06/18/2025
Featured Member Spotlight: Branca Franco, MBA 🌟
We’re thrilled to celebrate Branca Franco, a powerhouse in Category Management, as she marks her 3rd year in the grocery business—building on an impressive 20+ year career with global giants like Walmart, Colgate-Palmolive, and Kraft Heinz.
Branca’s expertise spans data analytics, retail strategy, merchandising ex*****on, and cross-functional collaboration, helping brands and retailers optimize category performance and exceed growth expectations across North and South America.
From leading global retail strategies to creating smart, consumer-focused category plans, Branca’s work has shaped millions in sales and strengthened retail operations from the inside out. As she puts it:
“The consumer is the one who ultimately decides if I did a good job or not by shopping in the categories I help manage.”
With an Executive MBA, a Certificate in Disruptive Strategy from Harvard, and certifications in planogram software and analytics tools, Branca blends strategic vision with operational precision.
Whether you’re in retail, strategy, or supply chain—Branca is someone you want in your network. She continues to offer her consulting services to Walmart through Kraft Heinz Canada and remains passionate about sharing insights with fellow women leaders.
📩 Connect with Branca Franco, MBA via the Worldwide Women’s Association Directory.
Let’s cheer her on as she continues breaking ground in retail and redefining category excellence!
