Our Story
Established in 2015.
Our roots are based in advertising and paid media where we spent 30 years working with large national and multi-national clients. In the mid-nineties, we worked on our first digital advertising campaigns when digital marketing was in its early stages of development. Fast forward to 2015, when we established Optics Social Media, LLC to serve the social media marketing needs of local small businesses. And a natural outgrowth of that led to the expansion of our business into what is today, a full-service digital marketing agency.
Our core focus is on helping chiropractors drive more visibility with their digital marketing and increase their sales with digital marketing.
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In the words of James A. Garfield...
"For love of country they accepted death, and thus resolved all doubts, and made immortal their patriotism and their virtue."
One of the foundational elements of a business's online presence is online Reviews. Reviews are one of the six key elements that we measure when we conduct a digital audit for a business.
Review grades are a reflection of a business’s online review performance. Each grade in the Reviews section is determined by the percentile range a business falls into when compared to other businesses in the same industry.
Overall Review Grade
To determine the overall Review grade, the individual sections are first converted into numerical scores. This is done using the scale below:
A = 4 | B = 3 | C = 2 | D = 1 | F = 0
We divide the sum of these scores by the number of individual grades within the Reviews section. Finally, we convert that score back into a letter grade.
In this particular example, the business's overall score was a C.
Interested in a digital audit? Feel free to reach out.
Use the right keywords to increase your SEO ranking.
Cold calls and cold emails. Cold is COLD.
Helpful tips for responding to positive reviews… here’s tip #3
Imagine how much faster the revenue in your business might grow if your business information (Name, Address, & Phone#) was correct across the hundreds of online directories, social media and search engines.
Now, for most businesses, it would take over 300 hours a year to fix all the incorrect information out there... but why would you want to do that? You have a business to run.
Today, 85% of consumers search for a business online, and if your information doesn't exist, or it's incorrect, then you're losing revenue to your competitors.
Now imagine there was a way to fix all this... well there is.
Message us to learn more.
Who does the most talking when you're speaking with a prospect for the first time? Is it you or them?
If it's you, then you're probably in trouble from the jump because people generally don't like being lectured or sold.
If it's the first time speaking with them, I like to ask if it's okay if I ask them a few questions (probing questions) first. They'll usually agree. So I'll ask one or two, and then I simply become an active listener for a while.
So what am I listening for? Well, I'm out to see if they'll give me their "pain points" without my ever mentioning those specific words.
I'm listening for any "pain words" like Mad, Frustrated, Tired, Concerned, to name a few.
I've always found that it's best to listen more, and talk less.
What techniques do you use on a first call or meeting with a prospect?
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Helpful tips for responding to positive reviews... here's tip #2
It's important to respond to customer reviews...even if they're positive.
Have you heard, Google local 3 pack maps are now interactive?
What does that mean for your business?
Are you paying attention to your business's digital presence? If not, then it's essentially INVISIBLE to your best prospective customers or clients.
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SEO... it's like gas for your car!