09/15/2025
In this episode of The Dugout, Selena M Wilkes talks about some upcoming Community Happenings & Announcements
🍰 Sweet Notes Bakery – On October 3rd, don’t miss their special Dessert & Decor Night. Tickets are on sale now through Fairview Creations. For tickets and more info go to Sweet Notes Bakery’s post about it here >>> https://www.facebook.com/share/p/1BVDC78M4F/
🎶 Williamsport Harvest Hoedown – October 4th at Byron Memorial Park. Mark your calendars! More Info here >>> https://www.facebook.com/share/1ABxRqK6uA/
🏠Welcome Amanda Kaplan- State Farm Agent – Amanda has joined Potomac Street with two beautifully renovated buildings and is already an active part of the revitalization. Stop in for your insurance needs and say hello or learn more about her here >>> https://www.facebook.com/kaplancares.
Spotlight Guest: Kevin Young of River Spirit Media
Selena Wilkes sat down with Kevin Young, Owner of River Spirit Media, to talk about how his journey from diesel mechanic to digital marketing entrepreneur led to the creation of a business right here in Williamsport.
Key takeaways from their conversation:
Digital Property Matters: Your website, domain, and social media are as valuable as physical property—claim them, own them, and build equity in them.
Budget-Friendly Marketing: Even small businesses can compete with the right systems. Start with a strong website, Google Business Profile, and simple content strategies.
AI as a Tool, Not a Replacement: Kevin demonstrated how AI can answer phones, qualify leads, and repurpose content into dozens of posts—helping small teams scale without losing the human touch.
Real Results: From cutting marketing budgets by 40% while increasing calls by 70%, to rescuing clients after Google algorithm changes, River Spirit Media proves that local businesses can thrive with the right strategy.
A Story of Grit & Growth
Kevin shared how an old back injury and a baby on the way pushed him to pivot careers. What started as a search for “how to get my phone to ring” turned into a passion for learning marketing, SEO, and systems that now power River Spirit Media.
His message to entrepreneurs:
➡️ Don’t quit when marketing feels overwhelming. Pivot, collaborate, and keep building consistency—it pays off.
Learn more about River Spirit Media here >>> https://www.facebook.com/profile.php?id=61568584956185
If you would like a newsletter version of The Dugout, Comment "Dugout" in the comments below and we will send you the sign up form. Thank you for sharing and showing your support!
