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TIMOADS was established to help you grow your business in Vietnam, especially foreign companies. With members who are all locals and have long-term business experience, we are confident that we can help your business step by step infiltrate and achieve maximum business efficiency.

🏵 How to manage multiple e-commerce platforms at the same time? Currently, business on the e-commerce trading floor has ...
05/05/2022

🏵 How to manage multiple e-commerce platforms at the same time?

Currently, business on the e-commerce trading floor has become a relatively "Hot" industry with high growth compared to the common ground. However, there are very few people who have enough experience to manage their stalls optimally and scientifically. Let's learn with Timoads how experts can optimally manage multiple e-commerce platforms at the same time!

1️⃣ What is an e-commerce exchange?
• An e-commerce trading floor is a place where buyers and sellers perform the act of buying and selling goods or services based on the internet.
• Sellers will set up online stores on the internet, buyers will access the link provided by sellers or actively search and choose to buy.
• After the seller receives the order information, an intermediary will act to pick up the goods from the seller and deliver to the buyer within a few business days.

2️⃣ What advantages does an e-commerce trading floor have compared to the traditional way of doing business?
It can be said that e-commerce is developing at a rapid pace and if traditional businesses do not convert in time, they will quickly become obsolete compared to the general trend of the world. Why can Timoads make such a claim? Because :
• An e-commerce exchange makes the geographical restriction insignificant anymore. Shoppers can buy goods anywhere, and sellers can do business anywhere as long as "on earth". Interesting, isn't it!
• Sellers do not need to worry about the cost of premises, the cost of hiring sales staff... This generally helps to make the business's product prices more competitive and consumers can buy goods at a lower price than usual.
• Sellers can sell goods 24/24 with a cost of 0 VND. You can still make money even while you sleep.

3️⃣ How many e-commerce exchanges are there?
There are quite a few e-commerce trading floors, but Timoads can list the "big guys" in the Vietnamese e-commerce market in the order below:
• The first is the e-commerce trading platform Shopee. This is the sales platform with the highest number of sellers and buyers in Vietnam today.
• The second is the Lazada e-commerce exchange. This is the second-ranked platform but has the strength of the best performance in the market thanks to the experience from the parent company Alibaba and a separate transportation system, Lex.
• In third place is the Tiki e-commerce exchange. This is probably the only domestic enterprise that can compete with the above two foreign "big men" thanks to the strength of branded goods and high quality. Tiki also has its own logistics and delivery system called TikiNow.
• Next, there are smaller e-commerce exchanges such as Sendo, Voso, Vuivui, Mobile World... These platforms also have all the elements constituting a trading exchange platform. electronic but on a smaller scale and with a modest number of users
• It would be remiss not to mention the fifth e-commerce trading floor, which is the sales website of businesses, the sales platform through social networking channels such as Facebook, Zalo, Tiktok... attracting the majority of individual sellers or small and medium enterprises, selling through branding is the main method.

4️⃣ How to optimize sales on e-commerce exchanges:
Just briefly mentioning the online sales channels above is enough for you to feel a headache, right? So how to optimize sales on these channels?
• You need to clearly determine whether you want to sell for the purpose of increasing revenue or simply promoting the brand. This will help you choose the best selling platform for you.
• Only focus on 1 sales platform and optimize it well, before investing in another platform. Specialization always brings the best results!
• Determine which products are the mainstay and which are solely intended to attract users. The main product must be the product that has a competitive advantage over competitors and brings the main profit for the business. Products used to attract the majority will be popular products suitable for the majority of users and have the most competitive prices compared to the common ground.
• Optimizing selling costs as best as possible, especially in the packaging of goods.
• Customer service must be good for customers to return to buy next time.
• Using sales management software is also an advantage.

