06/03/2022
๐ง๐ต๐ฒ ๐๐ต๐ถ๐ป๐ด๐ ๐๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ต๐ฒ๐ป ๐๐ผ๐ ๐๐ฎ๐ป๐ ๐๐ผ ๐๐ฒ๐ป๐๐๐ฟ๐ฒ ๐ถ๐ป๐๐ผ ๐ฑ๐ผ๐ถ๐ป๐ด ๐ข๐ป๐น๐ถ๐ป๐ฒ ๐๐ฑ๐ ๐ถ๐ป ๐๐ ๐ฎ๐ป๐ฑ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ...
Story Time:
a client wanted to do Ads for her Luxury Flower bouquet due to our NDA let's call her company Blossom House.
Blossom House sells Luxury Flower Bouquet, what I noticed is that Blossom House doesn't have a Funnel System or any Pixel installed, moreover, the Business Page lacks the number of likes which could've
added up to the credibility of the Business and No, I am not talking about Vanity Metrics.
lots of businesses fall into this buying likes and followers, this is a bad practice because not only your audience is not targeted, but also it can get you banned from doing ads. moving on...
I understand that my client was just a starter and she already spent almost a thousand dollars on the Website, Logo, etc.
anyways.
in able for Blossom House to grow Online here is what it can do.
1. Of course first things first it needs to ๐ด๐ฟ๐ผ๐ ๐ณ๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ฃ๐ฎ๐ด๐ฒ ๐น๐ถ๐ธ๐ฒ๐.
2. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐ณ๐ฒ๐ ๐ฝ๐ผ๐๐๐ that introduce Blossom House, alongside engaging posts, examples are:
Blog Post - This can help the Business not only give value to the target audience but can also drive traffic to the Website
Videos - it can be some review of an existing customer that already purchased a product.
Question - a conversation starter post that will make the people talk to the comment section.
3. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐๐ฎ๐ฟ๐ฒ๐ป๐ฒ๐๐ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป that introduces the Blossom House and its Product. Brand Awareness Objectives can help the Business gain impressions and be on top of the mind of their audience.
Note: you can tweak the audience for your Campaign based on their Demographics, this is why Buyer Persona is important when doing ads.
4. ๐ฅ๐๐ป ๐ฎ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป that targets a specific audience based again on their Demographics.
Blossom House can also create a custom audience that is already familiar with their Business, what I mean is that whoever
engaged with her Brand Awareness Campaign ad can be re-targeted, doing this effort she can reach a wider audience,
more sales, and can successfully grow her business.