Notashelfie

15/10/2025

A Halloween post came early this year👻

I was stuck with these photos for hours in my studio. The lighting was off, the texture was wrong, and I had no idea what I was doing. Probably every creator has been there, in your own version of a horror story, when everything you do seems tasteless and utterly ugly. Haven’t you?

My personal tip is to scroll your feed at that very moment, looking at all the beautiful works other creators post, just to add the extra dash of self-pity into the mix🫠.

But then I somehow figured out this deep blue background, and everything just clicked✅. I came out on the other end of my perfect meltdown with something moody and dark to commemorate October and its best holiday🍂.

P.S. I don’t even have a single video or photo from this shoot, that’s how exhausted and tired I was!

07/10/2025

Love this Aura cushion. 💫
It might’ve felt a bit heavy for summer, but I know I’ll be reaching for it more and more as winter sets in. 🐳Hydrating, medium coverage, and that gorgeous satin finish, plus so many shades to choose from , it’s definitely one of my cold-weather staples❄️🥶

I’d been searching for the right concept to feature it and finally found the inspiration for a little pet project🪨🐚🐟.

To be honest, I sometimes treat personal shoots like they’re a waste of time and keep postponing them, which is such the wrong mindset. Because every time I push myself to create just for me, I’m reminded how special it feels when one of those self-initiated ideas ends up becoming the reference for a real client’s brief♥️

So here’s to creative play, late-night ideas, and projects that start purely out of love for what we do. ✨

29/09/2025

They say there’s a first time for everything, and this September was my first time baking a real pumpkin pie. Not just one, but THREE! 🥧🥧🥧

Cooking has never exactly been my superpower, but after whipping up fake ice cream and a real strawberry shortcake for Laneige shoots, my confidence was running high. And guess what? The pies actually turned out great (a relief, considering you can’t just pick up a ready-to-eat pumpkin pie here in Finland).

So now, not only can I do food photography, but if this whole photography thing ever falls through, I clearly have a backup career waiting for me in baking. 😉

New work and pet project for 🥧

10/09/2025

September always feels like a fresh start to me, a little like a new year in its own right. 🍂
Love the energy of getting back into work mode after the summer holidays. I’ve got so many personal and professional plans, and I can’t wait to bring them all to life. ✨

How’s autumn been treating you so far?

New work for

27/08/2025

With , the magic is always in the details ✨ And honestly, I often feel like I can’t fully show that here on Instagram.

Since I (and you) seemed to love this stop-motion carousel thing, let’s give it another go, while it’s still a trend 👀🌀

New work for ♥️

19/08/2025

Obsessed with this way of turning a carousel into an interactive stop-motion. 🌀✨

No idea who first came up with it, but it’s just so clever. Honestly, I’m not the biggest fan of Instagram lately, but the community of creators here always finds new ways to use the platform’s features in cool, unconventional ways. And that’s super inspiring.

Loved trying it out with my nano stop motion for

06/08/2025

Still squeezing in two shoots before my vacation, but had to make time for a little pet project 🫶

I’ve had this nail polish for years with no idea how to style it, and then this packaging material came in one of my parcels and it all just clicked 💅📦

Work for .beauty that they didn’t ask for.

08/07/2025

I’ve been stuck in a bit of creative block lately. Didn’t want to go to the studio unless it was for work (big mistake), and maybe just a tiny bit lazy too.

As much as I love my work and being creative, don’t we all need those moments of rest when we’re not producing anything or trying to be the best versions of ourselves, just to recharge, reset, and come back to what we truly love? I know, I do.

And here’s something I shot over the weekend. I had this idea for a while now, even pitched it to one of the brands I worked with, but we ended up going in a different direction. So, here it is, hope you’ll like it as much as I do.

Ornithogalum entwined around face scrub.

18/06/2025

13/05/2025

New work for 🌷

These images feel like pure spring — soft, light, full of bloom — which is funny, considering I shot them in the middle of a grey, misty March☔️🌫️

Visual escapism at its finest. ✨

15/04/2025

✨Cross-posting my content on Instagram, TikTok, YouTube Shorts & Pinterest — here’s what I’ve learned:

📉 My last reel flopped on IG and TikTok… kinda getting used to it lately.
📈 But it took off on YouTube Shorts with 24K views (usually I get less than 5k) 🫣
💫 Pinterest? A constant source of joy — the more I post, the better it performs.

Moral of the story:
Stop overthinking. Don’t chase algorithms. Don’t stress the strategy.
Just create, post, and keep it moving. Consistency > perfection.

How have your socials been treating you lately?

📷 work for