5️⃣ Which is the best omnichannel sales management software on the market today?
There are many software on the market today, but depending on your main sales platform, choose the right sales management software. In the framework of this article, Timoads would like to introduce to you 04 software that I find the most professional today.
• The first is Haravan sales management software. This is the most versatile management software in my opinion. Haravan can connect with most e-commerce platforms such as Shopee, Lazada, Tiki... However, its real strength lies in the website part. This is the platform with the most diverse application store that connects directly to your sales website. It is also at the forefront of sales automation on Facebook, Livestream, Mobile App and especially the Google Smart Shopping function that few other platforms can compete with.
• Next is Sapo sales management software. It can be said that Sapo is the successful successor of Haravan. Initially just a small company with "learning" functions from the parent company, but over time, Sapo has gradually proven its formidable position through its professionalism in customer support applications goods in the form of traditional stores such as coffee shops, restaurants, retail stores... and the highlight is Sapo Market, which provides good prices for grocery stores and mini supermarkets.
• In third place, Kiot Viet multi-channel sales management software can be mentioned. This is the pioneering software in optimizing the user experience for retail chains. It also solves very well the problem of how to manage and calculate commissions for collaborators and sales agents. However, the minus point is that the shipping system is confusing and the discount is quite high for each order sold and shipped through Kiot Viet software. This inadvertently leads to an increase in selling costs and the seller cannot sign a contract to transport a better price.
• Finally, the software name has only one word, "Fast". This is the youngest software out of all the software I mentioned above. Because of that, "Fast" is somewhat more prominent than its "elder" in the synchronization and connection between e-commerce channels. It can even connect with Sendo - which is a bit annoying in today's emerging e-commerce platforms, as well as being able to connect to a large number of shops at the same time while maintaining stability.

6️⃣ Conclude :
Based on the above advantages and disadvantages, Timoads hopes you can choose the most optimal and effective way to manage your multiple e-commerce exchanges. If you have any suggestions or need assistance, do not hesitate to contact us immediately.

🏵Timoads - Save your time, save your money.

🏵 The best North-South freight service today1️⃣ North-South freight service pros and consToday, business is no longer li...
02/05/2022

🏵 The best North-South freight service today

1️⃣ North-South freight service pros and cons
Today, business is no longer limited by geographical distance, thanks to the development of freight forwarding services in general and North-South transport services in particular. Buyers can be in Ho Chi Minh, but buy from businesses in Hanoi.
In order to participate in the very exciting market economy, your business needs to catch up with the trends in order to constantly develop.
• Advantages: There are more potential customers in all regions of the country. Businesses can sell more products, increase sales and profits.
• Cons: Gradually losing the monopoly advantage in terms of being a local business. You have to compete with more businesses because shoppers can choose any seller across Vietnam. Therefore, when participating in the domestic market, you need to be very careful.

2️⃣ Notes when using North-South freight service
• Has your product been optimized for production costs? If your raw material area is in the North, you should choose factories that are also in the North to save costs on transporting raw materials to the production area. At that time, the North-South freight transport only played the role of transporting goods in the North to consume the whole country.
• Have you chosen the optimal shipping method? Normally, freight companies calculate the cost based on each vehicle trip. That is, regardless of whether the truck is not full, but they still count as a trip and charge a very high fee, even if there is no merchandise for the truck to return, they still charge for both trips.
• To solve the above problem, you can cooperate with businesses in the same locality to combine goods when the truck is not really full, or cooperate with other businesses to find sources for trucks to turn around to save money. However, this option contains great risks and you cannot always find a business with the same needs to share the cost. So at this point, your business should think about a more certain option, which is the Fulfillment service.

3️⃣ The strength of the Fulfillment operating mechanism that you need to know
• The fulfillment service is the service of consigning your goods to a service provider. When there is an order, they will deliver the order to the consumer at the cheapest cost on your behalf.
• Your business will only need to send goods to a single designated warehouse. Then the service party will distribute the goods to each warehouse in their system across the country.
• When there is an order in the South, the Fulfillment service provider will prioritize picking up goods at the warehouse in the South to deliver to customers. That way the shipping cost will be very low and the shipping time is super fast. Customers who receive their goods earlier than expected will certainly appreciate your professionalism and order more next time.
• What's more, any problems with inventory management, import and export will be completed automatically by the Fulfillment service provider and reported to you in real time. You will no longer worry about losing goods or preserving damaged goods... This helps you to optimize your selling costs very well.

