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Sharing a real passion for South African Sports and Entertainment, our consultancy offers in-depth knowledge of sponsorship, brand expectation, collective goals and objective reach .

07/07/2025

We kicked off the first of six Springbok test match activations at Loftus this past weekend. 🇿🇦

To mark Rhino’s debut year as an Official Supplier to the Springboks, we brought fans an interactive try-scoring booth where supporters could score their best try and capture the moment.

Big thanks to the Rhino Rugby South Africa team!

11/06/2025

Ayoba, Proteas! The Jester’s behind you 100%—bring it home. 🔥🏏🇿🇦

05/06/2025

Apollo Gaming’s sportsbook and iGaming brand ZARbet has named Jester Sports & Entertainment™ its exclusive Commercial Rights and Sponsorship Management Agency.

The mandate tasks Jester with designing and delivering a sponsorship strategy that embeds the ZARbet brand in South African sport and entertainment.

LJ Swart, Founder of Jester Sports & Entertainment™, said:
“Our brief is simple: translate ZARbet’s energy and ambition into partnerships that matter for fans and rights-holders alike. We’re here to create experiences that resonate emotionally, and prove, with numbers, that every rand invested grows both brand and bottom line.”

Swart’s comments echo his earlier emphasis on sponsorships that “connect emotionally and deliver measurable impact.”

William Reyneke, Chief Executive Officer of Apollo Gaming, added:
“ZARbet was built on the idea that betting should be social, inclusive and unmistakably South African. Partnering with Jester lets us take that philosophy beyond the screen—into stadiums, fan parks and community events—so supporters can feel the thrill long before the first whistle.”

Reyneke’s focus on creating lively, community-centred experiences mirrors the direct, people-first tone he has used in previous ventures.

02/06/2025

🎉 Happy Birthday to the one and only Mac Attack, Big Mac, Mngomezulu! 🎉

The man with the answers, the go-to guy who always gets the job done.

Your dedication and willingness to lend a hand never go unnoticed.

We appreciate everything you do, Maccie!🎂🎈

10/04/2025

WeBuyCars has officially appointed Jester Sports & Entertainment™️ as its exclusive Commercial Rights and Sponsorship Management Agency. This strategic partnership marks a bold step in ensuring that WeBuyCars’ sponsorship investments are deeply aligned with the brand’s long-term commercial vision.

LJ Swart, Founder of Jester Sports & Entertainment™️, commented:
“We’re proud to stand alongside WeBuyCars, a proudly South African brand that leads in its category. For us, this partnership is about crafting sponsorship strategies that cut through the clutter, connect emotionally, and deliver measurable impact.”

Rikus Blomerus, Chief Marketing Officer at WeBuyCars, added:
“For WeBuyCars, finding the right partner was key. We needed an agency that not only understands the sponsorship landscape, but also aligns with our commercial ambition. Jester brings the strategic insight and creative thinking we were looking for—making them the ideal fit to manage and grow our sponsorship portfolio.”

Under the new agreement, Jester Sports & Entertainment™️ will lead WeBuyCars’ sponsorship strategy and implementation—ensuring a structured, insights-led approach that enhances the company’s brand presence across the South African sports and entertainment landscape.

WeBuyCars

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https://www.jestersportsandentertainment.com/

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