Optics Social Media, LLC

12/17/2025

Twenty-five years ago, Greg Licciardi was selling print ad space for the Industry Standard magazine, and I was one of his clients. Two nights ago, I had the privilege of attending his book signing event for "Holy Grail of Marketing."

It's incredibly rewarding to watch someone you've known for decades achieve a milestone like this. The fireside-like chat was led by Scott Shuman from the Sue Adler Team, Keller Williams Premier Properties,and it drew some 75 people. Greg shared valuable insights on brand strategy, common marketing mistakes, and how AI is reshaping the advertising framework for how we reach the right audience with the right product in the right place and at the right time.

The engaged questions from attendees showed just how much his message resonated. Congratulations, Greg, and here's to the first book of many! Proud to have been there to support you.

11/17/2025

Inquiring minds want to know. 👀

How would you complete the sentence? Enter one word in the comments below.

10/28/2025

The truth is right in front of you. While you're wondering if digital marketing is worth the investment, your competitors are already investing in it.

👉 They're showing up on the first page of the Google search results, where 97% of the clicks take place.
👉 They're gathering 5-star reviews.
👉 They're engaging customers on social media.

Don't let them get too far ahead.

At Optics Social Media, we level the playing field for Bergen and Passaic County businesses. Let's create your winning strategy.

10/20/2025

86% of consumers read online reviews before visiting a local business.

What are YOUR reviews saying about you?

If you’re not actively managing your online reputation, you’re leaving your business’s image to chance.

We help Bergen County businesses build trust and attract more customers through strategic reputation management.

If you’re ready to take control of your reputation, we should talk.

10/16/2025

When Bergen County residents search for your business, does YOUR business name come up?

If not, you're losing customers to competitors every single day.

At OSM Digital Marketing, we specialize in helping local businesses get FOUND online through strategic SEO and other digital marketing solutions.

Let's fix that together. Contact us to learn more about our services and our digital audit.

09/17/2025

👀 We see you 👀

As a small business owner, you love what you do for your community, but it's nearly impossible to acquire local visibility without big budgets. Digital marketing is ever-changing, costs can skyrocket quickly, and you're already juggling a million other things.

The reality is that you deserve the same online presence as any competitor in your space.

That's why we've curated 200+ digital marketing tools that empower you from social media management to local SEO to customer review generation and targeted ads at pricing that makes sense for REAL SMALL BUSINESS budgets.

Great marketing should not only be available to big corporate competitors.

AI Powered. Human Focused.

Let's even the playing field. For a limited time, contact us for a free Digital Audit to assess where you currently stand.

09/15/2025

08/27/2025

Makes a lot of sense to me... how about you?

08/22/2025

Friday meetings at the Ridgewood Chamber of Commerce are always interesting...

Just this morning a group of us had a spirited discussion about AI in business and in life. Interesting comments were shared, both pro and con.

What are your thoughts about the impact of AI on our lives?

08/21/2025

Just released...

"7 Reasons Why Your Reputation Is Your Business's Most Valuable Asset"

👉

7 Reasons Why Your Reputation Is Your Business's Most Valuable Asset You can replace equipment, recover lost money, and hire new employees. But lose your reputation? That’s irreversible. Here’s why smart business owners treat reputation as their most precious asset—and how to protect yours. Yo...

08/18/2025

We don’t see limits. With AI as our partner, we see what’s next.

Innovation doesn’t stop—it evolves. At OSM, AI isn’t just a tool, it’s a partner helping us unlock what’s possible in digital marketing. 🚀

👉 What’s the next big thing you want for your business?