10/13/2025
If selling your offer feels hard, it might not be the offer — it’s who you’re selling it to. The level of awareness your audience has changes everything. Here’s what I mean 👇 1️⃣ Fitness example: Selling weight loss to someone who eats fast food daily and never works out means convincing them why health matters. Selling it to someone already hitting the gym but trying to trim 5–10% body fat? You’re optimizing, not convincing. They already believe — they just need a plan that works better. 2️⃣ Business example: Selling to someone who’s never made a dollar online means teaching them why online business even works and fighting fear the whole way. Selling to someone already making a few thousand a month? They already know it works — they just need clarity, structure, and better systems to go full-time. 3️⃣ Relationship example: Helping someone who’s constantly toxic, never self-aware, and can’t communicate means you’re coaching them through why their habits matter. Helping someone who’s done the inner work but wants to attract higher-quality partners? You’re refining, not rescuing. The less you have to convince someone they have a problem, the easier it is to sell them the solution. Beginners need belief. Buyers need direction. Shift who you’re talking to — and sales get simple.
