Talent Is Timeless

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Talent Is Timeless

The age-positive, acoustic songwriting competition for experienced generations

20/12/2025

What’s your musical dream? Mine was to make a living from music and I checked that box off early by reducing my living costs to nothing and moving into a camper van and busking. Then it was to not have to live in a van. Then it was to be more comfy and move out of a 5 person flat share. Then it was to land some final validation and recognition with a record deal and having my music in a big movie and walk a red carpet. I’ve done all that. The only dream I’m really proud of achieving was not being afraid to share my music publicly. That scared me so much I didn’t play for years. When I finally got over myself and trained myself out of it - that was the dream. The rest was just play. At Talent Is Timeless we like to make musical dreams come true. We can’t guarantee big audiences or big stages (although we try to help), but I’ll bet there is an area of your musical dreams that we can help with. I want to know what your dreams are!

19/12/2025

Shari Ulrich (https://facebook.com/ShariUlrichMusic ) is an award-winning singer-songwriter, multi-instrumentalist, and educator whose career spans over five decades, 26 albums, and multiple JUNO Awards. In 2025, she placed in both the Canada (Folk) and Folk categories of the Talent Is Timeless annual contest with her poignant song The Sweater.
“Oh, there is always a story,” Shari says — and The Sweater is shaped by the quiet, devastating presence of dementia, something she notes is “woven through all of our lives with friends and loved ones.” The song doesn’t reach for drama, instead sitting gently with memory, loss, and recognition slipping away — a restraint that makes it deeply resonant.
Shari’s path to songwriting was intentional. Though she began as a performer in bands, something never felt right. “I wasn’t comfortable singing other people’s lyrics. They didn’t fit me.” That realization pushed her toward a solo path — and into songwriting she trusted as a calling. One of her earliest songs quickly became a successful single, confirming her instinct: “I knew I should be writing my own songs.”
Alongside touring and recording, Shari has taught songwriting at Humber College, University of British Columbia, and the VSO School of Music, mentoring generations of writers. Her work has earned deep recognition, including Songwriter of the Year at the Canadian Folk Music Awards.
When she learned she’d placed in the Talent Is Timeless contest, her response was immediate: “This was so affirming!!” She values the community’s supportive atmosphere, where experience is seen as an asset.
Her advice to songwriters over 50?
“Be yourself. It’s your superpower.”
You can read the full story here 👉 https://www.talentistimeless.com/shari-ulrich-on-memory-authenticity-and-the-songs-only-she-could-write/

18/12/2025

Why did I start a song contest for people over 50?

16/12/2025

To gather energy, interest & excitement around your music, you need to think of it in terms of 'projects' and 'events'.

14/12/2025

Your creativity never went away. It never left you. It might have been dormant for a while. It might have been forgotten about. Neglected. But it was never gone. What was the biggest gap in your creativity?

13/12/2025

There are 2 types of songwriters. Those that need to make an 'audience ready' version of their songs (a great recording on a professional and publicly available platform), and those that have that, but don't know how to connect with more audiences who might love their music.

11/12/2025

Songwriters over 50 - you're in a weird spot. Caught between the sense you are supposed to make music, and an indutry that rejects you. Rejects 99% of everyone. How do we resolve this?

09/12/2025

The art of songwriting, the art of fame, and the art of monetising your music are totally different things. If you have achieved the fame and fortune your songwriting deserves, that doesn't mean your songwriting isn't good enough.

08/12/2025

POV: You won a song contest for writers age 50 and above! Introducing Sam Gay at his prize day!

07/12/2025

Felt like sharing my personal perspective on my songs and songwriting: I have more access to the music industry than I ever had in my 9 years of being a full time artist, and personally... I don't want anything in particular for my songs anymore. Sometimes members ask me about my own songwrirting and if I've stopped writing/touring/performing to focus on Talent Is Timeless, and the answer is yes. I love songwriting, singing and performing. It is always part of my life. But my love for it has been uncoupled from the industry itself, which is only a TINY part of what it means to be a creative person.

06/12/2025

Do you really need an outfit change to make a performance compelling? My lunchtime thought today is that folk songwriters love imagery that plays in the mind, rather than a spectacle on stage. 'Writers in the round' performances are usually featuring seated performers and its just as moving (if not more) than some of the more spectalar performances.
Shout out to Boo Hewerdine, Heidi Talbot & Darden Smith!

05/12/2025

✨ New on the Talent Is Timeless blog! ✨
Member Steve Fulton takes us inside the 2025 Nashville Retreat — from co-writing sessions, sync masterclasses, and surprise songwriter pop-ups to recording at the legendary Ocean Way Studios. His story captures the joy, connection, and creative transformation that made the trip truly life-changing.
Read Steve’s full Nashville experience on our website! 🎶👉https://www.talentistimeless.com/blog/

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