Kickstart Connections Podcast

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03/03/2025

New Episode Out Now!

To Scale or Not to Scale: Growing Your Business | The Psychology of Marketing: What Does it All Mean?

On today’s episode of Kickstart Connections, hosts Marc and Lucinda are chatting about whether or not you should scale your business and what that looks like depending on the route you choose. They also talk about the psychology behind marketing and go through a few examples of how brands leverage psychology to connect with customers.

They finish off with a special segment of Marketing in the News with exciting news from Kickstart Consulting and BNV Media. Tune in now!

Show notes:

00:00 - Introduction

2:10 - Should you scale your business?

25:25 - Are you there God? It’s Me, Marketing: The Psychology of Marketing

35:45 - Marketing in the News

14/02/2025

New Episode Out Now!

Top 8 Networking Tips | Marc’s Favourite Guerilla Marketing Campaigns | Marketing in the News

On today’s episode, Lucy and Marc are breaking down the top 8 tips that will have you networking like a pro in no time!

In this week’s Are You There God? It’s Me, Marketing, Marc goes over his top 5 favourite guerilla marketing campaigns and the two finish the episode off with some marketing in the news surrounding the Super Bowl.

Show notes:

00:00 - Introduction

3:20 - How to become a pro at networking

20:30 - Are you there God? It’s Me, Marketing: Top 5 Guerilla Marketing Campaigns

34:50 - Marketing in the news

29/01/2025

New Episode Out Now!

8 Mindsets You NEED As An Entrepreneur | Marc’s Favourite Super Bowl Commercials | Marketing In The News

On today’s episode, Lucinda and Marc are discussing what it takes to be a successful entrepreneur and break down the 8 mindsets you’ll need to achieve. They also introduce their new segment – Are you there God? It’s Me, Marketing – or something like that.. and on today’s segment, Marc breaks down his top 5 favourite Super Bowl commercials of all time.

The two finish off with segment number two – Marketing in the news – with some interesting news on marketing budgets moving forward, the numbers behind trend jacking, as well as a notable omission from this year’s Super Bowl ad line up. Tune in now!

Show notes:

00:00 - Introduction

5:25 - 8 mindsets you NEED to have to be a successful entrepreneur

30:30 - Are You There God? It’s Me, Marketing: Marc’s Top 5 Super Bowl commercials of all time

41:30 - Marketing in the news

15/01/2025

New Episode Out Now!

⇶ 2025 Kickoff | Top 5 Marketing Trends | Should Your Business Start a Podcast?

On today’s episode, co-hosts Lucinda and Marc are welcoming in 2025 with lots of energy and excitement for the year! They look back on 2024 with lessons learned as well as what they expect to see in 2025 and they also break down 5 marketing trends they think will be big in 2025 and finish off the podcast with the top 5 businesses/industries that should be starting a podcast!

The podcast will look a bit different moving forward with Marc and Lucinda hosting bi-weekly episodes on marketing, business ownership, entrepreneurship, and current trends in their industries.

We’ll still be having on guests so if you’re a business owner or entrepreneur that wants to come on the podcast and share your story, please reach out to us at [email protected].

24/10/2024

New Episode Out Now!

On today’s episode of Kickstart Connections, host Lucinda is joined by Adam and Amanda Langley. The two established A. Langley Developments Inc., a waterfront development and marketing agency in 2021 and Superyacht East Coast, a yacht support and destination marketing agency in 2022.

The three discuss how Adam and Amanda moved from traditional jobs to the world of entrepreneurship, how they leveraged their knowledge of the industries they worked in, and what the future holds for their two businesses. Tune in now!

08/08/2024

Celebrating African Creativity and Vibrancy in Fashion and Beyond with Robert Mbu Batuo

On today’s episode we are joined by the amazing talent, Robert Mbu Batuo, CEO and co-founder of Batuo Inc. Marc and Robert discuss his journey in the fashion industry, including what inspired him to create Batuo Inc. as well as the qualities that make a great leader, the importance of creating safe spaces and healthy cultures within an organization, and of course they preview the upcoming Halifax Fashion Week where Robert will be showing off a new collection on August 15th at the Queen’s Marque in downtown Halifax. Tune in now!

Show notes:

00:00 - Introduction

5:50 - Robert’s pursuit in the fashion industry and the creation of his company Batuo

12:30 - Batuo’s fashion inspirations

17:20 - Creating a safe space within Batuo

24:05 - How does Batuo celebrate diversity and foster an inclusive environment?

29:25 - Halifax Fashion Week preview with Batuo

34:50 - What does the future hold for Batuo

Head to the link in our bio to check out the full episode on your favourite podcast platform and YouTube!

16/11/2023

We were back in the studio this week filming a new episode of Kickstart Connections ft. the lovely Solitha Shortte🙌

We also filmed some new content to let you know exactly what we’ve been up to and why podcasting can be your marketing secret weapon!

Stay tuned!

16/10/2023

This past September we put on a Pop Up Podcast at the SOAR Conference presented by ShopPros and In Motion Brands.

We had so much fun at the event and were able to provide attendees with a unique experience and the conference organizers with great content to market their brand/event in the future.

We couldn’t have asked for a better venue at Hagerty Garage + Social and are looking forward to next year’s conference which will be even bigger and better than this year!

If you’re looking to enhance your conference and take it to the next level for your attendees/vendors/organizers, reach out to us now and we can see if Kickstart Connections is a good fit🙌

20/09/2023

On the latest episode of Kickstart Connections, Lucinda chats with Blake Bunting of GoParity Canada about their innovative platform that democratizes access to to sustainable finance.

GoParity Canada connects citizens with organizations promoting projects that contribute to the United Nations' sustainable development goals.

To learn more and sign up, visit www.goparitycanada.ca or Instagram

In the Kickstart Spotlight today is Common Good Solutions. Find out more at www.commongoodsolutions.ca or

06/09/2023

On the latest episode of Kickstart Connections, Lucinda chats with the Founder of Re-Defined, Ritika Saraswat.

Re-Defined is a non-profit organization focused on empowering people from marginalized communities, especially the BIPOC community and International Students and has helped over 30,000 people in 4 countries and 20 regions.

Ritika has won several awards for her work, including the Business Leadership Award and Indian Achiever Award from the Indian Achievers Forum, the Women Creating a Better World Award from the Women's Economic Forum and was selected as one of the top 3 people in Canada to be an ambassador at the One Young World Conference. She has spoken at over 20 events and conferences, including twice for TEDx.

To learn more about Ritika and Re-Defined:

Website: www.redefined.social

Email: [email protected]

Instagram:

In the Kickstart Spotlight this episode is Alice Hendy of R;pple, a browser extension tool that can recognise harmful web searches and intervene to prevent individuals from deciding to take their own life.

Learn more at: www.ripplesuicideprevention.com

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