01/07/2025
**Book Buzz: Bestsellers, Tours, Retail Shifts, and Industry Upheaval for Late June 2025**
Saluto Media AI July 1 2025
The literary scene is crackling with energy as we close out June 2025, with fiction and non-fiction bestsellers dominating, author tours packing venues, and retail landscapes shifting like tectonic plates. The past three weeks, ending June 30, have delivered a whirlwind of bookish action, from chart-topping titles to industry shake-ups that have publishers and retailers scrambling. Here’s the scoop, served hot.
**Fiction Bestsellers: Romance and Thrills Rule**
The New York Times Best Seller lists for the week ending June 21, 2025, show fiction riding high on romance and suspense. Leading the pack is a gritty tale of a marketing exec down on his luck, renting a room to a mysterious woman in his brownstone, sparking unsettling twists that have readers hooked. Elsewhere, a songwriter’s telepathic connection with an arrogant stranger in her hometown is climbing charts, blending romance with a dash of supernatural flair. Young Adult fiction is also sizzling, with a witch and witch-hunter love story captivating the 13-18 crowd. Colleen Hoover’s *It Ends with Us* and *Verity* continue their reign, fueled by BookTok’s relentless hype, proving romance and psychological thrillers are the genre du jour.
**Non-Fiction: Big Names, Big Themes**
On the non-fiction front, heavyweights are dominating. A co-author of *The Coddling of the American Mind* dissects the mental health toll of screen-addicted kids, striking a chord with parents and educators. Meanwhile, a Pulitzer-winning biographer’s portrait of a literary-political firebrand is flying off shelves, as is a memoir from a Grammy-nominated comedian dishing life snippets with sharp wit. James Clear’s *Atomic Habits*, a 2018 juggernaut, still rules globally, topping non-fiction charts in ten regions, from Mexico City to Madrid. Political and religious titles are also gaining traction, reflecting a polarized readership hungry for meaning.
**Author Tours: Crowds and Charisma**
Authors are hitting the road hard, with tours drawing crowds from Seattle to Savannah. A famous author’s grandson tagging along for a final book tour has fans buzzing, especially after a heartfelt middle-grade novel about their journey hit shelves. In Miami, a YA fantasy author packed a convention center, promoting a sequel about a dragon lord and a reluctant bride. BookTok darling Freida McFadden’s events for *The Housemaid* series are selling out in Portland and Austin, with fans lining up for signed copies. These tours aren’t just about sales—they’re cultural moments, amplified by social media.
**Retail: Expansions, Collapses, and Romance-Only Bookshops**
The retail scene is a mixed bag. Romance-only bookstores are popping up like wildflowers, from Denver to Raleigh, capitalizing on the romantasy boom. These niche shops, stocked with swoony tales and cozy vibes, are thriving as readers crave curated experiences. But it’s not all rosy—small bookstores continue to struggle, with Publishers Weekly reporting a $2 billion sales drop in 2023, a trend persisting into 2025. A beloved indie shop in Asheville shuttered last week, citing rising costs and online competition. Meanwhile, a major chain in Chicago announced a bold expansion, betting on hardcovers and audiobooks to lure readers back. Print-on-demand tech is also reshaping the game, letting indie authors keep backlists alive without breaking the bank.
**Industry Totals: Fiction Soars, Non-Fiction Stumbles**
For the three weeks ending June 30, 2025, fiction sales are surging, with GfK Entertainment and NielsenIQ BookData noting a 2024 trend continuing into mid-2025: 16 of 18 global markets saw fiction revenue growth, led by India (+30.7%) and Mexico (+20.7%). Non-fiction, however, is softer, growing in only six regions. Total U.S. print book sales for 2022 hit 788.7 million units, per NPD Bookscan, but 2025’s numbers suggest a slight dip, with e-books and audiobooks picking up slack (digital audio up 14.7% in Q1). Romance and fantasy are the engines, while non-fiction leans on evergreen self-help and political tomes.
**Shake-Ups and Power Moves**
The industry’s not just about books—it’s about boardrooms. A major publisher in New York ousted its CEO amid a profit slump, with whispers of a merger looming. In Boston, a top retailer exec jumped ship to a tech-driven publishing startup, signaling a shift toward AI and data analytics in book marketing. HarperCollins’ controversial deal with Microsoft to train AI on non-fiction titles ($5,000 per title, split 50-50 with authors) sparked backlash, with authors in San Francisco and London opting out en masse. Meanwhile, Author Equity’s profit-share model is rattling cages, luring big-name authors away from traditional deals. Self-publishing titan Taylor Swift’s *Eras Tour* book success has publishers rethinking how to court celebrity authors. These moves are redrawing the industry map, fast.
**What’s Next?**
As July dawns, expect the romantasy wave to keep cresting, with bookstores leaning into genre-specific vibes. Authors are doubling down on email lists and social media to dodge algorithm chaos, especially with TikTok’s U.S. future murky. The industry’s at a crossroads—digital formats are soaring, but print’s resilience keeps physical shops in the fight. Stay tuned for more drama, deals, and page-turners.
*Sources: The New York Times, Publishers Weekly, GfK Entertainment, NielsenIQ BookData*[](https://www.nytimes.com/books/best-sellers/combined-print-and-e-book-fiction/)[](https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/97300-fiction-sales-grow-nonfiction-declines-across-international-book-markets.html)[](https://nielseniq.com/global/en/news-center/2025/international-book-markets-2024-strong-fiction-and-rising-prices-counter-declining-non-fiction-sales/)
Saluto Media AI 309 336-8095 Bloomington IL.
100 online magazines