The Next Comms

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The Next Comms

The Next Comms is a distinguished digital and social media agency with a remarkable track record in lead generation for the home services industry.

Our success stories speak volumes about our expertise and commitment to delivering tangible results.

24/10/2025

🎉 I made it.
90 posts in 90 days.

When I started → I wasn’t sure if I could stay consistent or if anyone would even care.

Now → I’ve shared 11 years of lessons, frameworks, and proof that marketing works when you stay consistent.

But here’s the truth → Content isn’t about going viral.
It’s about building trust, clarity, and discipline.

🙏 Thank you to my community for following along.
🙏 And most importantly → thank you to my team (designers, media buyers, ops) who made this possible. This was never a solo effort.

This is Day 90 — but really, it’s just the beginning. 🚀

23/10/2025

The cost of hiring a social media agency in Singapore 👇

There are 2 cost buckets:
1️⃣ Ad Spend → Paid to FB, IG, TikTok, Google

SMEs: $1K–10K/month

Established firms: $30K–100K+/month

2️⃣ Agency Fee

Retainer model: $988–8K/month for SMEs, $10K+ for big firms

Partnership model: Base fee + % of revenue (agency wins when you win)

💡 SMEs can budget $2K–5K/month (ads + fees). Big firms easily spend $30K–100K+.

👉 The smartest companies see agencies as growth partners — not just vendors.

22/10/2025

Complete Guide to Social Media Ad Costs in Singapore (2025) 👇

📌 Facebook → CPM $8–15 | CPL $20–150 | Min $1/day
📌 Instagram → CPM $10–18 | CPL $25–150 | Min $1/day
📌 TikTok → CPM $5–12 | CPL $15–150 | Min $50/day

💡 Sample budgets:

$1K on FB → ~20–40 leads

$1K on IG → ~15–35 leads

$1.5K on TikTok → ~15–30 leads

⚠️ CPL can hit $150 for high-ticket, but remember → 1 closed deal = ROI.

👉 The smartest SMEs in SG don’t choose one platform. They stack all 3 for a full funnel.

21/10/2025

From 1 lorry to 6 🚚
This Singapore mover used Facebook Ads to scale step by step:

✅ Offer: 3-room move from $300 + free boxes
✅ Targeting: hyper-local by estate
✅ Proof: reviews + before/after
✅ Follow-up: WhatsApp automation

Result?
📈 30–50 leads per month
📈 Revenue up 20–40%
📈 Expanded fleet → 6 lorries

👉 That’s the power of a proven ad system.

20/10/2025

Best Social Media Agency in Singapore? Here’s how to tell 👇

✅ Good Agency → proof, expertise, unlimited creatives, frameworks, transparency.
❌ Bad Agency → vague promises, just posts content, vanity metrics.

👉 Don’t settle for “posting.”
Work with an agency that actually drives sales + ROI.

07/10/2025

Ad fatigue is real.
When your audience sees the same ad too many times → clicks drop, leads dry up, ROI dies.

The fix? Unlimited Creatives.
👉 5–10 variations per campaign
👉 Rotate new hooks every 7–10 days
👉 Use multiple formats (Reels, images, testimonials)

The more you test, the more winners you find.
And that’s how you scale without killing your ROI.

06/10/2025

Facebook Ads vs Google Ads in Singapore ⚖️

✅ Facebook Ads → Best for demand creation, awareness, and pipeline building.
⚠️ But leads may not always be urgent.

✅ Google Ads → Best for demand capture. People searching = high intent to buy.
⚠️ But keywords are expensive and competitive.

👉 The smartest service businesses in SG use BOTH.
FB warms and educates → Google captures the “ready to buy” intent.

