The Next Comms

The Next Comms The Next Comms is a distinguished digital and social media agency with a remarkable track record in lead generation for the home services industry.

Our success stories speak volumes about our expertise and commitment to delivering tangible results.

📸 5 Instagram Ads Tips for Home Service Businesses (2025)1️⃣ Vertical First👉 Design ads in 9:16 format.⚡ Reels + Stories...
30/09/2025

📸 5 Instagram Ads Tips for Home Service Businesses (2025)

1️⃣ Vertical First
👉 Design ads in 9:16 format.
⚡ Reels + Stories dominate attention in 2025.

2️⃣ Call Out Your Audience
👉 “Singapore homeowners…”
👉 “Moving in 30 days? This is for you.”
⚡ Specific call outs stop the scroll.

3️⃣ Show Proof in Creative
👉 Reviews, testimonials, before/after, case studies.
⚡ Proof > Pretty design.

4️⃣ Use Simple Offers
👉 Movers → “Full move from $300 + FREE boxes.”
👉 ID → “BTO Reno Package from $11,822.”
⚡ Clear + irresistible offers convert best.

5️⃣ Optimize for Leads, Not Likes
👉 Run Lead Form or WhatsApp CTAs.
👉 Track CPL & CPA.
⚡ Likes don’t pay bills — leads do.

💡 Takeaway: IG Ads in 2025
✅ Vertical-first
✅ Call out audience
✅ Show proof
✅ Clear offers
✅ Optimize for leads

📱Can TikTok Ads Work for Lead Generation?Yes — but you need the right strategy 👇1️⃣ Hook Fast⚡ You only have 3 seconds.👉...
29/09/2025

📱Can TikTok Ads Work for Lead Generation?
Yes — but you need the right strategy 👇

1️⃣ Hook Fast
⚡ You only have 3 seconds.
👉 “Singapore homeowners…”
👉 “Moving soon? Watch this.”

2️⃣ Show Real People
TikTok = authenticity.
UGC-style > polished ads.
👉 Record staff, customers, or yourself.

3️⃣ Local Targeting
Home services = local business.
⚡ Use geo-targeting by city/town to reach only relevant audiences.

4️⃣ Lead Forms Inside TikTok
Less friction = higher conversions.
⚡ Use instant lead forms & integrate with WhatsApp/CRM for fast follow-up.

5️⃣ Test & Iterate
TikTok ads burn out fast.
👉 Refresh creatives weekly.
👉 Test multiple hooks + CTAs.

✅ Why TikTok is Useful

Great for top-of-funnel awareness

Cheaper CPMs than Facebook

Authentic format builds trust fast
👉 Especially effective for younger homeowners (BTO couples, first-time buyers).

⚠️ Challenges

Ad fatigue comes quickly → need high content volume

Leads may be less qualified (more curious than ready-to-buy)

Requires fast follow-up (or leads go cold)

💡 Takeaway
TikTok CAN generate leads.
But success = volume + speed + authenticity.
👉 Treat TikTok as a lead booster — not your only source.

📢 8 Facebook Ads Tips for Home Service Businesses in 20251️⃣ Call Out WHO You Serve👉 “Singapore homeowners moving in 30 ...
28/09/2025

📢 8 Facebook Ads Tips for Home Service Businesses in 2025

1️⃣ Call Out WHO You Serve
👉 “Singapore homeowners moving in 30 days…”
👉 “BTO couples collecting keys this year…”
⚡ Specific call outs stop the scroll.

2️⃣ Lead with an Irresistible Offer
Not “We provide moving services.”
But → “Move your 3-room flat from $300 with FREE boxes.”

3️⃣ Show Real Proof
📸 Photos, videos, testimonials, reviews.
⚡ Proof > Promise every time.

4️⃣ Use Short Videos
⚡ Reels & UGC-style ads outperform static images in 2025.

5️⃣ Test Multiple Creatives
🧩 1 ad ≠ enough.
⚡ Run 5–10 creatives per campaign. Let the market choose.

6️⃣ Hyper-Local Targeting
📍 “Bukit Panjang homeowners”
⚡ Home services = location-based.

7️⃣ Retarget Fast
⏳ Follow up within 24 hours.
⚡ Leads go cold quickly in home services.

8️⃣ Track CPL & CPA, Not Just Likes
📈 Likes don’t pay bills.
⚡ Focus on cost per lead & cost per acquisition.