4️⃣ North-south transport - an indispensable trend when joining the domestic economy
Through the above advantages, you must have clearly realized the advantages of mastering the North-South transportation system and managing the Fulfillment operating system, right? It not only helps you to improve our performance, increase scale, but also increase credibility through good user experience. Customers are always a vital element of the business, when customers can buy your goods at an affordable price, with guaranteed quality, they will definitely always support you.
But how to find a reputable North-South transport service provider as well as a professional Fulfillment service? What factors help to evaluate the best service quality?

5️⃣ The best North-South freight service today
There are quite a few companies that provide fulfillment and transportation service that will help you grow your bussiness. Depending on your needs and financial capabilities, you should choose the right service provider. If you have any questions, do not hesitate to contact Timoads for advice. Thanks

🏵Timoads - Save your time, save your money.

🏠 What is supply chain?Supply chain is a very vague concept among young people today. Many of you simply think that this...
30/04/2022

🏠 What is supply chain?

Supply chain is a very vague concept among young people today. Many of you simply think that this is a product supply system from seller to buyer. For example, goods from supermarkets to consumers are a supply chain. Is that correct? Let's find out more with Timoads through the article below.

🏠 Supply chain components:
Supply chains are actually made up of many different elements. Understanding the most important components of the supply chain not only helps you to optimize costs, but also optimizes the operating system for your business.

a. Raw material supplier:
This is at the top of the supply chain. It includes all the elements required to produce a product. For example: labor, electricity, machinery, raw materials for production ... Any shortage of raw materials will have a huge impact on the supply chain, disrupting the supply chain. More severe, it can completely cut off the supply chain without any additional elements.

b. Factory (or manufacturer):
The factory is the place where all of the above materials will be processed to produce products for the final consumer in the supply chain. This place can be considered as the "arena" of businesses because it contains many factors that can directly affect product quality. One of the key factors is technology. China was once considered the world's factory, but can Chinese products compete with European countries or Japan? It is because China has not yet mastered its technology. Most of them just "learned" from outsourcing orders from abroad without paying attention to technical development, so most of them can only produce cheap products.

c. Distributor:
Distributors, agents, retailers, brokers, supermarkets, grocery stores... all stand in the middle of the supply chain, helping to bring products from the manufacturer to the consumer directly. Depending on the product characteristics, businesses should choose a distribution method that is suitable for their business.

d. Logistics service provider :
This is the element that Timoads wants to emphasize for you. The old concepts taught in textbooks do not address this issue because it is often not taken seriously. However, with the breakthrough economic development of Vietnam in the past 10 years, it is impossible not to mention the contribution of the logistics industry. This is clearly shown in the recent period of the whole country fighting against the Covid epidemic.

e. Consumers :
The retail buyer or consumer stands at the bottom of the supply chain. It also demonstrates the purchasing power of the whole economy. The amount and value of products absorbed by consumers more or less when there are supply and demand fluctuations is an inseparable factor when assessing a strong or weak economy.

🏠 The importance of supply chains in the sustainable development of the economy!
When the supply chain is disrupted, the product will not be able to reach the end consumer. So what are its consequences?
• You won't be able to buy products that you need for everyday life like clothes, cosmetics, or even food. If there's a long hiatus, we definitely won't be able to survive.
• Factories produce products but cannot sell, leading to high inventories and limited capital flow. Of course, if they are prolonged, they have to suspend production, workers will be unemployed. The end consumers are factory workers who will no longer have the financial resources to buy essential necessities.
• Without orders from the factory, the distributors, agents, and logistics would not have a job to do, so it is easy to have a mass bankruptcy.
• When the whole economic system is stagnated, it is very likely that there will be widespread insecurity, political instability will be affected more or less.

