VKS Group

07/24/2023

Do you think the name change will change perceptions (positive or negative) about how people already feel about the platform?

Twitter has removed the iconic bird logo and adopted 'X' as its official logo after Elon Musk made the announcement over the weekend.

04/25/2023

Remote working? Hybrid? In office? We are a fairly new company that may be taking a route most small companies in our industry are not. We embrace hybrid. That means we recognize the need for flexibility while also acknowledging that sometimes you need to collaborate in person. We do this when we are brainstorming creative and innovative ideas for our clients.

We signed a lease earlier this year at our new headquarters in Wheaton, IL

Even though we are a digital strategy company, we like our in-person face-to-face time.

02/24/2023

On Monday night, my son and I started feeling under the weather. It turns out we both got a stomach bug. On Tuesday, we were both down for the count. My son was home from school, and we both just rested up. Thankfully, today we are both feeling much better.

I'd like to think that our sickness had a fast recovery because we are both relatively healthy by eating right, working out, etc. While it was an inconvenience, it was not detrimental.

You might be wondering why I am talking about getting sick. Getting sick made me think about my company, VKS Group, and the software and systems we develop. You see, just like our physical health, maintaining your "digital health" is just as important.

In a perfect world, there would be no bugs, and we would never get sick (wouldn't that be nice). Just like we cannot prevent getting sick in our day-to-day lives, we cannot necessarily avoid software and system bugs from occurring. What we can do is mitigate the effects as much as possible. Here are some steps we take:

Preventive Maintenance - Just like it is crucial to maintain our physical health by eating right and exercising, we focus on maintaining our client's digital infrastructure. We don't build a system and then let it sit. We maintain it and improve it.

Nurse Ourselves - My son and I relaxed and rested throughout the day yesterday. In other words, we focused on getting ourselves back to health and pushed other issues and things we needed to do to another day. With your digital infrastructure, it is essential to do the same. Get the system back to running efficiently and handle other issues another day.

Get Better and Learn - We are better now, but this was yet another opportunity to remind my son of the importance of washing hands. We are always learning from our experiences and applying those learnings to everything we do.

I apply the same principles to VKS Group. When building software, systems, and digital campaigns for our clients, we always think about how to build in the most health-oriented way. After we are done building, we are always looking to maintain and improve the health of the systems we create.

Last, sometimes there are positive effects of sickness. My son and I got to hang out the entire day on Tuesday. Silver linings right?

Ketan Shah
Founder - VKS Group

02/15/2023

02/15/2023

We were surprised to hear that it is estimated between 25% and 30% of small businesses do not have a website. It is also estimated that 81% of shoppers research a company online before purchasing (via online reviews and/or searching for the business website). 44% of B2B will abandon a small business website without contact information.

VKS Group helps SMBs with building a website or redesigning an old website. We don't just build the site, either. We work with you to understand your business and ensure that the website's content is relevant to your customers and contains the best SEO practices.

Check out our blog post about why it is essential to have a website today and why it is vital to keep that website up-to-date. Please get in touch with us with any questions on how we can work with you on your digital needs.

https://vks.group/why-every-small-business-needs-a-website-and-manage-it-in-todays-digital-age/

Sources:
https://www.zippia.com/advice/small-business-website-statistics
https://www.prnewswire.com/news-releases/28-of-small-businesses-dont-have-a-website-according-to-new-survey-data-301226897.html

02/08/2023

Have you heard of the term "Digital Transformation?" Take a look at our blog post about how digital transformation is leveling the playing field for small businesses and helping them to compete with larger businesses! 💻💡
As the world becomes increasingly digital, it's crucial for all businesses, big or small, to embrace technology and stay ahead of the curve. From streamlining operations to reaching a wider audience, digital transformation offers a wealth of opportunities for businesses to grow and succeed.
Check out this post to learn more: https://vks.group/leveling-the-playing-field-how-small.../

🚀"