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The brand new European (e-)magazine about niche perfumes that connects, educates, and inspires!

29/08/2026

What if love could be bottled? ❤️

Founder Jang Kều’s story begins with a deep connection to nature, shaped by her childhood in Northern Vietnam. Years later, this became part of the foundation of Jillian, a fragrance house guided by a philosophy of love that unfolds in three layers: love for yourself, love for others, and love for nature.

But that philosophy goes beyond scent alone.

Through the project When Perfume Meets Art, Jillian invites artists to interpret fragrance through their own creative language. Its latest chapter, Love. Eternal, brings this idea to life through two new fragrances, Echo Noir and Silence d’Or, with multi-disciplinary artist Antoinette Rozan translating their stories into illustrations adorn each flacon. ✨

Swipe to step inside Jillian’s world of scent, love, and art.

Want to discover more? Read our online feature to explore the story and philosophy behind Jillian via the link in bio.

And explore Echo Noir, Silence d’Or, and our exclusive Q&A with Antoinette Rozan in Le Parfum Magazine Chapter 8.

Tap to shop. 🛍️

Jillian Perfume

26/08/2026

GIVEAWAY

Your favourite fragrance might be waiting somewhere in this carousel... ✨

Together with Bon Parfumeur, we’re giving ten fragrance lovers the chance to win their favourite Bon Parfumeur creation in a full-size bottle.

Rather than choosing for you, we’ll let your nose decide.

Swipe through ten fragrance families and discover all 30 signature creations, from radiant citrus and soft florals to sweet gourmands, deep woods, and bold special compositions. Which one feels most like you?

To enter:
• Follow Le Parfum Magazine & Bon Parfumeur
• Like this post and share it to your story
• Tag two perfume lovers in the comments
• Comment the number of the fragrance you’d love to win

✨ 10 winners will each receive their chosen fragrance in a full-size flacon.

The giveaway closes on 9 September, and the winners will be announced on 10 September via our stories.

Good luck!

Bon Parfumeur

21/08/2026

What if a fragrance could do more than smell beautiful?

That question became the foundation of House of Sillage.

Founded by Nicole Mather, the house has become known for its distinctive blend of luxury fragrance, storytelling, and collectible design. From its Swarovski-adorned flacons to its cinematic collaborations with Disney, Warner Bros., and MGM, every creation is designed to leave a lasting impression.

In Chapter 8 of Le Parfum Magazine, Nicole reflects on her journey from finance to fragrance, the evolution of niche perfumery, and the philosophy that continues to shape House of Sillage today.

Curious to discover the full story? Read the full interview in Le Parfum Magazine Chapter 8 (tap to shop).

Want to experience House of Sillage for yourself? The Chapter 8 Experience Box includes:

✨ Arabesque Travel Set with Swarovski-adorned travel case (worth €320)
✨ Full Men’s Collection Sample Set (worth €87.95)

🛍️ Total Experience Box value: €500+
🛍️ Available for €149.95

Tap to shop yours now.

House of Sillage

19/08/2026

No two fragrance journeys are ever the same.

What one person experiences as creamy and comforting, another may describe as sparkling, mysterious, or unexpectedly addictive.

These are a few of the reviews that recently caught our attention from readers exploring the Best Smeller Sample Box.

Congratulations to our two giveaway winners, who will receive their favourite fragrance in a full-size bottle. ✨

Ready to share your own discovery? Tap to shop the Best Smeller Sample Box for €35 and leave a review for a chance to win your favourite fragrance in full size.

Discover. Review. Win. ✨

In Astra Simone Paris Rose et Marius Luisa Jo - Wild Perfumery PREMIEREPEAUPARFUMS

15/08/2026

Ever wondered why a perfume smells incredible on someone else, but completely different on your own skin? 👀

The way a fragrance develops is more personal than you might think. Your skin type, pH, natural oils, hydration, and even factors such as climate and application area can all influence how a scent develops, projects, and lasts.

Together with fragrance experts at CPL Aromas, we explored the science behind the relationship between skin and scent, and what it can mean for the way you experience your favourite fragrances.

Swipe through for some of the key insights and save this post for the next time you’re testing a fragrance. ✨

Want to dive deeper? Discover the full feature, The Skin Effect: Why Perfume Performs Differently on Everyone, in Chapter 8 of Le Parfum Magazine.

Tap to shop. 🛍️

CPL Aromas

14/08/2026

GIVEAWAY ✨

Together with Parfums M. Micallef, we’re giving one lucky fragrance lover the chance to win a full-size bottle of the brand-new GnTonic Virgin Edition (value €275). 💧

Created with Luzi’s innovative Luquapure™ technology, GnTonic Virgin Edition offers a new take on fine fragrance: alcohol-free, water-based, and inspired by the refreshing character of a perfectly crafted gin & tonic. 🍋‍🟩

To enter:
• Follow Le Parfum Magazine and Parfums M.Micallef
• Like this post and share it to your story
• Tag two fragrance lovers in the comments
• Tell us why you’d love to win

The giveaway is open worldwide (18+).

The winner will be announced via our stories on August 25.

Good luck!

Parfums M.Micallef

12/08/2026

Where perfume meets poetry. ✨

Inspired by Japanese poetry, Asian rituals, and nature, Floraïku Paris transforms every fragrance into a story waiting to be discovered.

In our latest online feature, we explore the philosophy behind the house, from the haikus that inspire every creation to the distinctive packaging inspired by the Japanese bento box and the signature cap that transforms into an elegant travel case.

Want to experience the story for yourself? The Chapter 8 Experience Box (available for €149.95) includes a 5 ml spray of Just A Rose by Floraïku, alongside over 150 ml of luxury fragrance experiences with a combined value of more than €500.

Discover the full feature and the Chapter 8 Experience Box via the link in our bio.

Floraïku Paris

01/08/2026

Every review starts with a first impression.

Since the launch, our readers have explored the fragrances inside the Best Smeller Sample Box and shared their honest experiences. These are a few of the reviews that stood out.

Congratulations to our two giveaway winners, who will receive their favourite fragrance in a full-size bottle. ✨

Think your review could be featured next?

Order the Best Smeller Sample Box via the link in our bio and share your favourite fragrance for a chance to win it in full size. 👀

Miller Harris In Astra SOSPIRO Luisa Jo - Wild Perfumery PARFUMS DUSITA The Harmonist Simone Paris Rose et Marius

28/07/2026

Every fragrance story deserves to be experienced. ✨

Created to accompany Chapter 8 of Le Parfum Magazine, the Chapter 8 Experience Box brings our editorial stories to life through a carefully curated selection of luxury niche fragrances.

Featuring over 150 ml of fragrance experiences with a combined value of more than €500, it offers readers an immersive way to explore the stories and fragrances featured throughout Chapter 8.

Available for €149.95.

For a limited time, every order of Chapter 8 + the Experience Box also includes a complimentary 10 ml GnTonic Virgin Edition travel spray and matching leather pouch (worth €30), while stocks last.

Read it. Smell it. Experience it.

Tap to discover Chapter 8 and the accompanying Experience Box.

📷 Not Important | 3D Studio

15/07/2026

Every fragrance tells a different story, and so does every review.

Our readers have been discovering ten of the latest niche fragrance launches inside the New Drops Sample Box, and these are a few of the reviews that caught our attention.

Congratulations to our two giveaway winners, who each won their favourite fragrance in a full-size bottle. ✨

Think your review could be next?

Discover. Review. Win.

Get your New Drops Sample Box via the link in bio.

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