💡 Takeaway: Winning with Facebook Ads in 2025 =
👉 Clear WHO
👉 Strong Offer
👉 Proof
👉 Local focus
👉 Fast follow-up

That’s how home service businesses grow.📢 8 Facebook Ads Tips for Home Service Businesses in 2025

1️⃣ Call Out WHO You Serve
👉 “Singapore homeowners moving in 30 days…”
👉 “BTO couples collecting keys this year…”
⚡ Specific call outs stop the scroll.

2️⃣ Lead with an Irresistible Offer
Not “We provide moving services.”
But → “Move your 3-room flat from $300 with FREE boxes.”

3️⃣ Show Real Proof
📸 Photos, videos, testimonials, reviews.
⚡ Proof > Promise

I’m not chasing perfect posts.I’m chasing consistency.Some posts will flop.Some will feel rough.But each one is a rep.An...
27/09/2025

I’m not chasing perfect posts.
I’m chasing consistency.

Some posts will flop.
Some will feel rough.
But each one is a rep.
And reps → results.

That’s why I’m still here at Day 77 of 90.

👉 Reminder: Done is better than perfect.

🚚 Movers: Here’s How to Never Run Out of Content → Use These 5 Categories 👇1️⃣ Past → Share your journey.👉 “When we firs...
26/09/2025

🚚 Movers: Here’s How to Never Run Out of Content → Use These 5 Categories 👇

1️⃣ Past → Share your journey.
👉 “When we first started, we only had 1 lorry. Today we run 6 lorries islandwide.”
⚡ Past = builds relatability.

2️⃣ Recent/Last → Show what just happened.
👉 “Last week, we helped a family move their 3-bedroom condo from Bedok to Serangoon — 2 queen beds, OLED TV, fragile kitchen items all protected.”
⚡ Recent = builds credibility.

3️⃣ Present → Talk about what’s happening now.
👉 “Right now, we’re offering FREE boxes delivered in 24 hours for all bookings in August.”
⚡ Present = builds connection.

4️⃣ Trends → Ride what’s trending.
👉 “Cost of moving in Singapore has gone up — here’s how to still save money on your next move.”
⚡ Trends = builds reach.

5️⃣ Manufactured → Teach intentionally.
👉 “5 things to do before moving day to avoid last-minute stress.” (checklist carousel or reel)
⚡ Manufactured = builds authority.

💡 Takeaway: Rotate these 5 content types → and you’ll never run out of engaging mover posts.

Not Sure How to Use the 5 Content Categories For Your Social Media Posting?Here are real examples you can swipe 👇1️⃣ Pas...
25/09/2025

Not Sure How to Use the 5 Content Categories For Your Social Media Posting?
Here are real examples you can swipe 👇

1️⃣ Past → Share your journey.
✔ “When I started, I scaled a mover from 1 lorry to 6. Here’s what I learned.”
✔ “Our first $10K ad campaign mistakes — and how we fixed them.”

2️⃣ Recent/Last → Show what just happened.
✔ “Wrapped up a $2.3M campaign for an ID firm — 67 customers in 6 days.”
✔ “Recent condo move from Bedok to Serangoon — queen beds, OLED TV, sofa, all protected.”

3️⃣ Present → Talk about what’s happening now.
✔ “Currently running a 90-day content challenge (this is Day 75).”

4️⃣ Trends → Ride what’s trending.
✔ “Meta just released a new ad placement — here’s how it affects local businesses.”
✔ “Trending sound used for home reno tips — here’s how to ride it.”

5️⃣ Manufactured → Teach intentionally.
✔ “5 steps to follow up with leads (Follow-Up Kit framework).”
✔ “POWER AD OFFER: Who, WIIFM, You, CTA.”

💡 Takeaway: You don’t need to invent new content daily. Rotate these 5 categories + apply them with examples = endless content ideas.

😩 Stuck staring at your screen, not knowing what to post for your social media platforms?Here are 5 categories of conten...
25/09/2025

😩 Stuck staring at your screen, not knowing what to post for your social media platforms?
Here are 5 categories of content that always work (and keep your feed alive):

1️⃣ Past → Share your journey.
✔ Mistakes, lessons, and how you started.
(Relatable content = builds connection)

2️⃣ Recent/Last → Share what just happened.
✔ Client wins, latest projects, BTS.
(Credible content = builds trust)

3️⃣ Present → Share what you’re doing now.
✔ Current goals, live campaigns, challenges.
(Real-time content = builds connection)

4️⃣ Trends → Ride what’s trending.
✔ Industry news, memes, platform updates.
(Trend content = builds reach)

5️⃣ Manufactured → Teach intentionally.
✔ Frameworks, checklists, educational posts.
(Planned content = builds authority)

💡 Takeaway: You don’t need to overthink. Rotate between these 5 categories for your social media management, and you’ll never run out of content again.