🏠 Is Lazada's success due to mastering the supply chain?
When the Covid epidemic occurred in Vietnam, surely you clearly felt the value of the supply chain, right? When the supply chain was interrupted, prices went up, goods were scarce, transportation encountered many obstacles... But Lazada rose up very quickly from the crisis. How did they do?
• The first is the ability to adapt very quickly to the crisis. They are a pioneer in allowing 90% of employees to work online from home, rather than giving employees time off. That's why the whole system still works normally and professionally even when the whole country implements the distance.
• The logistics system was completed very early, allowing them to handle a huge amount of orders 05 times higher than usual. While all other e-commerce platforms have to stop or operate in moderation, only Lazada with its internal delivery team name Lex is still operating non-stop and delivering on time to the end consumer.
• Online shopping requirements increase when all people have to stay at home under the government's directive, creating favorable conditions for online business to develop rapidly.
Lazada has taken advantage of the opportunity from danger to turn back and rise up. They have realized the importance of the supply chain and mastered it. So what must you do to master your supply chain?

🏠 How to master the supply chain for your business?
• First, you need to realize that you have mastered the manufacturing process? Will your product or service be affected when supply is limited? If so, find a way to fix it right away.
• Next, is your operating system optimized yet? If your operating system depends too much on changeable factors such as the number of employees, skills, working environment, etc., it is necessary to have a backup plan in case of problems.
• Are logistics service providers for your business really professional and cost-optimized? If not, consult other companies.

🏠 Companies that provide sustainable supply chain solutions:
There are quite a few companies that provide fulfillment solutions that will help you master the supply chain. Depending on your needs and financial capabilities, you should choose the right service provider. If you have any questions, do not hesitate to contact Timoads for consultation. Thanks

🏵Timoads - Save your time, save your money.

🏵Thương mại điện tử và những cơ hội “bùng nổ” trong năm 2022🏵 Đại dịch COVID-19 đã tái định hình thói quen mua sắm của n...
17/03/2022

🏵Thương mại điện tử và những cơ hội “bùng nổ” trong năm 2022🏵

Đại dịch COVID-19 đã tái định hình thói quen mua sắm của người tiêu dùng trong năm 2021. Các diễn biến phức tạp đã ảnh hưởng nghiêm trọng tới các hoạt động truyền thống trong kinh doanh, phân phối hàng hoá. Thương mại điện tử (TMĐT) giúp xoá bỏ những rào cản về khoảng cách không gian và thời gian trong kinh doanh. Đồng thời thúc đẩy tiêu thụ hàng tiêu dùng và thực phẩm trong giai đoạn dịch, điển hình là các mặt hàng thiết yếu và nông sản. Do đó, TMĐT được kỳ vọng sẽ thúc đẩy nền kinh tế internet Đông Nam Á phát triển nhanh chóng trong thập kỷ tới.

1️⃣ Xu hướng thảo luận top 4 sàn TMĐT năm 2021 tăng trưởng 7 lần so với năm 2020

Tình hình COVID-19 phức tạp đã gây ra nhiều tác động tiêu cực lên các lĩnh vực kinh tế, xã hội trên toàn thế giới. Tuy nhiên, đối với ngành TMĐT, dịch bệnh dường như đã mang đến cơ hội lớn, với lượng thảo luận của người dùng vào năm 2021 tăng gấp 7 lần so với năm 2020. Cụ thể, lượng thảo luận của Shopee tăng từ 580.946 vào năm 2020 lên đến hơn 3,4 triệu thảo luận vào năm 2021, lượng thảo luận của Lazada tăng từ 128.690 lên 709.640 vào năm 2021.

