FWIW

28/07/2023

NEW: Propelled to the presidency in 2016 by Facebook, Donald Trump's 2024 campaign is now shunning major social media platforms entirely.

It’s one of the most remarkable dynamics at play in the 2024 election + has gone largely unnoticed.

The once digitally-savvy former President has replaced his mainstream social media presence with endless rants on Truth Social

21/07/2023

"Instead of actually reaching voters with innovative strategies attacking Trump or bolstering his own reputation, the campaign of Trump’s leading rival has devolved into stupid staffer feuds and sh*tposts on a dying social media site."

Instead of reaching voters directly, DeSantis’ staff + surrogates have leaned into pointless Twitter feuds

14/07/2023

NEW: Eager to recruit thousands of new grassroots donors in order to make next month’s Republican debate, several GOP presidential candidates raised eyebrows this week with new fundraising tactics:

Burgum’s gift card giveaway, Vivek’s supporters get a cut, Suarez’s free college tuition, and Christie makes the stage

07/07/2023

NEW: Threads’ rapid rise has major implications for politics and campaigns. For Meta, it’s also a re-entry into a space the company has been eager to leave for years.

Also inside: Democrats’ new online supervillain

23/06/2023

The quest for small dollar donations among GOP candidates for President will soon become a desperate, digital gold rush.

Here's how several of the candidates hope to attract new donors in order to make the debate stage 👇

To make the GOP presidential debate stage, “also-ran” candidates will need to get creative - just like Democrats did four years ago

16/06/2023

Despite major campaign launches and competitive primaries heating up, political advertisers have been slow to return to Twitter since the company reinstated political advertising earlier this year.

Campaigns and PACs have been slow to add Twitter ads back into their digital media mix

02/06/2023

Armed with clichéd names straight out of a Veep episode, Super PACs and “dark money” groups are having a major impact on how Republicans are running for President - especially online.

How single candidate Super PACs, dark money groups, and complicated funding structures define the GOP primary online

26/05/2023

NEW in this week's newsletter:

Everything you need to know about Ron DeSantis' rollercoaster of a digital campaign launch. 🚀

Here are 5 things you need to know about the DeSantis campaign’s rollercoaster digital launch

23/05/2023

🚀🧨💥

23/05/2023

🙃🙃🙃🙃🙃

19/05/2023

NEW: How will big tech companies tackle next year's presidential election? This week's FWIW features experts discussing everything from Facebook's deprioritization of political content to Twitter's decline and the rise of AI.

Read/watch the convo in this week’s FWIW:

A conversation with Katie Harbath on big tech’s big role in next year’s elections

18/05/2023

👀 CBS News is reporting that the Governor of North Dakota is planning on launching a dark horse bid for the White House. He may not have a chance, but he keeps a strong hair game

12/05/2023

NEW: Republicans are running for President, but they're doing so mostly without clear strategies for reaching younger voters online.

Read all about it in our latest collab with Rachel Janfaza at The Up & Up:

Major GOP campaigns have thus far stayed away from strategies aimed at reaching younger audiences online

09/05/2023

FWIW, here’s how much money potential or current presidential candidates have spent on digital advertising YTD 💻👀

05/05/2023

Riding into weekend like 🐎

05/05/2023

FWIW, here’s how much 💰 political advertisers spent on digital advertising last week. (We see you )

05/05/2023

Will the culture wars fall flat with general election voters? Is 2023 shaping up to be more politically akin to 2021 or 2022? If you’re looking for answers to any of those questions, pay attention to this year.

Republicans are focusing on kooky culture war issues to take on Kentucky’s Democratic Governor this fall