03/12/2024
Have you ever tried a certain marketing tactic (email marketing, Facebook ads, LinkedIn cold outreach, etc.) and it didn’t work?
If so, you may want to reconsider that tactic.
The fact that a tactic didn’t work isn’t necessarily an indicator that the tactic is bad.
The reality is that the strategy behind what you did and the quality of ex*****on matter.
To truly understand if something worked or not, you need to ask yourself these questions:
- Who created the campaign? Yourself? Your cousin? A results-oriented agency? An experienced professional with proven results?
- Did you use market research to develop your strategy and messaging?
- Was your tactic part of an overall strategy that aligns with your organization's strategic goals?
- Was your offer compelling?
- Did you target the right people?
- Did you test different messages?
- Did you test different designs?
- How many times did you send the message?
- If it’s advertising, did you put enough money behind it to get real results?
- If it’s email marketing, did you send enough emails to get results?
- Did you measure success with data?
- Did you give it enough time to be successful?
These are just a few of the many variables that can make or break a marketing campaign.
FOOD for THOUGHT:
If you are one of those people who have written off a certain marketing tactic, did you address all the questions above?
If not, will you try a certain tactic again?
If so, what will you do differently next time?
