17/12/2025
The Secret Psychological Leak in Your Funnel â ď¸
This is a confession that needs to be made, especially to businessmen and marketers focused on growth: You are likely underestimating the power of Loss Aversion.
Your product might be great, but your prospect's brain is wired to avoid pain. They are not asking, âWill this make me money?â They are asking, âWhat do I risk losing if I commit to this change?â
This is the Silent Killer that tanks conversion rates.
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