21/06/2025
One thing that slows down the production of new talent in South Africa is how ALL older artists want to work with new artists or seen with them to take some of the relevance the hot new artist has.
The new artist still has to solidify their sound, still need to find and adhere to a solid fanbase, still need to setup their economy, pay black tax but already there is grootmans in the DM and comments section begging for a feature.
Its very hard to get in and have a sustainable music career, what you need to do as a new artist is to bring up other new artists, be seen with people that need the light so that they themselves get the break that you got. Working with older artists till your relevance is gone isn’t productive at all, they had their time now its your time and those that you choose to bring up.
I am not saying don’t work with older artists at all, but be strategic, use the first half of your career to find yourself and others that need help.