05/10/2025

The Top 10 Mistakes I see Singapore businesses make with social media ads 👇

1️⃣ Inconsistent ads
2️⃣ No clear offer
3️⃣ Targeting too broad
4️⃣ Optimizing for likes, not leads
5️⃣ Poor creatives
6️⃣ No retargeting
7️⃣ Ignoring WhatsApp/DM follow-up
8️⃣ Not tracking CPL/CPA
9️⃣ Overusing discounts
🔟 Giving up too early

⚡ Avoid these, and you’ll turn ads into a reliable growth engine.

04/10/2025

Day 82: Lead generation in Singapore is tough if you’re relying on referrals or one-off ads.

Here are proven strategies for SMEs 👇
1️⃣ Run consistent paid ads (FB/IG/TikTok)
2️⃣ Use lead forms + WhatsApp for instant follow-up
3️⃣ Show proof (reviews, numbers, case studies)
4️⃣ Hyper-local targeting (estate-level)
5️⃣ Build a strong follow-up system

👉 Lead gen isn’t luck. It’s a system. Build the system, and your pipeline never dries up.

03/10/2025

FB vs TikTok vs IG Ads in 2025 👇
✅ Facebook → Consistent lead gen, strong targeting (but higher CPL)
✅ TikTok → Cheap awareness, younger BTO buyers (but fast ad fatigue)
✅ Instagram → Visual proof, Reels & Stories (don’t chase likes)

👉 Best move? Stack them.
FB = consistent leads
TikTok = awareness boost
IG = trust + authority

That’s how home service businesses dominate in 2025.

30/09/2025

📸 5 Instagram Ads Tips for Home Service Businesses (2025)

1️⃣ Vertical First
👉 Design ads in 9:16 format.
⚡ Reels + Stories dominate attention in 2025.

2️⃣ Call Out Your Audience
👉 “Singapore homeowners…”
👉 “Moving in 30 days? This is for you.”
⚡ Specific call outs stop the scroll.

3️⃣ Show Proof in Creative
👉 Reviews, testimonials, before/after, case studies.
⚡ Proof > Pretty design.

4️⃣ Use Simple Offers
👉 Movers → “Full move from $300 + FREE boxes.”
👉 ID → “BTO Reno Package from $11,822.”
⚡ Clear + irresistible offers convert best.

5️⃣ Optimize for Leads, Not Likes
👉 Run Lead Form or WhatsApp CTAs.
👉 Track CPL & CPA.
⚡ Likes don’t pay bills — leads do.

💡 Takeaway: IG Ads in 2025
✅ Vertical-first
✅ Call out audience
✅ Show proof
✅ Clear offers
✅ Optimize for leads

29/09/2025

📱Can TikTok Ads Work for Lead Generation?
Yes — but you need the right strategy 👇

1️⃣ Hook Fast
⚡ You only have 3 seconds.
👉 “Singapore homeowners…”
👉 “Moving soon? Watch this.”

2️⃣ Show Real People
TikTok = authenticity.
UGC-style > polished ads.
👉 Record staff, customers, or yourself.

3️⃣ Local Targeting
Home services = local business.
⚡ Use geo-targeting by city/town to reach only relevant audiences.

4️⃣ Lead Forms Inside TikTok
Less friction = higher conversions.
⚡ Use instant lead forms & integrate with WhatsApp/CRM for fast follow-up.

5️⃣ Test & Iterate
TikTok ads burn out fast.
👉 Refresh creatives weekly.
👉 Test multiple hooks + CTAs.

✅ Why TikTok is Useful

Great for top-of-funnel awareness

Cheaper CPMs than Facebook

Authentic format builds trust fast
👉 Especially effective for younger homeowners (BTO couples, first-time buyers).

⚠️ Challenges

Ad fatigue comes quickly → need high content volume

Leads may be less qualified (more curious than ready-to-buy)

Requires fast follow-up (or leads go cold)

💡 Takeaway
TikTok CAN generate leads.
But success = volume + speed + authenticity.
👉 Treat TikTok as a lead booster — not your only source.

Address

36 Carpenter Street #02/01
Singapore
059915

Telephone

+6582227268

Website

https://thenextcomms.com/

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