Jen in the Trenches

Jen in the Trenches Building real businesses in a small town. Founder & COO of Blue Ridge Popcorn Co.

09/03/2026

If you’re looking for a little motivation to finish your week strong, check out this episode of motivational Mondays!

08/24/2026

Focused growth, but make it County fair 😂

Business owners, please tell me I’m not the only one who can turn literally anything into a distraction.

08/21/2026

Small business owners have BIG hearts… but unfortunately, big hearts don’t pay the bills. 😂

I love supporting my community, but every donation is still a business expense.

We’re allowed to have a budget.
We’re allowed to have boundaries.
And we’re DEFINITELY allowed to say no. 👏

Now please make me feel better…

What’s the wildest donation request your business has ever received? 😂👇

08/17/2026

What small (strategic) steps can you plan to move your business forward?

08/16/2026

Being a strategic business owner is basically having 37 great ideas and telling 36 of them “not right now.” 😂

The hardest part isn’t always figuring out what to do.

Sometimes it’s having the discipline to NOT do everything else.

Anybody else have a Notes app full of million-dollar ideas you’re currently forbidden from touching? 😂👇

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Woodstock, VA
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