Tranzlogic

10/11/2016

Data analytics can help your business evaluate its current locations... Read more from https://goo.gl/2jTwbg

By Charles Hogan, co-founder and CEO, Tranzlogic. Not enough businesses are using data analytics, and it’s not because there’s a data shortage. A new survey found that more than half of companies …

09/29/2016

Are you using to target ? According to this article from Mobile Marketer, you might want to reconsider.

"While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile."

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on...

09/26/2016

When calculating your ROI, are you using the correct ?
Learn about the "blind spot" you may be neglecting in this post from Entrepreneur.

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?

09/23/2016

When Newbury Park Bicycle Shop wanted to expand, they turned to Tranzlogic's analytics and marketing services to increase sales, optimize campaign strategies and target their best customers. The result was a doubling of their flagship store and two new locations, all of which were chosen with Tranzlogic's analysis of communities and geographies that would maximize ROI. See the full case study here: https://goo.gl/V2ZHof

Follow Us: CLIENT About: Southern California bicycle and bike accessory retailer Goal: Efficient expansion, marketing, promotions and product...

09/22/2016

Transactional data is the key to driving sales; it's all about properly utilizing it!

Learn how to get the most value from your in this article from our CEO, Charles Hogan.

09/22/2016

Are your offline habits promoting your online endeavors? You could be generating traffic online without ever logging on to your computer.

Check out this post from MarTech Advisor to learn more.

You may have created your dream website, put in your time to pick the perfect background, and developed the content with a lot of effort. But, it...

09/20/2016

Big data is altering big business and improving the customer experience.

Learn about how allows business owners to target their customers' needs directly in this article written by Tranzlogic's CEO, Charles Hogan.

How Localization Is Using Big Data to Drive Big Business by Marketing | Sep 20, 2016 | Customers, In the News, localization, Retail, Sales | 0...

09/20/2016

Learn how to implement a company-wide strategy in this insightful piece from Business 2 Community.

Successfully developing a content marketing culture, not just within your marketing team but, across your organization requires planning, process...

09/16/2016

"This generation responds to interactive content that uses real, honest people and influencers they trust over celebrities."

See what else these two business-savvy have to say about marketing to in this Forbes article.

I recently connected with Deep Patel and Connor Blakley, two 17-year-old entrepreneurs who just teamed up to launch their youth-marketing venture,...

09/14/2016

"Machines today are more sophisticated than ever. And it is certainly true they are vital for big data collection and understanding popular sentiment," but a combo of tech and human understanding is the best way to accurately interpret says Bizcommunity.com.

Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new...

09/12/2016

Meet your customers' needs by forgoing the traditional one-size-fits-all marketing approach and embracing .

Learn more about the benefits of localization in this guest article from our CEO, Charles Hogan, featured on Information Management.

By using detailed data about local customer behavior, retailers, businesses can move from overly broad promotions to segmented offers that closely...

09/09/2016

As a small business owner, you must play many roles. In this article from Entrepreneur, the author argues that small business owners "must now wear another hat: the data scientist hat."

Check out this article to learn more about data management challenges facing small business owners!

And if you need more help tackling your data management problems, Tranzlogic has the solution.

Small business owners must now where an additional hat - the data scientist hat.