17/03/2022
New logos don’t save churches.
Better camera shots won’t hide your problems.
Cool instagram posts can’t make you relevant.
Health must precede growth.
As powerful as multimedia, technology, and marketing can be, they can only act as fertilizer for a seed that is already viable.
In our fast paced, media-dominated world, it’s so easy for us to mix up these priorities. Remember that your first job is never to make flyers, promo videos, livestreams, or mixes. Your first job is to introduce people to Jesus.
Changing strategies is easy. Changing culture is hard. Do the hard stuff first. You can always rebrand later.