2️⃣ “Uy tín, chất lượng” là yếu tố quan trọng nhất ảnh hưởng tới quyết định mua hàng trực tuyến

Hành vi mua sắm online của người tiêu dùng đang tập trung hướng đến “Hàng hoá”, “Chương trình khuyến mãi” và “Trải nghiệm giao nhận hàng”. Trên 50% lượt thảo luận của top 4 sàn TMĐT xoay quanh yếu tố “Hàng hoá” như chất lượng hàng hoá, mức độ đa dạng và giá cả. Trên 23% nội dung thảo luận đề cập đến “Chương trình khuyến mãi và truyền thông” trên các sàn như các chiến dịch siêu sale hàng tháng, các chương trình minigame và livestream.

Tổng quan trải nghiệm của khách hàng trên top 4 sàn TMĐT năm 2021

So với năm 2020, hành vi tiêu dùng của khách hàng có sự dịch chuyển rõ rệt. Nếu ở năm 2020, yếu tố “Chương trình khuyến mãi” gây tác động tích cực nhất đến việc ra quyết định mua hàng, thì đến năm 2021, “Uy tín của sàn” mới là yếu tố tiên quyết ảnh hưởng đến hành vi mua sắm (chiếm hơn 30% lượng thảo luận tích cực). Yếu tố “Giá cả” cũng dần trở nên quan trọng trong việc ra quyết định mua sắm của người tiêu dùng, tăng từ 4% thảo luận năm 2020 lên 16% thảo luận vào năm 2021.

Biểu đồ thể hiện sự dịch chuyển của các yếu tố tác động đến sự hài lòng của người tiêu dùng năm 2021 so với năm 2020

3️⃣ Nhu yếu phẩm, thực phẩm là các mặt hàng được thúc đẩy mua bán online trong mùa dịch 2021
Năm 2021, top ngành hàng được nhắc tới nhiều nhất trên Facebook, đầu tiên phải kể đến các ngành hàng thiết yếu như: Hàng tiêu dùng – Thực phẩm với 16.288.430 tin bài và Nhà cửa – Đời sống với 15.792.410 tin bài, kế đến là các ngành Làm đẹp – Sức khỏe, Thời trang và Thiết bị số. Dưới tác động của đại dịch COVID-19, người tiêu dùng ngày càng quan tâm hơn đến chất lượng cũng như chế độ dinh dưỡng trong khẩu phần ăn hàng ngày, do đó, ta có thể thấy rằng các mặt hàng có lượt đề cập top đầu đều là các mặt hàng thực phẩm nhiều dinh dưỡng như bánh tráng, đậu xanh, sữa chua, mật ong, sữa tươi.

4️⃣ Chiến lược truyền thông hướng CSR và hỗ trợ người dân mùa dịch của các sàn TMĐT
Năm 2021 là một năm nhộn nhịp của thị trường TMĐT Việt Nam với hàng loạt các sự kiện, chiến dịch truyền thông lớn nhỏ. Bên cạnh các chiến dịch như siêu sale hàng tháng, lễ hội âm nhạc supershow, trong năm vừa qua, top 4 sàn đồng loạt thực hiện các chương trình hỗ trợ người dân trong mùa dịch như hỗ trợ nông dân đưa nông sản lên sàn TMĐT, trao tặng các thiết bị, vật tư y tế cho các bệnh viện điều trị COVID-19.

Xu hướng Influencer Marketing ngày càng trở nên phổ biến trong vài năm gần đây, đặc biệt là đối với thị trường TMĐT. Trong năm 2021, top 4 sàn đẩy mạnh đầu tư trong việc kết hợp với các influencer để tăng hiệu ứng truyền thông cho các sự kiện, chiến dịch. Một số KOLs nổi bật trong năm 2021 của top 4 sàn có thể kể đến như HLV Park Hang Seo, cầu thủ Văn Thanh, Tiến Linh (Shopee); Đại sứ thương hiệu LazMall khu vực Đông Nam Á Hyun Bin, Trấn Thành, Ninh Dương Lan Ngọc (Lazada); Đại sứ thương hiệu ca sĩ Hà Anh Tuấn (Tiki).

