02/09/2025
Ever wonder how many eyes you could capture for the price of an $8 million, 30-second Super Bowl ad? While that traditional spot might reach an estimated 100 million viewers once, here’s how the numbers could stack up on digital platforms with the same budget:
Facebook: Assuming an average CPM (cost per 1,000 impressions) of around $8, your $8 million spend can buy roughly 1 billion impressions.
YouTube: With a slightly higher CPM of about $10, you could secure approximately 800 million impressions.
Google Ads (Display): At a lower CPM of around $3, you might even reach nearly 2.7 billion impressions!
Digital marketing efforts provide small businesses with budget flexibility and a robust reach. Plus, with digital, you gain real-time targeting, precise engagement metrics, and the flexibility to optimize your campaigns on the fly.
So why do so many companies—especially large, successful ones—still invest in Super Bowl ads? Maybe it’s the allure of that one magical 30-second spotlight, the unbeatable bragging rights, or simply the thrill of being part of a cultural phenomenon that only comes once a year. After all, sometimes you just can’t put a price on a little extra hype!
