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Lost Artistry We exist to help businesses achieve their dreams through storytelling and social media.

16/05/2025

I heard a quote in 2022 that changed everything.

Gary Vaynerchuk said:
“Businesses using ChatGPT daily will grow 40% faster than those who don’t.”

That day, I got serious.
I integrated ChatGPT into my business, and haven’t looked back.

From content and strategy to communication and client work, GPT is now a daily collaborator.
Not just a tool, but a second brain.

If you haven’t found your rhythm with it yet, don’t wait.
Because 40% behind is a real gap.

15/05/2025

If your brand doesn’t sound like itself everywhere you show up, your message won’t stick.

Voice is who you are.
Tone is how you sound in the moment.

Your voice should never change.
Your tone should be tailored to the context, platform, and audience.

✅ Empathetic in a complaint
✅ Excited for a product launch
✅ Calm and confident in a crisis

When you define your voice and train your tone, your communication becomes clear, human, and trustworthy.

And that’s what keeps people coming back.

14/05/2025

Does your website say one thing… but your emails say another?

If your communication feels scattered, it’s time to align your message.

Synergistic communication means every channel—your socials, emails, website, even your customer service—works together to tell one clear story.

Why it matters:
• Consistency builds trust
• Clarity increases engagement
• Unified messaging creates momentum

This isn’t about saying the same thing everywhere—it’s about speaking with one voice and one mission across every platform.

✅ Start by defining your core message
✅ Build a clear messaging framework
✅ Audit your content for alignment

When your message is aligned, your audience listens—and your brand grows.

09/05/2025

This is video 100 since I started showing up here to talk about the power of story.

And if you’ve been here for any of it, you’ve probably heard me say:
👉 Your story is your communication.

But what does that actually mean?

It means your story isn’t just a tagline.
It’s not just your about page.
It’s the core message that shows up everywhere you speak, post, or interact.

Here’s how I break it down:
✅ Brand Story — who you are, what you stand for, why you exist
✅ Client Story — the transformation you make possible
✅ Data Story — the proof that your work actually delivers

When those three align?
Your communication becomes clear, consistent, believable.

Chick-fil-A isn’t just chicken.
Nike isn’t just shoes.
Apple isn’t just devices.

Their stories shape their communication—everywhere.

So here’s your challenge:
Get clear on your story.
Then let that story guide the way you post, speak, serve, and sell.

Because when your story is consistent?
Your audience doesn’t just hear you.
👉 They believe you.

07/05/2025

Most messaging falls flat because it’s too vague.

Want to fix that? Start with demographics.

Demographics aren’t guesses. They’re measurable facts—like age, income, job title, location—that help you define who your message is for.

When you know who you’re talking to, your communication gets sharper. More focused. More relevant.

Skip this step, and your content stays general.
Do it right, and you start writing to a real person, with real clarity.

Next up? We’ll talk about what actually makes them care.

06/05/2025

If you’re trying to talk to everyone, you’ll end up connecting with no one.

That’s why the first step in any communication strategy is defining your buyer persona—a fictional but focused profile of the real person you’re trying to reach.

Give them a name. A job. A goal. A problem you can help solve.

Because once you know who you’re talking to, everything else gets clearer:
✅ Your tone
✅ Your message
✅ Your results

Start there. Speak to one—and *that’s* when your story starts working.

05/05/2025

Do Jedis p**p?
That’s the kind of question I asked ChatGPT last night—and no, I’m not kidding. My “kids” wanted to know.

But seriously, ChatGPT isn’t just a tool I use.
It’s a daily collaborator in my work as a small business owner.

Since October 2022, I’ve used it to:
— Outline content
— Shape strategy
— Write with more clarity
— Prep for interviews
— And even navigate tough client comms

It’s not about prompting magic.
It’s about teaching it context—and letting it multiply your effort.

I don’t use it for everything.
But I do use it for the work that matters most.

Treat it like a partner, not a vending machine—and watch what happens.
What’s one way you could use ChatGPT today?

14/04/2025

If five team members explain your mission five different ways… you don’t have a message. You have noise.

I walked into an off-site one day, sat down with the company’s top leaders, and asked a simple question: “What’s your why?” Why do you exist?

Eight executives. One mission. Eight different answers.

These people lead the same organization, drive the same vision—and couldn’t say the same sentence. That’s a messaging problem. Message alignment turns scattered voices into a unified movement. I spent nearly a year with that team—learning their story, helping them learn it too.

Now? They’re moving in unison and reclaiming ground they lost during their mission drift.

It’s not complicated. Start with one shared sentence. Start today.

Is your team aligned—or ad-libbing?�
Delete the noise. Create clarity. Make your mission unmistakable.

08/03/2025

A strong storytelling culture isn’t built overnight—it’s built through daily, intentional effort.

Start with this: Make storytelling a habit.

Share one meaningful story each day—with your team, with your audience, or with yourself.

Because when you build a culture of storytelling, you don’t just inform people—you inspire them.
Your organization’s best stories are waiting to be told. What are you waiting for?

03/03/2025

Your team won’t tell great stories if leadership doesn’t.

When leaders share real, personal stories, it creates trust, clarity, and buy-in. People don’t just follow orders—they follow purpose.

If you want a team that’s aligned and inspired, start by sharing why this work matters to you.

What’s one personal story you can tell today that connects to your mission? Start there.

02/03/2025

Your company’s best marketing asset isn’t your ad budget—it’s your people.

When your team shares your story in their own words, it builds credibility and trust. Employees who believe in the mission attract customers who do, too.

Encourage storytelling within your organization. Teach your team how to share what they love about your work.

Because when people feel connected to the story, they don’t just work for you—they advocate for you.

01/03/2025

Most businesses focus on what they do, but few take the time to explain why it matters.

When your team knows the story, they don’t just work for you—they advocate for you. They become the storytellers of your mission.

If your employees can’t tell your story, how can you expect customers to connect with it?

Ask yourself: Does my team know our story? If not, it’s time to start telling it.

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