Bên cạnh đó, các sàn TMĐT cũng có kế hoạch đầu tư bài bản vào quy trình vận chuyển và đảm bảo an toàn phòng chống dịch cho đội ngũ shipper, đảm bảo quá trình mua sắm của người tiêu dùng không bị gián đoạn trong khoảng thời gian giãn cách xã hội được thực hiện quyết liệt từ tháng 7 đến tháng 9/2021.

Đặc biệt trong khoảng thời gian này, Lazada là sàn nhận được nhiều phản hồi tích cực của người tiêu dùng nhất về dịch vụ giao hàng khi đã sớm tập trung triển khai các hoạt động thiết thực nhằm đảm bảo an toàn cho nhân viên và khách hàng như tiêm vaccine, trang bị bộ kit an toàn bao gồm khẩu trang, nước sát khuẩn và kính chắn giọt bắn. Ngoài ra, Lazada còn yêu cầu nhân viên nghiêm túc thực hiện quy định 5K, áp dụng hình thức giao hàng không tiếp xúc và xét nghiệm COVID-19 theo quy định của Chính phủ.

5️⃣ Thương mại điện tử và những cơ hội “bùng nổ” trong năm 2022

Tiếp nối các xu hướng và sự tăng trưởng trong năm 2021, top 4 sàn nên tập trung đẩy mạnh các hoạt động truyền thông và tăng trải nghiệm người tiêu dùng. Shopee nên tiếp tục triển khai các chương trình khuyến mãi, minigame, livestream đa dạng – vốn là lợi thế của sàn và cần chú trọng nhiều hơn về việc kiểm soát chất lượng dịch vụ giao hàng. Tiki nên có kế hoạch cải thiện dịch vụ chăm sóc khách hàng, tối ưu quy trình tiếp nhận và giải quyết các khiếu nại của người mua và người bán. Sendo cần đẩy mạnh truyền thông để tăng độ nhận diện với khách hàng. Với việc dẫn đầu hầu hết các yếu tố làm khách hàng hài lòng, Lazada đang dần nâng vị thế của mình trong mắt khách hàng, tuy nhiên sàn cũng nên chú trọng nhiều hơn vào chất lượng hàng hoá.

🏵Kết luận và đề xuất cải thiện trải nghiệm của khách hàng trên top 4 sàn TMĐT
Dịch bệnh COVID-19 đã góp phần không nhỏ trong việc thúc đẩy thị trường TMĐT tăng trưởng mạnh mẽ trong năm 2021 và làm bàn đạp cho nhiều đột phá mới trong tương lai. Theo Hiệp hội Thương mại điện tử Việt Nam (VECOM), dự báo đến năm 2025, quy mô TMĐT Việt Nam có thể đạt 52 tỉ USD, trở thành thị trường TMĐT có quy mô lớn thứ 3 khu vực ASEAN. Cùng chờ xem cuộc cạnh tranh của các sàn TMĐT sẽ trở nên khốc liệt như thế nào trong năm 2022 nhé.

🏵What are the advantages of digital marketing?In nowday, the term Digital marketing is becoming more and more familiar. ...
14/03/2022

🏵What are the advantages of digital marketing?

In nowday, the term Digital marketing is becoming more and more familiar. It helps businesses connect with their right customer segments. By combining strategies that focus on marketing technology, businesses will achieve better outcomes simply. In this article, let's learn about the advantages that Digital Marketing brings to businesses today.

🏵What is digital marketing?

Digital marketing is promote products and services of businesses through forms of electronic communication, based on the internet. Digital marketing emphasizes 3 factors: using digital media, reaching customers on digital platforms and interacting with customers.

This is considered a suitable solution for many industries and business owners. Results can be seen faster than with traditional marketing. Moreover, through this form of marketing, businesses can develop a customer base in a short period of time.

