Theyself by wake

26/08/2024

I got the pleasure of meeting with Vania [] last week at a local coffee shop downtown 🕊️

We sat and caught up on life over the past year. One of the most rewarding things was seeing her passion and purpose behind entrepreneurship, from starting a car detailing venture to a portable photo-booth service for events! Quite amazing seeing and feeling her drive! But most importantly her passion for uplifting and empowering the Latino community here in Sioux Falls, SD. Vania is very involved in many different aspects, one of them being a board member on the Hispanic Chamber of Commerce.

- In relations to the last question, what makes you, YOU?

“My determination to follow my passions, dreams, and goals in life started at a very young age when I arrived in this country. I’m proudly from Mexico, and the conviction I have for following my own beliefs and pathway remains strong, even when it’s hard, awkward, or when there’s a lot of pressure on my shoulders. What defines me is definitely my intensity of feeling a lot and my constant effort to create a meaningful impact on the people I surround myself with, those I work and collaborate with, and within the community I live in.” —

Read the full interview at theyselfbywake dot com

✍️: .perez
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“KNOW THEYSELF. LOVE THEYSELF.”

26/08/2024

TRUTHOFSELF. a series highlighting the emotions and personal practices of a hustler striving towards unwavering self-belief. What is one thing in your life, positive or negative that has changed your perspective on self-belief? I recently went through an important event in my personal and business life that can be considered a "business failure." Being 21 years old and opening a Latino nightclub, I ended up closing it a few months later....

I'm proudly from Mexico, and the conviction I have for following my own beliefs and pathway remains strong, even when it's hard, awkward, or when there's a lot of pressure on my shoulders.

12/08/2024

We love a woman who goes after her dreams and goals despite any sort of obstacles.

I had the pleasure meeting with Naffisa some time back at her salon, I saw right then and there the dedication, love, and positive attitude she's brought to her work and clients. After experiencing her services for myself, I wanted to dive deeper on who she is as a person and business owner.

What is one thing in your life, positive or negative that has changed your perspective on self-belief?

“One thing in my life that has significantly changed my perspective on self-belief is being a black woman. Growing up as a minority within a diverse society, I’ve encountered challenges that have shaped my understanding of resilience, identity, and self-worth. Embracing my heritage and navigating societal perceptions of race and gender has empowered me to celebrate my unique cultural identity and to advocate for equity and inclusion. Overcoming stereotypes and societal expectations has strengthened my self-belief, as I’ve learned to affirm my worth and capabilities in the face of adversity. Embracing my creativity as a means of self-expression has also been instrumental in shaping my confidence and understanding of my place in the world. Through these experiences, I’ve cultivated a deep sense of pride in who I am and a commitment to fostering positive change within myself and my community.” -

Read full interview at theyselfbywake dot com

✍️: .perez
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Follow for more fashion + style content!
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“KNOW THEYSELF. LOVE THEYSELF.”

12/08/2024

TRUTHOFSELF. a series highlighting the emotions and personal practices of a hustler striving towards unwavering self-belief. What is one thing in your life, positive or negative that has changed your perspective on self-belief? One thing in my life that has significantly changed my perspective on self-belief is being a black woman. Growing up as a minority within a diverse society, I've encountered challenges that have shaped my understanding of resilience, identity, and self-worth....

TRUTHOFSELF. a series highlighting the emotions and personal practices of a hustler striving towards unwavering self-belief. What is one thing in your life, positive or negative that has changed your perspective on self-belief? One thing in my life that has significantly changed my perspective on se...

07/08/2024

Marketing your brand will be competitive. There’s no denying that. Remember, in the landscape of marketing, the power of attention is paramount for brand success.

“My dream is that every person in the world will have their own Apple computer. To do that, we’ve got to be a great marketing company.” — Steve Jobs

We love sharing this quote by Jobs with the brands that we help.

The rule of 7 is based on the marketing principle that customers need to see your brand at least 7 times before they commit to a purchase decision.

Billboards serve as prominent visual touchpoints that can capture the fleeting attention of passersby in high-traffic areas, making them an effective tool for creating brand awareness. Like this one we did in Times Square, NYC.

Capturing and maintaining consumer attention through billboards can significantly influence purchasing decisions, as it determines whether a brand message is received and remembered. To maximize impact, brands must create compelling visuals and concise messages that resonate with their target audience.

Another focus is always, utilizing strategic storytelling, vibrant imagery, and clear calls-to-action can effectively draw attention and foster emotional connections. By integrating billboard marketing with digital strategies and understanding the psychological triggers of their audience, brands can harness the power of attention to enhance awareness, drive engagement, and ultimately cultivate loyalty in a crowded marketplace.
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“KNOW THEYSELF. LOVE THEYSELF.”

24/06/2024

From Chicago to Sioux Falls to Copenhagen, Denmark 🌐🌹translating culture. Had a talk with Overstandard, a Denmark arts and culture magazine about streetwear.

Tyler Blake, a Creative Director from the South Side of Chicago, discovered his passion for streetwear culture at the early age of 9. Raised in the Roseland Community, street culture, Hip Hop, the …

06/06/2024

Zendaya for On??? YESTOTHIS. Focusing on the power of community is essential to fixing an inefficiency with society through product development and implementation We love how they emphasize how essential community is to one’s success. “Whether we win or lose. We learn. We get back up. Together.” Zendaya is an acclaimed actress and esteemed fashion icon who has recently become one of the latest brand partners for On....

The notable Zurich-based running shoe brand has enlisted Zendaya as a new brand partner.

05/06/2024

27/05/2024

DESIGNEDBYJUNtaEKIM. Juntae Kim, the Seoul-based clothing brand, was created by designer Juntae Kim in 2021. Born in South Korea, he got a BA in Womenswear in Seoul before heading to London for a BA course in menswear at the London College of Fashion. In 2019, he pursued the MA course at Central Saint Martins. Juntae Kim has been named as a semi-finalist for the LVMH prize in 2023....

Last week, Don Toliver unveiled his upcoming album, Hardstone Psycho, and released the music video for "Attitude," featuring Charlie Wilson and Cash Cobain.

22/05/2024

In case you forgot! We all need a reminder sometimes 🕊️
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“KNOW THEYSELF. LOVE THEYSELF.”
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Fashion, Clothing brand, Luxury fashion, Sustainable clothing, Trendy apparel, Designer, brand building advice, Streetwear brand, High-end fashion, Eco-friendly fashion, Premium quality clothing, Vintage style, Modern apparel

16/05/2024

Here are some of our favorites here at THEYSELF... by wake :] POLOUNIFORM. The polo is about to be your go-to summer top, we are calling it now! The Polo is coming back; we can all thank Miu Miu for this one! This style is more polished than just a basic t-shirt but not quite as formal as a button-down. Surprisingly, this will be way more versatile in styling than we think....

The polo is about to be your go-to summer top, we are calling it now! The Polo is coming back; we can all thank Miu Miu for this one!

01/04/2024

LOVETHEYCOMMUNITY. Building a solid and engaging community around your brand is super important for creating a feeling of belonging and loyalty among your audience. It's not just about buying and selling - fostering an active community encourages teamwork and creativity, giving everyone a chance to have meaningful conversations and give feedback. When you take care of this community, you can boost your brand's identity and make a bigger impact, ultimately creating a sense of pride and ownership among its members....

Building a solid and engaging community around your brand is super important for creating a feeling of belonging and loyalty among your audience.