08/08/2025
The BBCMA-Supported Media Workshop and Elections Press Clubs concluded on Thursday, 7 August 2025, at the USP Samoa Campus in Alafua, with a powerful and inclusive dialogue between political party representatives, civil society organisations, and youth. The final session, themed Vision for the Nation: Party Leaders on Accountability, Access and Inclusion,” marked a successful finale to the four-day initiative, which aimed to strengthen media integrity and public engagement in Samoa’s democratic process.
The event brought together representatives from NGOs and civil society groups including SVSG, Nuanua o le Alofa (NOLA), Samoa Chamber of Commerce, Samoa Fa’afafine Association (SFA), Apelu Sports, and students from NUS and USP studying journalism, law, and communications. Moderated by Saui’a Dr. Louise Mataia-Milo (NUS) and Dr. Folototo Seve (USP), the session focused on how political party manifestos address the needs of Samoa’s most marginalised communities.
Panelists from various political parties responded to questions on improving access for persons with disabilities, recognising Fa’afafine and Fa’afatama as respected members of society with access to decision-making and funding, supporting disadvantaged women through initiatives like the Nofotane Program, and promoting environmentally sustainable development.
The moderators summarised key takeaways from the entire Press Club series, highlighting the importance of inclusive leadership, transparency, and the need for political platforms to reflect the lived realities of all Samoans. The sessions were designed to foster talanoa and dialogue—not debate—ensuring respectful and meaningful exchanges. To protect the dignity of participants and avoid misrepresentation, livestreaming was discouraged, prioritising in-person engagement and safeguarding against cyberbullying.
This initiative was made possible through the partnership of BBCMA, JAWS, USP, and NUS, and served as a platform for youth, media, and civil society to engage directly with political leaders. It reaffirmed the role of media as a bridge between the people and those in power.
As Samoa prepares for its upcoming elections, we extend heartfelt gratitude to all candidates and political party teams who participated. We wish you well and hope voters will elect leaders who ensure that all Samoans especially the most vulnerable are heard, seen, and considered in national policies and development.