🏵The advantages of digital marketing today

🏵Low cost

In fact is that the cost of implementing Digital marketing is lower than the traditional form. For example, there are no rental or maintenance fees, no printing fees, and no staffing costs... With a brand identity campaign, when choosing traditional marketing methods such as televisions, posters, flyers, etc., the cost can reach hundreds of thousands USD.

However, digital marketing does not require high costs. It help create a effective competitive playing field for all businesses. Search engines like Google, Bing or Coc Coc are all offer flexible costs so that every business can run ads, depending on the budget they have.

🏵Standard customer segmentation

Quick access to customers is the strength of digital marketing. Customers can easily find the information they need on your website. Operating on the Internet platform, access is very easy, because they are covered everywhere.

It is easy to realize that search engines and social networking platforms have all made choices about demographics, behavior, shopping habits... so that businesses can easily reach with a particular object. In addition, digital marketing will help you completely eliminate geographical distances. You can shop anywhere, any country.

🏵Measure efficiency

Through digital analysis tools, you can completely assess the number of people interested in and accessing your ads, number of searches for specific keywords... In particular, these tools also measure how users know your website through different sources such as Facebook, Google... Or how long customers stay on your website, what content customers often read and interact with...
Affirming brand position

For traditional marketing channels, targeted advertising campaigns can only be estimated in general. Planning is based solely on market research data. But in contrast to digital marketing, the level of accuracy to each number, and you can filter the audience by the criteria you want with just a few simple steps.

The digital marketing platform allows you to evaluate the survey results or each strategy clearly through the portrait of your target audience such as: gender, location, income segment, marital status... This data will be determined in an extremely detailed and precise way.

🏵Digital marketing is viral (spreading) fast

This is considered the most prominent advantage of digital-based marketing. Because it is done mostly on the Internet and social networking sites, the level of spread will be very high. Digital marketing not only helps PR companies for free, but also creates an extremely effective crowd effect.

It can be seen that Digital Marketing has many outstanding advantages. It is considered one of the most effective marketing methods chosen by many people today. It is important for businesses to build a reasonable marketing strategy, before starting to create content, launch advertising campaigns. Based on what the overall business goal is, create technical marketing criteria that align with the goal. Hope the article will bring you a lot of useful information.

🏵Timoads - Save your time, save your money.

🏵 What products should be sold on the e-commerce platform?When choosing products to do business on an e-commerce platfor...
02/03/2022

🏵 What products should be sold on the e-commerce platform?

When choosing products to do business on an e-commerce platform, there are usually 2 main criteria that we choose:
1. Choose products with high demand, showing that customers are in demand and the market has good sales at the moment.
2. Choose products in which you have advantages: in terms of production costs or advantages in product research, or import sources...

How we can find out what the current market needs on the e-commerce platform:
1) Lazada: you can search the name of your product on the search bar (Lazada app), then switch to the best-selling tab to see the sales quantity of each product in 30 days, and summarize for analysis .
2) Shopee: similar to Lazada but you can do so on shopee's website instead of on the app.
3) Tiki and endo do not show the 30-day sale number, but the number of sales from the beginning and the number of reviews, if you work hard to monitor the aggregate, you will get all information you need.
4) We also can go to the category pages to see the best-selling products of the category, to be able to find the products that are selling well in the category.

In addition, there is very good way for brands to develop products is seasonal market demand, creating new needs (note that it must be consistent with the brand and orientation product life).

For example, in the Christmas season, suitable products is such as Christmas trees, Christmas decoration accessories... In this season, you can research more new products suitable to the needs of customers.

Sometimes business also needs a little luck. For example, antibacterial mask products have been selling very slowly before, but have increased dramatically in recent years due to the covid epidemic.

So, in my opinion, you should prepare well and anticipate possible cases to be more proactive about the source of goods and catch the trend.

🏵Timoads - Save your time, save your money.

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