️ Avoid interviewing wackos✔️ Tell sto...
03/19/2020

Here are our top tips for broadcasting through the pandemic:
✔️ Triple-check facts
✔️ Avoid interviewing wackos
✔️ Tell stories
✔️ Own the smart speaker
✔️ Updates every half hour
✔️ Be a local cheerleader
✔️ Good News features
✔️ Interactive games
✔️ Share your point of view
✔️ Be specific rather than broad

Our #1 pandemic suggestion for on air talent: 𝙗𝙚 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙖𝙣𝙮𝙩𝙝𝙞𝙣𝙜.

Does “commercial free” work in 2020? 🤔We advise minimizing any feature that listeners today get from an app. Terrestrial...
03/18/2020
New Data Illuminates Impact Of Going Commercial Free.

Does “commercial free” work in 2020? 🤔

We advise minimizing any feature that listeners today get from an app. Terrestrial stations that build a bond between the audience and the station through entertaining on-air content and memorable personalities will survive the continued growth of streaming.

Commercial-free music sweeps have long been a tactic used by programmers to improve time spent listening and ratings performance. In an unusual twist, three, sometimes four radio stations in the

In this week’s blog, Jeff McHugh outlines the Ten Commandments of Coronavirus Coverage.
03/17/2020
Ten Commandments of Coronavirus Coverage

In this week’s blog, Jeff McHugh outlines the Ten Commandments of Coronavirus Coverage.

Live radio is often at its best in times of crisis. Since 1996, The Randy Lane Company has coached broadcasters through mass shootings, 9/11, hurricanes, fires, and recession. Coronavirus may have more far-reaching and long-lasting repercussions for everyone. Radio managers, podcasters and on-air ta...

Content is the strongest way to differentiate your station, so be sure that people hear it. #randyism
03/17/2020

Content is the strongest way to differentiate your station, so be sure that people hear it. #randyism

Wash your hands! 🧼 When health experts advised singing “Happy Birthday” twice to know how to scrub, The 2 Guys Named Chr...
03/16/2020
How To Make Washing Your Hands More Fun.

Wash your hands! 🧼 When health experts advised singing “Happy Birthday” twice to know how to scrub, The 2 Guys Named Chris Show brought in clips of alternate song hooks that take 20 seconds each:

🎶 Toto (or Weezer)- Africa
🎶 Lizzo - Truth Hurts
🎶 Dolly Parton - Jolene
🎶 Fleetwood Mac - Landslide
🎶 Prince - Raspberry Beret

How To Make Washing Your Hands More Fun.

In this week’s blog, Jeff McHugh recommends the best content to run in the spot after commercials. https://randylane.com...
03/10/2020
What to Do in the Spot After Spotsets

In this week’s blog, Jeff McHugh recommends the best content to run in the spot after commercials. https://randylane.com/blog/2020/03/10/what-to-do-in-the-spot-after-spotsets/

If you listen to drive time radio across the US and Canada, you notice that most entertainment segments air before commercials and only a produced station ID or jingle runs after commercials. That makes sense when you consider that more listeners are tuned-in before commercials than after. Conte...

Get your audience hooked with two opposing viewpoints. #randyism
03/09/2020

Get your audience hooked with two opposing viewpoints. #randyism

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2660 Townsgate Rd, Ste 800
Westlake Village, CA
91361

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The Randy Lane Company 2660 Townsgate Road, Suite 800 Westlake Village, CA 91361 805.497.7177

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"Happy" is a good word!