
24/06/2025
At International Festival of Creativity, Spark Foundry leaders, U.S. and Global CEO Sarah Kramer; Chief Design Officer Kendra Hatcher King; Chief Investment Officer Kelly Metz; and EVP, Commerce April Carlisle, took part in inspiring conversations across the Croisette on topics such as:
🌟 generative AI’s impact on agency success
🌟 technology, content, and commerce coming together to redefine advertising
🌟 great work and measuring what matters
🌟 the future of streaming
🌟 personalization and scale
🌟 true integration in commerce
🌟 retail innovation transforming brand and agency collaboration
🌟 personalizing e-commerce with identity-driven strategies