
10/31/2024
Is your USP hiding in plain sight?
Something hit me today as I was updating my social profiles - having a powerful USP is only half the battle. If no one knows about it, does it even matter? π€
I used to think my work would speak for itself (spoiler alert: it doesn't). Your USP needs to be front and center everywhere your ideal clients might find you. It's like leaving breadcrumbs that lead straight to your superpower!
Here's my personal visibility checklist that I'm working through (and why you might want to steal it π):
π± Social Media Bios
Instagram/Twitter bio: Your USP in 1-2 punchy sentences
LinkedIn headline: Your transformation promise
Facebook business page: Pin a post explaining your unique approach
Why? These are often the first impression people have of you!
π§ Email Signature
Add a one-liner about your specialty
Include your transformational promise
Link to your best work
Why? Every email becomes a micro-pitch opportunity!
π Website
Homepage: Lead with your USP
About page: Tell the story behind your unique approach
Services page: Show how your framework delivers results
Why? This is your digital home - make it count!
πΌ Professional Profiles
Speaking bios
Guest post bylines
Podcast introductions
Conference applications
Why? Consistency builds recognition!
π― Content Creation
Thread your USP through your content
Share stories that highlight your unique approach
Show behind-the-scenes of your framework in action
Why? Regular reminders keep you top-of-mind!
The key? Keep it consistent but adapt the language for each platform.
Your LinkedIn audience might need more professional phrasing than your Instagram followers!
Here's my challenge to you: Pick ONE platform today and update it to clearly showcase your USP. Then tackle another tomorrow. Small steps lead to big visibility!
Drop a comment with which platform you're tackling first! π
Day 3 of my USP journey, and I'm learning that clarity without visibility is like whispering in a crowded room - you might have something great to say, but who's going to hear it? π―