Mike and Matty

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19/01/2025

This shortform strategy is crushing it right now for education creators.

Create 1 long video with 3 main points

Deliver each point with a hook, buildup, and payoff.

That allows you to turn 1 piece of content into multiple.

18/01/2025

If you want to start an education business, the smartest and fastest way to get started is by doing 1:1, high touch client work.

it allows you to learn the most, and truly figure out if you can get results for your customers.

15/01/2025

99% of startups fail.

Most startups fail not because of homicide, but because of su***de.

Founders, get out of your own way!

13/01/2025

52% of college graduates don't hold jobs that require their degree.

If the degree wasn't useful...then what is?

Learning skills.

Nowadays you can self-educate with AI and YouTube. You can learn faster and for way cheaper.

11/01/2025

We started YouTube as a creative outlet in 2019, trying to solve porblems in our day jobs.

But through that, we learned how to help people without needing permission. Without waiting for instructions.

Starting YouTube forced us to take control of our lives. And I wouldn't trade that for anything.

09/01/2025

If you have a business, start a YouTube channel. It will become an invaluable assets.

08/01/2025

If you want to win YouTube, you have to understand the game. Align your incentives with the platform.

06/01/2025

If you're an entrepreneur, creating content is the most high leverage skill you can learn.

Content creation is a superskill that requries you to
- learn modern digital tools
- deeply understand your customer
- position yourself in the market

It will compound your growth more than any other skill

04/01/2025

never ever make promises, even if you're 100% certain.

Because your reputation is the lifeblood of your creator.
The moment people lose trust, you lose everything.

02/01/2025

you're not too busy, you're unorganized
you're not too tired, you're uninspired
you're not confused, you lack clarity
you're not unlucky, you're unprepared
you're not behind, you just haven't started

01/01/2025

Koi comes from the tale of the dragon gate. It's for rebel creators who have a desire to create and build in a unlike the traditional creator.

30/12/2024

Schools don't want you to know this but the future of education is going to collapse.

A degree is becoming less and less valuable.

In the new economy, the only way to become future proof is to build skills.

27/12/2024

The biggest lie about creativity--you need 100s of new ideas every month to succeed.

Think about the most popular brands.

They are known for 1 thing.

Stop searching for new ideas and go deeper with one.

26/12/2024

Everything is learnable. But some things, you are born to do. Lean into those things. They are your unfair advantages.

25/12/2024

You don't need an MBA or degree to start a business.

You just need to do these 3 things

- learn how to a specific problem
- build a solution to the problem
- lead people to the solution

23/12/2024

The SMARTEST way to build an education from scratch

On our way up to SF for Make With  !It feels unreal to be a part of their first live conference, sharing the stage with ...
23/10/2024

On our way up to SF for Make With !

It feels unreal to be a part of their first live conference, sharing the stage with industry giants. Our talk will be at 1PM, going deep into the science of digital productivity if you want to tune in

Who’s going to be there?!

22/05/2024

76% of people creating content are making money. I used to believe it was only the top performers who were able to do this, but that is NOT TRUE.

We've seen a massive shift in the creator economy, and as a way to completely change your life.

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