VitalWay Digital

VitalWay Digital VitalWay Digital is a digital services company offering web design, email marketing, social media, and reputation management.

Our goal is to help "good people, doing good work, do more good."

Edition #2 of The Path Less Posted blog by VitalWay Digital has been published! Read the full version using the link i...
09/11/2026

Edition #2 of The Path Less Posted blog by VitalWay Digital has been published! Read the full version using the link in the first comment.

It was 2005. My wife and I had just moved into our first home, and we were eager to paint our bedroom. At that time, yellow was the “trendy” color and sounded like a great color for the room.

So we went to the paint store and selected a pale yellow.

Then we started painting.

Sure, the paint looked a little bright when we first pried off the lid, but that’s to be expected, right? Just needed a little mixing. I gave it a couple swirls with the paint stick, ran the roller through it, and applied the first stroke.

I looked at the line I’d just smeared on the wall. Then at my wife. We both looked back at the wall.

“It’ll probably dry lighter,” I said with confidence I didn’t feel.

Four walls later, we set down the roller and looked around at what can only be described as the scene of Big Bird’s murder. All that was missing were the feathers and yellow caution tape (which would have blended right in).

We’d gotten exactly what we asked for.

The problem: It wasn’t what we actually wanted.

The Customer Is (Sometimes) Right

You’ve heard the saying: “The customer is always right.”

Continue reading using the link in the first comment.

Here it is, the first post in our new blog, The Path Less Posted. The Path Less Posted is where we will share perspectiv...
08/03/2026

Here it is, the first post in our new blog, The Path Less Posted.

The Path Less Posted is where we will share perspectives on business, marketing, leadership, technology, the economy, and life. More importantly, it’s a place to challenge assumptions, question conventional wisdom, and have conversations.

“Economic uncertainty.” ← That’s business-speak for “batten down the hatches,” right?

Maybe. Riding out the storm feels like a safe, instinctive move.

But maybe there’s more opportunity in the storm than you think. After all, clear skies don’t reveal leaks.

Read more at “The Path Less Posted,” a new blog from VitalWay Digital. Link in comments.

As many of you know, I took the leap about 18 months ago and launched VitalWay Digital. It’s been an incredible journey,...
08/03/2026

As many of you know, I took the leap about 18 months ago and launched VitalWay Digital. It’s been an incredible journey, and we’ve already celebrated some huge milestones — including the acquisition of Miron Communications, an agency with more than 20 years of experience serving manufacturers, food industry leaders, and other growing organizations.

One of the best parts of this experience has been getting to know the Miron team and their clients. In addition, we have welcomed many new clients to VitalWay Digital in the past 18 months! It’s reinforced something I’ve believed for a long time: There are a lot of good people doing important work who deserve great partners and practical guidance to help them grow their impact.

At VitalWay Digital, our mission is simple: to help good people, doing good work, do more good.

As I’ve thought about how we can contribute beyond serving our clients, I keep coming back to education. In a world overflowing with AI-generated content, recycled opinions, and what I like to call marketing “slop,” thoughtful conversation matters more than ever.

That’s why we’re launching The Path Less Posted.

The Path Less Posted is a new ongoing blog where we will share perspectives on business, marketing, leadership, technology, the economy, and life. More importantly, it’s a place to challenge assumptions, question conventional wisdom, and have conversations that go deeper than the latest trend or LinkedIn cliché.

If you know me, you know I’ve never been particularly interested in following the crowd. Some posts may challenge popular thinking. Some may spark debate. A few may even make people uncomfortable.

That’s intentional: not to be provocative for the sake of it, but rather to encourage critical thinking, meaningful dialogue, and better decision-making. Going even farther off the beaten path, we won’t tell you to watch for new articles every Monday or Friday or on the full moon. We don’t write to fill pages or publish to fill newsfeeds; we write when we believe there’s something worth talking about.

I’d love for you to be part of the conversation, please subscribe to The Path Less Posted and follow VitalWay Digital here on LinkedIn. Link in first comment.

Let’s challenge ideas, share perspectives, and explore new paths and possibilities together.

Chris

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5960 Highway 61 N
White Bear Lake, MN
55110

Telephone

+16513218852

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