06/08/2026
This is YG PRO, Studio.YG’s push to take esports merch beyond the usual team gear and turn it into something you’d actually want to wear off the field.
We teamed up with Studio.YG to build out the branding and merch system from the ground up, from creative direction through production sourcing, channeling the team’s energy and competitive drive. The whole look pulls from phoenix symbolism and the idea of rising up as a champion, with flames woven through the graphics, materials, and little garment details throughout.
Every detail was considered: TPU logos, embroidered patches, piping, color-matched ribbed collars, raised prints, premium DTF, sublimation, and reflective finishes, built to feel as good as it looks.
Designed in collaboration with Studio.YG
Available now.