
03/10/2024
Etihad Airways, the flagship carrier of the United Arab Emirates, along with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), is celebrating the remarkable success of their Abu Dhabi Stopover programme. Since its relaunch, the initiative has far surpassed expectations, providing a significant boost to the emirate’s tourism industry.
Exclusive to Etihad Airways, the Abu Dhabi Stopover programme has experienced impressive growth since its revival. In the first half of 2024, the programme attracted 24,000 international visitors, a dramatic increase from the 7,000 visitors in the second half of 2023, representing a staggering 242% growth. With continued strong demand and a rise in bookings anticipated for the remainder of the year, the programme is on course to meet its ambitious goal of welcoming 75,000 international stopover visitors in 2024.
Antonoaldo Neves, Chief Executive Officer, Etihad Airways, said: “The growth of our Abu Dhabi Stopover programme has far exceeded our projections. We’ve seen international visitors more than triple in just six months. This success not only showcases Abu Dhabi’s appeal as a destination but also demonstrates the programme’s effectiveness in encouraging travellers to experience the emirate’s wonders.”
Travelers are seizing the chance to explore Abu Dhabi, staying for an average of two nights. The programme has garnered significant interest from major markets, including the UK, USA, Australia, EU countries, and India.
His Excellency Saleh Mohamed Al Geziry, Director General for Tourism, DCT Abu Dhabi, said: “The Abu Dhabi Stopover programme exemplifies the power of strategic partnerships in driving tourism growth. This innovative initiative is clearly resonating with international travellers, offering them a compelling reason to explore our emirate. The programme’s success reinforces Abu Dhabi’s position as a must-visit destination and encourages travellers to plan longer stays in the future.”
The growing success of the Abu Dhabi Stopover programme has been amplified by improvements in the booking process. A newly designed, user-friendly landing page on https://ow.ly/Xecp50TBUxa has led to a 43% surge in website traffic from travelers interested in visiting Abu Dhabi.
Etihad passengers can now effortlessly add a stopover to their trip, with the option of a complimentary one or two-night stay at a selection of top-tier hotels throughout the city. This streamlined process transforms a simple transit into an opportunity to experience Abu Dhabi’s luxury accommodations, pristine beaches, vibrant culinary offerings, and thrilling entertainment options.
Following this success, Etihad Airways and DCT Abu Dhabi are working on further enhancements to the programme, aiming to offer even greater value and unique experiences for future visitors.
With Etihad serving 80 global destinations through the cutting-edge Zayed International Airport, conveniently located on the city’s outskirts, stopover guests can easily explore Abu Dhabi and smoothly continue their journey to their final destination.
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