Zahaan Unwala

29/04/2022

27/04/2022

Most Smaller brands forget to do a thorough Competitor Analysis! This is a huge mistake!

Competitor Analysis are super valuable and are a must if you truly want to succeed in your industry!

These are 7 easy steps to making a perfect competitor analysis!

20/04/2022

Nurture Leads!.

19/04/2022

Content is the future!

18/04/2022

Understand the power of existing customers!

17/04/2022

Driving Revenue through your website!.

16/04/2022

Organic traffic takes a while to build, and as a small business, you want to invest in short-term plays. Pay-to-play tactics that target buyers with high intent are great for short-term wins to jump-start other objectives.

Google Ads are perfect if you know that your target audience is searching the web for your product or solution. If they aren't, you might consider social media ads instead. Individuals on social media have less buying intent, but with highly targeted ads and enough impressions, you'll gain the interest of your audience.

15/04/2022

Converting Leads!

14/04/2022

These brands are eventually going to die out!

13/04/2022

Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

It is a channel you will always own (unlike other platforms which may change policies or go in and out of style), and it has the capability of generating organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives.

Your website isn't just a simple brochure, either. You have the capability of turning it into a 24-7 salesperson by understanding how to convert traffic and turn them into lead.

12/04/2022

Social media might seem like it's just a fun platform for people to socialize and connect, but it's actually a powerful business tool. Social media can help you increase your domain authority, improve your search engine rankings, and engage with potential customers. Why wouldn't you want to be seen where your potential customers spend their time?

11/04/2022

Is there someone in your area with a high social media following who's considered an expert in a field your company exists in? If you're able to reach out to them, see if they'd be willing to share an experience they've had with your product or service on social media. This will alert their follower base of your product. These followers may also trust your product more because an expert is endorsing it. .

10/04/2022

Email marketing has over the years been a major way of increasing customer conversion. But the question still remains: “what type of emails are you sending to them?”

Sending educational email is a smart method of educating your customers – and giving them good reasons to consider buying from you – and not your competitors.

If they can get valuable content from you at the earlier stages, they probably will like to remain with you.

Dare to train your new customers with educational emails. Show them step-by-step, how to use your product, the benefits, and behind-the-scenes video or pictures. And nurture existing customers with loyalty programs

Just the same way you nurture your new employees to understand the company’s goal & culture, you must train your customers via email newsletters, too.

Using customer’s personal experience at some point in the pre-sales, sales and even post sales stages can be very effective.

Because, it gives them the feeling that they are part of your business, as they are always informed about any change or promos associated with your business. This is a strong motivating factor when they’re making purchase decisions. .

09/04/2022

If there's a new social platform you're interested in or a new marketing trend, don't be afraid to experiment. If an experiment goes well, you could be ahead of the game, and it never hurts to be a thought leader in your industry.

08/04/2022

There are a lot of factors that play into why a certain site or page appears in the top spots on the Google (or another search engine) search engine results page (SERP). Backlinko reports some of Google's top factors, which include having relevant keywords (and their placement on your site), the length of your content, having high-quality content, how fast your page loads, how often you post content, and more.

When it all boils down, Google essentially tries to find the best piece of content to present to the person searching. For example, if I'm searching for the best salon in Pune, it wouldn't be helpful for me to find a web page of a salon that has closed down and is located in Mumbai. It would, however, be helpful for me to find a salon in my area with great Yelp reviews, an easy-to-navigate website, and contact information readily available. Google always wants to surface the most relevant, highest-quality piece of content.

To rank higher on Google, you can leverage the power of SEO

07/04/2022

When it all boils down, Google essentially tries to find the best piece of content to present to the person searching. For example, if I'm searching for the best salon in Pune, it wouldn't be helpful for me to find a web page of a salon that has closed down and is located in Mumbai. It would, however, be helpful for me to find a salon in my area with great Yelp reviews, an easy-to-navigate website, and contact information readily available. Google always wants to surface the most relevant, highest-quality piece of content.

To rank higher on Google, you can leverage the power of SEO,.

06/04/2022

Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

It is a channel you will always own (unlike other platforms which may change policies or go in and out of style), and it has the capability of generating organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives.

Your website isn't just a simple brochure, either. You have the capability of turning it into a 24-7 salesperson by understanding how to convert traffic and turn them into leads

05/04/2022

Content and blogging are extremely important when it comes to your search engine ranking. The more often your desired keywords appear in your high-quality and helpful content, the more likely you are to appear in search results. A great way to become an authority on your topic, product, or service is to blog.