SDG Digital

SDG Digital I am a freelance digital marketing & social media consultant. I specialise in social media management

Social content help to increase engagement, followers and brand loyalty, and for business owners this means it can help ...
12/10/2020

Social content help to increase engagement, followers and brand loyalty, and for business owners this means it can help with sales and the growth of your business.

Write content and titles that appeal to both your audience as well as search engines.
30/09/2020

Write content and titles that appeal to both your audience as well as search engines.

You must ensure that whatever message you put out on social media regarding your content, that people can act on it and ...
29/09/2020

You must ensure that whatever message you put out on social media regarding your content, that people can act on it and act fast.

It is important to define the objective of your content. Decide how the content will be used to grow your business and p...
28/09/2020

It is important to define the objective of your content. Decide how the content will be used to grow your business and plan accordingly, for example, is it going to be used to generate leads or improve sales? Set out your specific social media marketing goals.

If you have good quality content, most people will be more than happy to share it!
25/09/2020

If you have good quality content, most people will be more than happy to share it!

The more high quality backlinks you have pointing to your content, the more traffic you will get.
24/09/2020

The more high quality backlinks you have pointing to your content, the more traffic you will get.

Content marketing focuses more on the long term strategy versus going for an instant sale. Take the time to create great...
23/09/2020

Content marketing focuses more on the long term strategy versus going for an instant sale. Take the time to create great content and sales will follow down the line.

Getting the input from an industry leader can be a great way to improve your content marketing through social proof.
22/09/2020

Getting the input from an industry leader can be a great way to improve your content marketing through social proof.

If you are looking to increase the amount of user response and social media shares, add images and videos to your social...
21/09/2020

If you are looking to increase the amount of user response and social media shares, add images and videos to your social media posts.

If you want your customers to click on your posts, it is important that you interact with them as well, and for them to ...
18/09/2020

If you want your customers to click on your posts, it is important that you interact with them as well, and for them to see that you are interested in what they have to say too.

It is so important to listen to what your customers are saying online and engage with them.
17/09/2020

It is so important to listen to what your customers are saying online and engage with them.

On some social media channels such as Facebook, incorporating video ads can gain a lot of traction and engagement for yo...
16/09/2020

On some social media channels such as Facebook, incorporating video ads can gain a lot of traction and engagement for your brand.

In addition to using social media to organically grow your brand, it can and should also be used as a paid marketing cha...
15/09/2020

In addition to using social media to organically grow your brand, it can and should also be used as a paid marketing channel.

Retargeting is a great tool for social media marketing. It allows for your business to be in the eyes of your customer b...
14/09/2020

Retargeting is a great tool for social media marketing. It allows for your business to be in the eyes of your customer beyond when they are on your site.

Ensure your website keeps your customer engaged enough to want to follow through on a call to action such as purchasing ...
11/09/2020

Ensure your website keeps your customer engaged enough to want to follow through on a call to action such as purchasing your product. Create content and a message that is both relevant and engaging.

See what people in your industry are saying through social listening. It helps you to identify trends your audience may ...
10/09/2020

See what people in your industry are saying through social listening. It helps you to identify trends your audience may be following, as well as the tone and language that they use.

Topical authority relates to whether your business is regarded as a trusted source of information on a specific topic. T...
09/09/2020

Topical authority relates to whether your business is regarded as a trusted source of information on a specific topic. The more authoritative your page is, the more traffic will increase to it.

The use of hashtags are good when organizing your social media posts, but be aware that the more hashtags you use, the l...
08/09/2020

The use of hashtags are good when organizing your social media posts, but be aware that the more hashtags you use, the less engagement you get. Using too many can annoy your followers, which result in a decline in post engagement.

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