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Financial analyst company Gartner, Inc. reported on Chinese businesses, finding that those that illustrated the most res...
23/09/2021

Financial analyst company Gartner, Inc. reported on Chinese businesses, finding that those that illustrated the most resilience during the pandemic were the ones that partnered with highly reputed digital providers and incorporated automation into their business plans. It gave an example of a department store that put its resources into social marketing. By deploying its own sales clerks as hosts of a livestreamed event, the company was able to generate the same amount of weekly revenue as it would have achieved pre-Covid-19.

Micro-target your exact audiences:Social media advertising for most platforms means giving advertisers the ability to fo...
23/09/2021

Micro-target your exact audiences:
Social media advertising for most platforms means giving advertisers the ability to focus ads towards their own target audiences using data from users – and Facebook is no different. In fact one of the main benefits of advertising on Facebook is that the platform is very data rich. You can micro-target the audiences that are best for your business.

Facebook has a meticulous level of detail that lets you narrow down the demographic for every ad you run. Businesses can create ads to narrow down their target audiences for segments under:

Gender
Age
Location
Spoken languages
Interests (expressed interests, likes, and hobbies from their Facebook profile)
Education level or history
Job title
Income

Your customers spend most of their time on Facebook.Let’s start with the facts. 80% of all Internet users use Facebook. ...
09/09/2021

Your customers spend most of their time on Facebook.
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. t has billions of users and most of them check their page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it every day.

Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.

A major benefit of Facebook advertising is its ability to reach your exact audience.Facebook advertisement is one of the...
09/09/2021

A major benefit of Facebook advertising is its ability to reach your exact audience.
Facebook advertisement is one of the most popular types of online advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them. If you really know your customers, you can use Facebook advertising to engage them.

The need for a digitally focused rebrand doesn’t only apply to technology companies. Even the most traditional of produc...
03/09/2021

The need for a digitally focused rebrand doesn’t only apply to technology companies. Even the most traditional of product companies need digital as a central component of their marketing culture to retain relevance. Digital design is changing products and industries around the world, with outdated approaches facing a steepening decline in ineffectiveness.

A majority of consumers now prefer to engage with small and medium businesses online. To give your customers the best im...
03/09/2021

A majority of consumers now prefer to engage with small and medium businesses online. To give your customers the best impression of your business, it’s crucial to know how they behave, what they expect, and how to boost your digital presence to meet their expectations.

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