In Singapore, every service business claims to be the best mover, most affordable ID firm, or trusted contractor. But cu...
13/09/2025

In Singapore, every service business claims to be the best mover, most affordable ID firm, or trusted contractor. But customers today don’t buy claims — they buy proof.

💡 Proof > Promise every time.
Here are 5 ways to show it:

1️⃣ Testimonials & Reviews – Let happy customers speak for you.
2️⃣ Case Studies & Results – Share real numbers, not hype.
3️⃣ Before & After Visuals – Show the transformation clearly.
4️⃣ Screenshots & Receipts – CPL, CPA results, invoices, bookings.
5️⃣ Client Stories – Human, authentic stories build trust fastest.

✅ Proof builds trust.
✅ Trust drives sales.
✅ Sales grow your business.

👉 If you’re in Singapore (interior design, movers, painters, flooring, maid agencies), stack undeniable proof in your marketing. The more proof you show, the less convincing you need to do.

🚨 People don’t always need something new…They just need to be reminded.🔑 Truth is, reminders > brand-new ideas.✅ Familia...
12/09/2025

🚨 People don’t always need something new…
They just need to be reminded.

🔑 Truth is, reminders > brand-new ideas.
✅ Familiarity builds trust
✅ Repetition drives action

That’s why the best brands in Singapore don’t reinvent daily — they remind their audience of what matters most.

Here are 5 simple ways you can do it 👇
1️⃣ Reshare your best content
2️⃣ Use evergreen hooks (“Don’t forget…”)
3️⃣ Show proof again (case studies, testimonials)
4️⃣ Teach in different formats (Reel, Carousel, Story)
5️⃣ Repeat your CTA (“DM us”, “Link in bio”)

💡 Takeaway: Don’t chase “new” every day.
Repetition = Revenue.

If you’re a service business in Singapore (interior design, movers, flooring, renovation), this is how you stay top-of-mind, build trust, and convert more leads through social media marketing.

🚚 Movers in Singapore – want to scale your business? Here’s the sequence:1️⃣ Do More – take on more jobs, run more ads, ...
11/09/2025

🚚 Movers in Singapore – want to scale your business? Here’s the sequence:

1️⃣ Do More – take on more jobs, run more ads, and advertise on one platform (e.g. Facebook) really well. Reps > Perfection.
2️⃣ Do Better – once steady, improve customer service, streamline delivery, and cut hidden costs to increase profit per job.
3️⃣ Do New – only after more + better, expand into new services (storage, disposal, office moves).

👉 Most movers fail because they jump into new too soon.
👉 Same with marketing – don’t spread across too many platforms.
🔑 Focus on ONE channel, master it, then expand.

Most entrepreneurs jump into new markets, new products, new services too early. 🚀But truth is → growth comes in sequence...
11/09/2025

Most entrepreneurs jump into new markets, new products, new services too early. 🚀
But truth is → growth comes in sequence:

1️⃣ Do More – reps before refinement. Run more ads, close more calls, post more content.
2️⃣ Do Better – once you have data, refine. Optimize your ads, polish your offer, improve delivery.
3️⃣ Do New – only after more + better, expand into new.

👉 Stop skipping steps.
👉 Do More. Then Do Better.
👉 Only then → Do New.

Most ads fail because they’re too generic.That’s why I use the 5W1H framework for service businesses — it forces you to ...
07/09/2025

Most ads fail because they’re too generic.
That’s why I use the 5W1H framework for service businesses — it forces you to be clear, specific, and impossible to ignore 👇

🟢 WHO → Call out your exact audience
🟢 WHAT → State the offer clearly
🟢 WHERE → Be location-specific
🟢 WHEN → Add urgency or timeframe
🟢 WHY → Show the main benefit
🟢 HOW → Tell them the next step

Whether you’re a mover, interior designer, painter, maid agency, or plumber — this formula works.

💡 Tip: Strong ads don’t start generic. Be specific with WHO + WHERE and your audience will feel: “This ad is for ME.”

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